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Country Report

Credit Card Transactions in

Credit Cards in Greece

Nov 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

COVID-19 interrupts the anticipated development of credit cards

Prior to the onset of the COVID-19 situation, it was hoped that 2020 would be a year of strong development for credit cards in Greece. The category experienced substantial declines in the number of cards in circulation during 2018 as issuers reviewed their account portfolios, removing unprofitable accounts in which cards were being underused.

Public opinion moves away from credit cards and towards debit cards

While Greece’s leading retail banks sought to actively promote their credit cards during 2020, they faced widespread indifference among the Greek population. Many Greek people have a general aversion to taking out credit unless absolutely necessary and this is largely due to bitter memories of the Greek financial crisis of 2007-2008, when many people found themselves in dire trouble as their inability to meet the repayment obligations on what were previously considered ordinary consumer credit products, including notably credit cards, saw their debts spiral out of control.

Credit cards continues to struggle to compete with debit cards

2020 saw credit card transactions record declining growth in both volume and value terms, while debit card transactions registered positive growth in both these measures over the course of the year. As mentioned above, many Greek people are still very hesitant about taking on unnecessary debt 12 years after the Greek financial crisis of 2008-2009 caused widespread financial hardship and misery throughout the country.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Credit Card Transactions industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Credit Card Transactions industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Credit Card Transactions in Greece market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Credit Card Transactions in Greece?
What are the major operators and issuers in Greece?
What is the current state and expected evolution of consumer payment preference?
What payment instrument offers the highest growth potential?
What strategies and positioning have consumer finance companies utilized to win in the market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Euromonitor’s industry reports, including Credit Card Transactions in Greece, originate from our database within our Consumer Finance market share and market size database

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Charge Cards in Greece - Category analysis

Charge Cards in Greece - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Charge cards registers strong declines in transactions volume and value

Withdrawal of American Express could prove the fatal hammer blow to charge cards

Personal charge cards face stiff competition from credit cards

RECOVERY AND OPPORTUNITIES

Commercial charge cards set to recover in line with the general economic recovery

Personal charge cards set to continue declining to vanishing point

The recovery of core economic sectors set to be key to the recovery of charge cards

CATEGORY DATA

Table 1 Charge Cards: Number of Cards in Circulation 2015-2020
Table 2 Charge Cards Transactions 2015-2020
Table 3 Charge Cards in Circulation: % Growth 2015-2020
Table 4 Charge Cards Transactions: % Growth 2015-2020
Table 5 Commercial Charge Cards: Number of Cards in Circulation 2015-2020
Table 6 Commercial Charge Cards Transactions 2015-2020
Table 7 Commercial Charge Cards in Circulation: % Growth 2015-2020
Table 8 Commercial Charge Cards Transactions: % Growth 2015-2020
Table 9 Personal Charge Cards: Number of Cards in Circulation 2015-2020
Table 10 Personal Charge Cards Transactions 2015-2020
Table 11 Personal Charge Cards in Circulation: % Growth 2015-2020
Table 12 Personal Charge Cards Transactions: % Growth 2015-2020
Table 13 Charge Cards: Number of Cards by Issuer 2015-2019
Table 14 Charge Cards: Number of Cards by Operator 2015-2019
Table 15 Charge Cards Payment Transaction Value by Issuer 2015-2019
Table 16 Charge Cards Payment Transaction Value by Operator 2015-2019
Table 17 Commercial Charge Cards: Number of Cards by Issuer 2015-2019
Table 18 Commercial Charge Cards: Number of Cards by Operator 2015-2019
Table 19 Commercial Charge Cards Payment Transaction Value by Issuer 2015-2019
Table 20 Commercial Charge Cards Payment Transaction Value by Operator 2015-2019
Table 21 Personal Charge Cards: Number of Cards by Issuer 2015-2019
Table 22 Personal Charge Cards: Number of Cards by Operator 2015-2019
Table 23 Personal Charge Cards Transaction Value by Issuer 2015-2019
Table 24 Personal Charge Cards Transaction Value by Operator 2015-2019
Table 25 Forecast Charge Cards: Number of Cards in Circulation 2020-2025
Table 26 Forecast Charge Cards Transactions 2020-2025
Table 27 Forecast Charge Cards in Circulation: % Growth 2020-2025
Table 28 Forecast Charge Cards Transactions: % Growth 2020-2025
Table 29 Forecast Commercial Charge Cards: Number of Cards in Circulation 2020-2025
Table 30 Forecast Commercial Charge Cards Transactions 2020-2025
Table 31 Forecast Commercial Charge Cards in Circulation: % Growth 2020-2025
Table 32 Forecast Commercial Charge Cards Transactions: % Growth 2020-2025
Table 33 Forecast Personal Charge Cards: Number of Cards in Circulation 2020-2025
Table 34 Forecast Personal Charge Cards Transactions 2020-2025
Table 35 Forecast Personal Charge Cards in Circulation: % Growth 2020-2025
Table 36 Forecast Personal Charge Cards Transactions: % Growth 2020-2025

