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Country Report

Credit Card Transactions in

Credit Cards in Mexico

23 pages, Nov 2017

US$2,100

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Consumers use credit cards to pay for higher-ticket items

A credit card is used primarily to pay for electronics and appliances and other consumer goods as well as travel. It can be easier to buy higher-ticket products with a credit card, rather than carry a large amount of cash around, or the consumer may not have the funds for such items at the moment of purchase.

Growing confidence in credit cards

The number of credit cards in circulation continued to see healthy growth in Mexico in 2017. Nonetheless, there is still room in which to grow the number of credit cards due to the high unbanked population, primarily consisting of low-to-middle-income households.

Further growth for personal and commercial credit cards

Both commercial and personal credit cards continued to see growth in terms of the number of cards and transaction value in 2017. However, personal credit cards continue to dominate the category in volume and value terms in Mexico.

COMPETITIVE LANDSCAPE

Grupo Financiero Inbursa gains ground after significant acquisition activity

Among issuers, Grupo Financiero Inbursa registered the highest growth rate in terms of the number of cards in 2016, followed by The Bank of Nova Scotia. Grupo Financiero Inbursa’s strong growth was attributed to its 2015 purchase of Banco Wal-Mart's credit card portfolio, but also by the expansion of its offices in the country.

Banco Bilbao Vizcaya Argentaria remains the leading issuer

Banco Bilbao Vizcaya Argentaria (BBVA Bancomer) remained the leading issuer in volume and value terms in 2016, followed by Citigroup. Citigroup gained share on the leader in terms of number of cards, but lost ground in terms of value share.

A wide range of marketing

The main advertising strategies for credit cards in Mexico tend to be direct phone calls to a home or cell number, mailing and, more recently, advertisements on social media platforms like Twitter and Facebook. Marketing strategies for credit cards also feature exclusive promotions or cobranding activities.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Charge Cards in Mexico - Category analysis

Charge Cards in Mexico - Company Profile

HEADLINES

PROSPECTS

Limited growth potential for charge cards

Growing competition from credit cards

American Express pushes charge card transactions

COMPETITIVE LANDSCAPE

American Express swims against the tide

Marketing and advertising maintains the profile of charge cards

Development to focus on benefits and services rather than new products

CATEGORY DATA

Table 1 Charge Cards: Number of Cards in Circulation 2012-2017
Table 2 Charge Cards Transactions 2012-2017
Table 3 Charge Cards in Circulation: % Growth 2012-2017
Table 4 Charge Cards Transactions: % Growth 2012-2017
Table 5 Commercial Charge Cards: Number of Cards in Circulation 2012-2017
Table 6 Commercial Charge Cards Transactions 2012-2017
Table 7 Commercial Charge Cards in Circulation: % Growth 2012-2017
Table 8 Commercial Charge Cards Transactions: % Growth 2012-2017
Table 9 Personal Charge Cards: Number of Cards in Circulation 2012-2017
Table 10 Personal Charge Cards Transactions 2012-2017
Table 11 Personal Charge Cards in Circulation: % Growth 2012-2017
Table 12 Personal Charge Cards Transactions: % Growth 2012-2017
Table 13 Charge Cards: Number of Cards by Issuer 2012-2016
Table 14 Charge Cards: Number of Cards by Operator 2012-2016
Table 15 Charge Cards Payment Transaction Value by Issuer 2012-2016
Table 16 Charge Cards Payment Transaction Value by Operator 2012-2016
Table 17 Commercial Charge Cards: Number of Cards by Issuer 2012-2016
Table 18 Commercial Charge Cards: Number of Cards by Operator 2012-2016
Table 19 Commercial Charge Cards Payment Transaction Value by Issuer 2012-2016
Table 20 Commercial Charge Cards Payment Transaction Value by Operator 2012-2016
Table 21 Personal Charge Cards: Number of Cards by Issuer 2012-2016
Table 22 Personal Charge Cards: Number of Cards by Operator 2012-2016
Table 23 Personal Charge Cards Transaction Value by Issuer 2012-2016
Table 24 Personal Charge Cards Transaction Value by Operator 2012-2016
Table 25 Forecast Charge Cards: Number of Cards in Circulation 2017-2022
Table 26 Forecast Charge Cards Transactions 2017-2022
Table 27 Forecast Charge Cards in Circulation: % Growth 2017-2022
Table 28 Forecast Charge Cards Transactions: % Growth 2017-2022
Table 29 Forecast Commercial Charge Cards: Number of Cards in Circulation 2017-2022
Table 30 Forecast Commercial Charge Cards Transactions 2017-2022
Table 31 Forecast Commercial Charge Cards in Circulation: % Growth 2017-2022
Table 32 Forecast Commercial Charge Cards Transactions: % Growth 2017-2022
Table 33 Forecast Personal Charge Cards: Number of Cards in Circulation 2017-2022
Table 34 Forecast Personal Charge Cards Transactions 2017-2022
Table 35 Forecast Personal Charge Cards in Circulation: % Growth 2017-2022
Table 36 Forecast Personal Charge Cards Transactions: % Growth 2017-2022

