Credit Cards in Romania

December 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Credit Card Transactions industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Credit Card Transactions industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Credit Card Transactions in Romania report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Credit Card Transactions in Romania?
  • What are the major trends key to understanding Credit Card Transactions in Romania?
  • How has COVID-19, recession and macroeconomic volatility impacted the market?
  • How long will the market take to recover? What are the opportunities now?
  • How will political context and shifting cultural values shape future growth?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Charge Cards in Romania - Category analysis

Charge Cards in Romania - Company Profile

KEY DATA FINDINGS

Charge cards remains dominated by commercial cards in 2022
Reduced business travel takes its toll
Players focus on B2B strategies
Growth limited by lack of interest from leading players and consumers
Economic uncertainty to contribute to slow growth in charge cards as companies cut costs
Personal charge cards unlikely to gain greater presence
Table 1 Charge Cards: Number of Cards in Circulation 2017-2022
Table 2 Charge Cards Transactions 2017-2022
Table 3 Charge Cards in Circulation: % Growth 2017-2022
Table 4 Charge Cards Transactions: % Growth 2017-2022
Table 5 Commercial Charge Cards: Number of Cards in Circulation 2017-2022
Table 6 Commercial Charge Cards Transactions 2017-2022
Table 7 Commercial Charge Cards in Circulation: % Growth 2017-2022
Table 8 Commercial Charge Cards Transactions: % Growth 2017-2022
Table 9 Charge Cards: Number of Cards by Issuer 2017-2021
Table 10 Charge Cards: Number of Cards by Operator 2017-2021
Table 11 Charge Cards Payment Transaction Value by Issuer 2017-2021
Table 12 Charge Cards Payment Transaction Value by Operator 2017-2021
Table 13 Commercial Charge Cards: Number of Cards by Issuer 2017-2021
Table 14 Commercial Charge Cards: Number of Cards by Operator 2017-2021
Table 15 Commercial Charge Cards Payment Transaction Value by Issuer 2017-2021
Table 16 Commercial Charge Cards Payment Transaction Value by Operator 2017-2021
Table 17 Forecast Charge Cards: Number of Cards in Circulation 2022-2027
Table 18 Forecast Charge Cards Transactions 2022-2027
Table 19 Forecast Charge Cards in Circulation: % Growth 2022-2027
Table 20 Forecast Charge Cards Transactions: % Growth 2022-2027
Table 21 Forecast Commercial Charge Cards: Number of Cards in Circulation 2022-2027
Table 22 Forecast Commercial Charge Cards Transactions 2022-2027
Table 23 Forecast Commercial Charge Cards in Circulation: % Growth 2022-2027
Table 24 Forecast Commercial Charge Cards Transactions: % Growth 2022-2027

Credit Cards in Romania - Category analysis

Credit Cards in Romania - Company Profile

KEY DATA FINDINGS

Credit cards continues slow recovery in 2022
Growth potential is lower than expected
Digitalisation changes environment and attitudes
Slow growth for credit cards as stricter standards to come into force
Number of transactions to be boosted by contactless and mobile payments, while BNPL presents growing threat
Fintech to push development and innovation in credit cards
Table 25 Credit Cards: Number of Cards in Circulation 2017-2022
Table 26 Credit Cards Transactions 2017-2022
Table 27 Credit Cards in Circulation: % Growth 2017-2022
Table 28 Credit Cards Transactions: % Growth 2017-2022
Table 29 Commercial Credit Cards: Number of Cards in Circulation 2017-2022
Table 30 Commercial Credit Cards Transactions 2017-2022
Table 31 Commercial Credit Cards in Circulation: % Growth 2017-2022
Table 32 Commercial Credit Cards Transactions: % Growth 2017-2022
Table 33 Personal Credit Cards: Number of Cards in Circulation 2017-2022
Table 34 Personal Credit Cards Transactions 2017-2022
Table 35 Personal Credit Cards in Circulation: % Growth 2017-2022
Table 36 Personal Credit Cards Transactions: % Growth 2017-2022
Table 37 Credit Cards: Number of Cards by Issuer 2017-2021
Table 38 Credit Cards: Number of Cards by Operator 2017-2021
Table 39 Credit Cards Payment Transaction Value by Issuer 2017-2021
Table 40 Credit Cards Payment Transaction Value by Operator 2017-2021
Table 41 Commercial Credit Cards: Number of Cards by Issuer 2017-2021
Table 42 Commercial Credit Cards: Number of Cards by Operator 2017-2021
Table 43 Commercial Credit Cards Payment Transaction Value by Issuer 2017-2021
Table 44 Commercial Credit Cards Payment Transaction Value by Operator 2017-2021
Table 45 Personal Credit Cards: Number of Cards by Issuer 2017-2021
Table 46 Personal Credit Cards: Number of Cards by Operator 2017-2021
Table 47 Personal Credit Cards Payment Transaction Value by Issuer 2017-2021
Table 48 Personal Credit Cards Payment Transaction Value by Operator 2017-2021
Table 49 Forecast Credit Cards: Number of Cards in Circulation 2022-2027
Table 50 Forecast Credit Cards Transactions 2022-2027
Table 51 Forecast Credit Cards in Circulation: % Growth 2022-2027
Table 52 Forecast Credit Cards Transactions: % Growth 2022-2027
Table 53 Forecast Commercial Credit Cards: Number of Cards in Circulation 2022-2027
Table 54 Forecast Commercial Credit Cards Transactions 2022-2027
Table 55 Forecast Commercial Credit Cards in Circulation: % Growth 2022-2027
Table 56 Forecast Commercial Credit Cards Transactions: % Growth 2022-2027
Table 57 Forecast Personal Credit Cards: Number of Cards in Circulation 2022-2027
Table 58 Forecast Personal Credit Cards Transactions 2022-2027
Table 59 Forecast Personal Credit Cards in Circulation: % Growth 2022-2027
Table 60 Forecast Personal Credit Cards Transactions: % Growth 2022-2027