Credit Cards in Greece - Category analysis

Credit Cards in Greece - Company Profile

KEY DATA FINDINGS

2020 IMPACT

COVID-19 interrupts the anticipated development of credit cards

Public opinion moves away from credit cards and towards debit cards

Credit cards continues to struggle to compete with debit cards

RECOVERY AND OPPORTUNITIES

Return to positive growth slated for credit cards once COVID-19 situation subsides

Commercial credit cards likely to become more of a focus, spurring category growth

Average spend to continue declining as credit cards emerge as daily payment tools

CATEGORY DATA

Table 37 Credit Cards: Number of Cards in Circulation 2015-2020
Table 38 Credit Cards Transactions 2015-2020
Table 39 Credit Cards in Circulation: % Growth 2015-2020
Table 40 Credit Cards Transactions: % Growth 2015-2020
Table 41 Commercial Credit Cards: Number of Cards in Circulation 2015-2020
Table 42 Commercial Credit Cards Transactions 2015-2020
Table 43 Commercial Credit Cards in Circulation: % Growth 2015-2020
Table 44 Commercial Credit Cards Transactions: % Growth 2015-2020
Table 45 Personal Credit Cards: Number of Cards in Circulation 2015-2020
Table 46 Personal Credit Cards Transactions 2015-2020
Table 47 Personal Credit Cards in Circulation: % Growth 2015-2020
Table 48 Personal Credit Cards Transactions: % Growth 2015-2020
Table 49 Credit Cards: Number of Cards by Issuer 2015-2019
Table 50 Credit Cards: Number of Cards by Operator 2015-2019
Table 51 Credit Cards Payment Transaction Value by Issuer 2015-2019
Table 52 Credit Cards Payment Transaction Value by Operator 2015-2019
Table 53 Commercial Credit Cards: Number of Cards by Issuer 2015-2019
Table 54 Commercial Credit Cards: Number of Cards by Operator 2015-2019
Table 55 Commercial Credit Cards Payment Transaction Value by Issuer 2015-2019
Table 56 Commercial Credit Cards Payment Transaction Value by Operator 2015-2019
Table 57 Personal Credit Cards: Number of Cards by Issuer 2015-2019
Table 58 Personal Credit Cards: Number of Cards by Operator 2015-2019
Table 59 Personal Credit Cards Payment Transaction Value by Issuer 2015-2019
Table 60 Personal Credit Cards Payment Transaction Value by Operator 2015-2019
Table 61 Forecast Credit Cards: Number of Cards in Circulation 2020-2025
Table 62 Forecast Credit Cards Transactions 2020-2025
Table 63 Forecast Credit Cards in Circulation: % Growth 2020-2025
Table 64 Forecast Credit Cards Transactions: % Growth 2020-2025
Table 65 Forecast Commercial Credit Cards: Number of Cards in Circulation 2020-2025
Table 66 Forecast Commercial Credit Cards Transactions 2020-2025
Table 67 Forecast Commercial Credit Cards in Circulation: % Growth 2020-2025
Table 68 Forecast Commercial Credit Cards Transactions: % Growth 2020-2025
Table 69 Forecast Personal Credit Cards: Number of Cards in Circulation 2020-2025
Table 70 Forecast Personal Credit Cards Transactions 2020-2025
Table 71 Forecast Personal Credit Cards in Circulation: % Growth 2020-2025
Table 72 Forecast Personal Credit Cards Transactions: % Growth 2020-2025

Debit Cards in Greece - Category analysis

Debit Cards in Greece - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Consumer reluctance to handle cash due to COVID-19 boosts debit cards value