Credit Cards in Mexico - Category analysis

Credit Cards in Mexico - Company Profile

HEADLINES

PROSPECTS

Consumers use credit cards to pay for higher-ticket items

Growing confidence in credit cards

Further growth for personal and commercial credit cards

COMPETITIVE LANDSCAPE

Grupo Financiero Inbursa gains ground after significant acquisition activity

Banco Bilbao Vizcaya Argentaria remains the leading issuer

A wide range of marketing

CATEGORY DATA

Table 37 Credit Cards: Number of Cards in Circulation 2012-2017
Table 38 Credit Cards Transactions 2012-2017
Table 39 Credit Cards in Circulation: % Growth 2012-2017
Table 40 Credit Cards Transactions: % Growth 2012-2017
Table 41 Commercial Credit Cards: Number of Cards in Circulation 2012-2017
Table 42 Commercial Credit Cards Transactions 2012-2017
Table 43 Commercial Credit Cards in Circulation: % Growth 2012-2017
Table 44 Commercial Credit Cards Transactions: % Growth 2012-2017
Table 45 Personal Credit Cards: Number of Cards in Circulation 2012-2017
Table 46 Personal Credit Cards Transactions 2012-2017
Table 47 Personal Credit Cards in Circulation: % Growth 2012-2017
Table 48 Personal Credit Cards Transactions: % Growth 2012-2017
Table 49 Credit Cards: Number of Cards by Issuer 2012-2016
Table 50 Credit Cards: Number of Cards by Operator 2012-2016
Table 51 Credit Cards Payment Transaction Value by Issuer 2012-2016
Table 52 Credit Cards Payment Transaction Value by Operator 2012-2016
Table 53 Commercial Credit Cards: Number of Cards by Issuer 2012-2016
Table 54 Commercial Credit Cards: Number of Cards by Operator 2012-2016
Table 55 Commercial Credit Cards Payment Transaction Value by Issuer 2012-2016
Table 56 Commercial Credit Cards Payment Transaction Value by Operator 2012-2016
Table 57 Personal Credit Cards: Number of Cards by Issuer 2012-2016
Table 58 Personal Credit Cards: Number of Cards by Operator 2012-2016
Table 59 Personal Credit Cards Payment Transaction Value by Issuer 2012-2016
Table 60 Personal Credit Cards Payment Transaction Value by Operator 2012-2016
Table 61 Forecast Credit Cards: Number of Cards in Circulation 2017-2022
Table 62 Forecast Credit Cards Transactions 2017-2022
Table 63 Forecast Credit Cards in Circulation: % Growth 2017-2022
Table 64 Forecast Credit Cards Transactions: % Growth 2017-2022
Table 65 Forecast Commercial Credit Cards: Number of Cards in Circulation 2017-2022
Table 66 Forecast Commercial Credit Cards Transactions 2017-2022
Table 67 Forecast Commercial Credit Cards in Circulation: % Growth 2017-2022
Table 68 Forecast Commercial Credit Cards Transactions: % Growth 2017-2022
Table 69 Forecast Personal Credit Cards: Number of Cards in Circulation 2017-2022
Table 70 Forecast Personal Credit Cards Transactions 2017-2022
Table 71 Forecast Personal Credit Cards in Circulation: % Growth 2017-2022
Table 72 Forecast Personal Credit Cards Transactions: % Growth 2017-2022