Debit Cards in Romania - Category analysis

Debit Cards in Romania - Company Profile

KEY DATA FINDINGS

Debit cards dominates though cash remains king
Banca Transilvania maintains overall leadership
Growth supported by the rise of e-commerce and the shift online
Growth to continue amid rising inflation and reduced purchasing power
Consumers to move further away from cash, providing potential for debit card development
Debit cards enjoys several growth drivers
Table 61 Debit Cards: Number of Cards in Circulation 2017-2022
Table 62 Debit Cards Transactions 2017-2022
Table 63 Debit Cards in Circulation: % Growth 2017-2022
Table 64 Debit Cards Transactions: % Growth 2017-2022
Table 65 Debit Cards: Number of Cards by Issuer 2017-2021
Table 66 Debit Cards: Number of Cards by Operator 2017-2021
Table 67 Debit Cards Payment Transaction Value by Issuer 2017-2021
Table 68 Debit Cards Payment Transaction Value by Operator 2017-2021
Table 69 Forecast Debit Cards: Number of Cards in Circulation 2022-2027
Table 70 Forecast Debit Cards Transactions 2022-2027
Table 71 Forecast Debit Cards in Circulation: % Growth 2022-2027
Table 72 Forecast Debit Cards Transactions: % Growth 2022-2027

Pre-Paid Cards in Romania - Category analysis

Pre-Paid Cards in Romania - Company Profile

KEY DATA FINDINGS

Romania sees expansion of contactless payments in transportation, presenting challenges for pre-paid cards
Growth in meal vouchers benefits from accelerated digitalisation
Revolut continues to win over consumers through innovative products
Employee benefit cards to continue to drive growth, while Carrefour is set to launch new gift card
Transportation cards to suffer from rise of more convenient alternatives
Despite early growth, Revolut set to face challenges moving forward
Table 73 Pre-paid Cards: Number of Cards in Circulation 2017-2022
Table 74 Pre-paid Cards Transactions 2017-2022
Table 75 Pre-paid Cards in Circulation: % Growth 2017-2022
Table 76 Pre-paid Cards Transactions: % Growth 2017-2022
Table 77 Closed Loop Pre-paid Cards Transactions 2017-2022
Table 78 Closed Loop Pre-paid Cards Transactions: % Growth 2017-2022
Table 79 Open Loop Pre-paid Cards Transactions 2017-2022
Table 80 Open Loop Pre-paid Cards Transactions: % Growth 2017-2022
Table 81 Pre-paid Cards: Number of Cards by Issuer 2017-2021
Table 82 Pre-paid Cards: Number of Cards by Operator 2017-2021
Table 83 Pre-paid Cards Transaction Value by Issuer 2017-2021
Table 84 Pre-paid Cards Transaction Value by Operator 2017-2021
Table 85 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2017-2021
Table 86 Closed Loop Pre-paid Cards: Number of Cards by Operator 2017-2021
Table 87 Closed Loop Pre-paid Cards Transaction Value by Issuer 2017-2021
Table 88 Closed Loop Pre-paid Cards Transaction Value by Operator 2017-2021
Table 89 Open Loop Pre-paid Cards: Number of Cards by Issuer 2017-2021
Table 90 Open Loop Pre-paid Cards: Number of Cards by Operator 2017-2021
Table 91 Open Loop Pre-paid Cards Transaction Value by Issuer 2017-2021
Table 92 Open Loop Pre-paid Cards Transaction Value by Operator 2017-2021
Table 93 Forecast Pre-paid Cards: Number of Cards in Circulation 2022-2027
Table 94 Forecast Pre-paid Cards Transactions 2022-2027
Table 95 Forecast Pre-paid Cards in Circulation: % Growth 2022-2027
Table 96 Forecast Pre-paid Cards Transactions: % Growth 2022-2027
Table 97 Forecast Closed Loop Pre-paid Cards Transactions 2022-2027
Table 98 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2022-2027
Table 99 Forecast Open Loop Pre-paid Cards Transactions 2022-2027
Table 100 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2022-2027