Economic slowdown and reluctance to spend negatively impact debit cards

Shift towards e-commerce substantially benefits debit cards

RECOVERY AND OPPORTUNITIES

Further penetration of contactless payments set to support growth in debit cards

Mobile wallets and payment apps linked to debit cards expected to proliferate

Commercial debit cards expected to record strong growth from a low base

CATEGORY DATA

Table 73 Debit Cards: Number of Cards in Circulation 2015-2020
Table 74 Debit Cards Transactions 2015-2020
Table 75 Debit Cards in Circulation: % Growth 2015-2020
Table 76 Debit Cards Transactions: % Growth 2015-2020
Table 77 Debit Cards: Number of Cards by Issuer 2015-2019
Table 78 Debit Cards: Number of Cards by Operator 2015-2019
Table 79 Debit Cards Payment Transaction Value by Issuer 2015-2019
Table 80 Debit Cards Payment Transaction Value by Operator 2015-2019
Table 81 Forecast Debit Cards: Number of Cards in Circulation 2020-2025
Table 82 Forecast Debit Cards Transactions 2020-2025
Table 83 Forecast Debit Cards in Circulation: % Growth 2020-2025
Table 84 Forecast Debit Cards Transactions: % Growth 2020-2025

Pre-Paid Cards in Greece - Category analysis

Pre-Paid Cards in Greece - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Open loop pre-paid cards benefits from increased use of KEA welfare payment cards

Shift towards e-commerce benefits open loop pre-paid cards

Closed loop pre-paid cards suffers strong declines due to the impact of COVID-19

RECOVERY AND OPPORTUNITIES

Strong and immediate recovery for open loop pre-paid cards from 2021 onwards

Closed loop pre-paid cards set to recover, although use likely to be lower than before

Evolving use of pre-paid cards presents opportunities, raising hopes of strong recovery

CATEGORY DATA

Table 85 Pre-paid Cards: Number of Cards in Circulation 2015-2020
Table 86 Pre-paid Cards Transactions 2015-2020
Table 87 Pre-paid Cards in Circulation: % Growth 2015-2020
Table 88 Pre-paid Cards Transactions: % Growth 2015-2020
Table 89 Closed Loop Pre-paid Cards Transactions 2015-2020
Table 90 Closed Loop Pre-paid Cards Transactions: % Growth 2015-2019
Table 91 Open Loop Pre-paid Cards Transactions 2015-2020
Table 92 Open Loop Pre-paid Cards Transactions: % Growth 2015-2020
Table 93 Pre-paid Cards: Number of Cards by Issuer 2015-2019
Table 94 Pre-paid Cards: Number of Cards by Operator 2015-2019
Table 95 Pre-paid Cards Transaction Value by Issuer 2015-2019
Table 96 Pre-paid Cards Transaction Value by Operator 2015-2019
Table 97 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2015-2019
Table 98 Closed Loop Pre-paid Cards: Number of Cards by Operator 2015-2019
Table 99 Closed Loop Pre-paid Cards Transaction Value by Issuer 2015-2019
Table 100 Closed Loop Pre-paid Cards Transaction Value by Operator 2015-2019
Table 101 Open Loop Pre-paid Cards: Number of Cards by Issuer 2015-2019
Table 102 Open Loop Pre-paid Cards: Number of Cards by Operator 2015-2019
Table 103 Open Loop Pre-paid Cards Transaction Value by Issuer 2015-2019
Table 104 Open Loop Pre-paid Cards Transaction Value by Operator 2015-2019
Table 105 Forecast Pre-paid Cards: Number of Cards in Circulation 2020-2025
Table 106 Forecast Pre-paid Cards Transactions 2020-2025
Table 107 Forecast Pre-paid Cards in Circulation: % Growth 2020-2025
Table 108 Forecast Pre-paid Cards Transactions: % Growth 2020-2025
Table 109 Forecast Closed Loop Pre-paid Cards Transactions 2020-2025
Table 110 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2020-2025
Table 111 Forecast Open Loop Pre-paid Cards Transactions 2020-2025
Table 112 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2020-2025

Store Cards in Greece - Category analysis

Store Cards in Greece - Company Profile

RECOVERY AND OPPORTUNITIES

Store cards remain absent from Greece

Financial Cards and Payments in Greece - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer payments

COVID-19 country impact

Online banking and app-based financial services take off during 2020

Offer of state-sponsored financial support supports the performance of credit cards

The leading global players in mobile wallets are proliferating in Greece

What next for consumer payments?