Debit Cards in Mexico - Category analysis

Debit Cards in Mexico - Company Profile

HEADLINES

PROSPECTS

Increasing use of debit cards

Growing competition from credit cards

Fraud concerns undermine debit card usage

COMPETITIVE LANDSCAPE

The leading companies maintain their positions but share movements vary in 2016

Banorte tries to stimulate cards in circulation and spend

Banco Bilbao Vizcaya Argentaria benefits from wide coverage

CATEGORY DATA

Table 73 Debit Cards: Number of Cards in Circulation 2012-2017
Table 74 Debit Cards Transactions 2012-2017
Table 75 Debit Cards in Circulation: % Growth 2012-2017
Table 76 Debit Cards Transactions: % Growth 2012-2017
Table 77 Debit Cards: Number of Cards by Issuer 2012-2016
Table 78 Debit Cards: Number of Cards by Operator 2012-2016
Table 79 Debit Cards Payment Transaction Value by Issuer 2012-2016
Table 80 Debit Cards Payment Transaction Value by Operator 2012-2016
Table 81 Forecast Debit Cards: Number of Cards in Circulation 2017-2022
Table 82 Forecast Debit Cards Transactions 2017-2022
Table 83 Forecast Debit Cards in Circulation: % Growth 2017-2022
Table 84 Forecast Debit Cards Transactions: % Growth 2017-2022

Pre-Paid Cards in Mexico - Category analysis

Pre-Paid Cards in Mexico - Company Profile

HEADLINES

PROSPECTS

Transportation cards dominates closed loop pre-paid cards

Social programmes underpin open loop pre-paid cards

Open loop pre-paid cards is set to develop fastest over the forecast period

COMPETITIVE LANDSCAPE

Growing competition in pre-paid cards for petrol

Pre-paid cards benefit from wide merchant acceptance

The economy represents the main potential threat to pre-paid cards

CATEGORY DATA

Table 85 Pre-paid Cards: Number of Cards in Circulation 2012-2017
Table 86 Pre-paid Cards Transactions 2012-2017
Table 87 Pre-paid Cards in Circulation: % Growth 2012-2017
Table 88 Pre-paid Cards Transactions: % Growth 2012-2017
Table 89 Closed Loop Pre-paid Cards Transactions 2012-2017
Table 90 Closed Loop Pre-paid Cards Transactions: % Growth 2012-2017
Table 91 Open Loop Pre-paid Cards Transactions 2012-2017
Table 92 Open Loop Pre-paid Cards Transactions: % Growth 2012-2017
Table 93 Pre-paid Cards: Number of Cards by Issuer 2012-2016
Table 94 Pre-paid Cards: Number of Cards by Operator 2012-2016
Table 95 Pre-paid Cards Transaction Value by Issuer 2012-2016
Table 96 Pre-paid Cards Transaction Value by Operator 2012-2016
Table 97 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2012-2016
Table 98 Closed Loop Pre-paid Cards: Number of Cards by Operator 2012-2016
Table 99 Closed Loop Pre-paid Cards Transaction Value by Issuer 2012-2016
Table 100 Closed Loop Pre-paid Cards Transaction Value by Operator 2012-2016
Table 101 Open Loop Pre-paid Cards: Number of Cards by Issuer 2012-2016
Table 102 Open Loop Pre-paid Cards: Number of Cards by Operator 2012-2016
Table 103 Open Loop Pre-paid Cards Transaction Value by Issuer 2012-2016
Table 104 Open Loop Pre-paid Cards Transaction Value by Operator 2012-2016
Table 105 Forecast Pre-paid Cards: Number of Cards in Circulation 2017-2022
Table 106 Forecast Pre-paid Cards Transactions 2017-2022
Table 107 Forecast Pre-paid Cards in Circulation: % Growth 2017-2022
Table 108 Forecast Pre-paid Cards Transactions: % Growth 2017-2022
Table 109 Forecast Closed Loop Pre-paid Cards Transactions 2017-2022
Table 110 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2017-2022
Table 111 Forecast Open Loop Pre-paid Cards Transactions 2017-2022
Table 112 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2017-2022

Store Cards in Mexico - Category analysis

Store Cards in Mexico - Company Profile

HEADLINES

PROSPECTS

More store cards in circulation

Credit opportunities stimulate the demand for store cards

A wide range of options for customers

COMPETITIVE LANDSCAPE

Almacenes Coppel is the leading issuer

Issuers communicate the benefits of store cards

CATEGORY DATA

Table 113 Store Cards: Number of Cards in Circulation 2012-2017
Table 114 Store Cards Transactions 2012-2017
Table 115 Store Cards in Circulation: % Growth 2012-2017
Table 116 Store Cards Transactions: % Growth 2012-2017
Table 117 Store Cards: Number of Cards by Issuer 2012-2016
Table 118 Store Cards: Payment Transaction Value by Issuer 2012-2016
Table 119 Forecast Store Cards: Number of Cards in Circulation 2017-2022
Table 120 Forecast Store Cards Transactions 2017-2022
Table 121 Forecast Store Cards in Circulation: % Growth 2017-2022
Table 122 Forecast Store Cards Transactions: % Growth 2017-2022

