Low cost carriers is set to see the earliest recovery and greater increase in number of people compared to pre-pandemic levels by concentrating on targeting domestic travellers with competitive prices. On the other hand, full service airlines will continue to aim to gain share via strategies that are different from those of low cost carriers.
Although the number of domestic trips taken is predicted to continue its strong recovery, airlines are unlikely to see a V-shaped recovery over the forecast period as players attempt to keep the average unit price of airline tickets low to attract local tourists. In a bid to maintain business, many airlines have taken to extending rebooking timelines and offering fee waivers and greater flexibility for affected customers.
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Understand the latest market trends and future growth opportunities for the Airlines industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Airlines industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Airlines covers sales made to country residents (outbound and domestic tourists) and excludes sales to incoming tourists. Please note that airlines sales made to country residents when they are travelling abroad or through foreign websites or apps are also included and will be considered under the country of residence. The total amount paid for a flight after taxes and other charges is included. The return flight leg is included as well as the total amount paid for a flight ticket. Value sales exclude all forms of transit. Euromonitor International considers airline capacity and passengers carried in terms of enplanement based on scheduled flights. A passenger whose flight stops mid-route to pick up more passengers but continues with the same aircraft/flight number would be counted as one enplanement. A passenger who switches flights to another airline or aircraft with a new flight number mid-journey would be considered as two enplanements. Enplanements are not the same as number of seats sold or seat bookings, as the latter both include all bookings and do not exclude no-shows and cancellations. Direct transit passengers are excluded, eg those who continue on the same flight. Other transit passengers are included where passengers change plane with a new flight number. Air passengers carried relate directly to air value sales, where domestic and outbound travellers are only included. As such value and volume data in both sizes and shares is aligned and exclude the inbound component.See All of Our Definitions
This report originates from Passport, our Airlines research and analysis database.
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