MARKET INDICATORS

Table 113 Number of POS Terminals: Units 2015-2020
Table 114 Number of ATMs: Units 2015-2020
Table 115 Value Lost to Fraud 2015-2020
Table 116 Card Expenditure by Location 2020
Table 117 Financial Cards in Circulation by Type: % Number of Cards 2015-2020
Table 118 Domestic versus Foreign Spend 2020

MARKET DATA

Table 119 Financial Cards by Category: Number of Cards in Circulation 2015-2020
Table 120 Financial Cards by Category: Number of Accounts 2015-2020
Table 121 Financial Cards Transactions by Category: Value 2015-2020
Table 122 Financial Cards by Category: Number of Transactions 2015-2020
Table 123 Consumer Payments by Category: Value 2015-2020
Table 124 Consumer Payments by Category: Number of Transactions 2015-2020
Table 125 M-Commerce by Category: Value 2015-2020
Table 126 M-Commerce by Category: % Value Growth 2015-2020
Table 127 Financial Cards: Number of Cards by Issuer 2015-2019
Table 128 Financial Cards: Number of Cards by Operator 2015-2019
Table 129 Financial Cards: Card Payment Transactions Value by Operator 2015-2019
Table 130 Financial Cards: Card Payment Transactions Value by Issuer 2015-2019
Table 131 Forecast Financial Cards by Category: Number of Cards in Circulation 2020-2025
Table 132 Forecast Financial Cards by Category: Number of Accounts 2020-2025
Table 133 Forecast Financial Cards Transactions by Category: Value 2020-2025
Table 134 Forecast Financial Cards by Category: Number of Transactions 2020-2025
Table 135 Forecast Consumer Payments by Category: Value 2020-2025
Table 136 Forecast Consumer Payments by Category: Number of Transactions 2020-2025
Table 137 Forecast M-Commerce by Category: Value 2020-2025
Table 138 Forecast M-Commerce by Category: % Value Growth 2020-2025

Megatrends

Country Report

Credit Cards in Greece

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

COVID-19 interrupts the anticipated development of credit cards

Public opinion moves away from credit cards and towards debit cards

Credit cards continues to struggle to compete with debit cards

Overview

Why buy this report?

SAMPLES

Delivery Method

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Charge Cards in Greece - Category analysis

Charge Cards in Greece - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Charge cards registers strong declines in transactions volume and value

Withdrawal of American Express could prove the fatal hammer blow to charge cards

Personal charge cards face stiff competition from credit cards

RECOVERY AND OPPORTUNITIES

Commercial charge cards set to recover in line with the general economic recovery

Personal charge cards set to continue declining to vanishing point

The recovery of core economic sectors set to be key to the recovery of charge cards

CATEGORY DATA

Credit Cards in Greece - Category analysis

Credit Cards in Greece - Company Profile

KEY DATA FINDINGS

2020 IMPACT

COVID-19 interrupts the anticipated development of credit cards

Public opinion moves away from credit cards and towards debit cards

Credit cards continues to struggle to compete with debit cards

RECOVERY AND OPPORTUNITIES

Return to positive growth slated for credit cards once COVID-19 situation subsides

Commercial credit cards likely to become more of a focus, spurring category growth

Average spend to continue declining as credit cards emerge as daily payment tools

CATEGORY DATA

Debit Cards in Greece - Category analysis

Debit Cards in Greece - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Consumer reluctance to handle cash due to COVID-19 boosts debit cards value

Economic slowdown and reluctance to spend negatively impact debit cards

Shift towards e-commerce substantially benefits debit cards

RECOVERY AND OPPORTUNITIES

Further penetration of contactless payments set to support growth in debit cards

Mobile wallets and payment apps linked to debit cards expected to proliferate

Commercial debit cards expected to record strong growth from a low base

CATEGORY DATA

Pre-Paid Cards in Greece - Category analysis

Pre-Paid Cards in Greece - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Open loop pre-paid cards benefits from increased use of KEA welfare payment cards

Shift towards e-commerce benefits open loop pre-paid cards

Closed loop pre-paid cards suffers strong declines due to the impact of COVID-19

RECOVERY AND OPPORTUNITIES

Strong and immediate recovery for open loop pre-paid cards from 2021 onwards

Closed loop pre-paid cards set to recover, although use likely to be lower than before

Evolving use of pre-paid cards presents opportunities, raising hopes of strong recovery

CATEGORY DATA

Store Cards in Greece - Category analysis

Store Cards in Greece - Company Profile

RECOVERY AND OPPORTUNITIES

Store cards remain absent from Greece

Financial Cards and Payments in Greece - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer payments

COVID-19 country impact

Online banking and app-based financial services take off during 2020

Offer of state-sponsored financial support supports the performance of credit cards

The leading global players in mobile wallets are proliferating in Greece

What next for consumer payments?

MARKET INDICATORS

MARKET DATA