Store Cards in Romania - Category analysis

Store Cards in Romania - Company Profile

Financial Cards and Payments in Romania - Industry Overview

Financial cards and payments in 2022: The big picture
2022 key trends
Pandemic-inspired trends hamper growth in some areas
Competitive landscape
What next for financial cards and payments?
Table 101 Number of POS Terminals: Units 2017-2022
Table 102 Number of ATMs: Units 2017-2022
Table 103 Value Lost to Fraud 2017-2022
Table 104 Card Expenditure by Location 2022
Table 105 Financial Cards in Circulation by Type: % Number of Cards 2017-2022
Table 106 Domestic versus Foreign Spend 2022
Table 107 Financial Cards by Category: Number of Cards in Circulation 2017-2022
Table 108 Financial Cards by Category: Number of Accounts 2017-2022
Table 109 Financial Cards Transactions by Category: Value 2017-2022
Table 110 Financial Cards by Category: Number of Transactions 2017-2022
Table 111 Commerical Payments by Category: Value 2017-2022
Table 112 Commercial Payments by Category: Number of Transactions 2017-2022
Table 113 Personal Payments by Category: Value 2017-2022
Table 114 Personal Payments by Category: Number of Transactions 2017-2022
Table 115 M-Commerce by Category: Value 2017-2022
Table 116 M-Commerce by Category: % Value Growth 2017-2022
Table 117 Financial Cards: Number of Cards by Issuer 2017-2021
Table 118 Financial Cards: Number of Cards by Operator 2017-2021
Table 119 Financial Cards: Card Payment Transactions Value by Operator 2017-2021
Table 120 Financial Cards: Card Payment Transactions Value by Issuer 2017-2021
Table 121 Forecast Financial Cards by Category: Number of Cards in Circulation 2022-2027
Table 122 Forecast Financial Cards by Category: Number of Accounts 2022-2027
Table 123 Forecast Financial Cards Transactions by Category: Value 2022-2027
Table 124 Forecast Financial Cards by Category: Number of Transactions 2022-2027
Table 125 Forecast Commercial Payments by Category: Value 2022-2027
Table 126 Forecast Commercial Payments by Category: Number of Transactions 2022-2027
Table 127 Forecast Personal Payments by Category: Value 2022-2027
Table 128 Forecast Personal Payments by Category: Number of Transactions 2022-2027
Table 129 Forecast M-Commerce by Category: Value 2022-2027
Table 130 Forecast M-Commerce by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Credit Card Transactions

  • Commercial Credit Card Transactions
    • Average Personal Credit Card Balance
    • Average Personal Credit Card Limit
    • Personal Credit Card Utilisation

Credit Card Transactions

Credit cards allow for purchases against a preapproved line of credit. The account holder has the choice of whether to pay off the entire balance each month or opt for monthly instalments with the balance serving as revolving credit. If the cardholder decides to revolve a balance, the consumer pays interest. Credit cards can include affinity cards, reward cards and types of co-branded cards. Co-branded retailer cards—issued by retailers acting as financial institutions and without usage restrictions—are included in this category. Cards issued by a retailer with usage limited to a specific store within a predefined retail group fall under the store cards definition. Debit cards with an overdraft function are not counted as cards with a credit function.

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This report originates from Passport, our Credit Card Transactions research and analysis database.

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