Financial Cards and Payments in Mexico - Industry Overview

EXECUTIVE SUMMARY

Financial cards sees strong development in Mexico

A whole new bank experience

Technology drives changes in banking

Smart ATMs available in Mexico

Positive outlook for financial cards

MARKET INDICATORS

Table 123 Number of POS Terminals: Units 2012-2017
Table 124 Number of ATMs: Units 2012-2017
Table 125 Value Lost to Fraud 2012-2017
Table 126 Card Expenditure by Location 2017
Table 127 Financial Cards in Circulation by Type: % Number of Cards 2012-2017
Table 128 Domestic versus Foreign Spend 2017

MARKET DATA

Table 129 Financial Cards by Category: Number of Cards in Circulation 2012-2017
Table 130 Financial Cards by Category: Number of Accounts 2012-2017
Table 131 Financial Cards Transactions by Category: Value 2012-2017
Table 132 Financial Cards by Category: Number of Transactions 2012-2017
Table 133 Consumer Payments by Category: Value 2012-2017
Table 134 Consumer Payments by Category: Number of Transactions 2012-2017
Table 135 M-Commerce by Category: Value 2013-2017
Table 136 M-Commerce by Category: % Value Growth 2013-2017
Table 137 Financial Cards: Number of Cards by Issuer 2012-2016
Table 138 Financial Cards: Number of Cards by Operator 2012-2016
Table 139 Financial Cards: Card Payment Transactions Value by Operator 2012-2016
Table 140 Financial Cards: Card Payment Transactions Value by Issuer 2012-2016
Table 141 Forecast Financial Cards by Category: Number of Cards in Circulation 2017-2022
Table 142 Forecast Financial Cards by Category: Number of Accounts 2017-2022
Table 143 Forecast Financial Cards Transactions by Category: Value 2017-2022
Table 144 Forecast Financial Cards by Category: Number of Transactions 2017-2022
Table 145 Forecast Consumer Payments by Category: Value 2017-2022
Table 146 Forecast Consumer Payments by Category: Number of Transactions 2017-2022
Table 147 Forecast M-Commerce by Category: Value 2017-2022
Table 148 Forecast M-Commerce by Category: % Value Growth 2017-2022

Megatrends

Country Report

Credit Cards in Mexico

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Consumers use credit cards to pay for higher-ticket items

Growing confidence in credit cards

Further growth for personal and commercial credit cards

COMPETITIVE LANDSCAPE

Grupo Financiero Inbursa gains ground after significant acquisition activity

Banco Bilbao Vizcaya Argentaria remains the leading issuer

A wide range of marketing

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Charge Cards in Mexico - Category analysis

Charge Cards in Mexico - Company Profile

HEADLINES

PROSPECTS

Limited growth potential for charge cards

Growing competition from credit cards

American Express pushes charge card transactions

COMPETITIVE LANDSCAPE

American Express swims against the tide

Marketing and advertising maintains the profile of charge cards

Development to focus on benefits and services rather than new products

CATEGORY DATA

Credit Cards in Mexico - Category analysis

Credit Cards in Mexico - Company Profile

HEADLINES

PROSPECTS

Consumers use credit cards to pay for higher-ticket items

Growing confidence in credit cards

Further growth for personal and commercial credit cards

COMPETITIVE LANDSCAPE

Grupo Financiero Inbursa gains ground after significant acquisition activity

Banco Bilbao Vizcaya Argentaria remains the leading issuer

A wide range of marketing

CATEGORY DATA

Debit Cards in Mexico - Category analysis

Debit Cards in Mexico - Company Profile

HEADLINES

PROSPECTS

Increasing use of debit cards

Growing competition from credit cards

Fraud concerns undermine debit card usage

COMPETITIVE LANDSCAPE

The leading companies maintain their positions but share movements vary in 2016

Banorte tries to stimulate cards in circulation and spend

Banco Bilbao Vizcaya Argentaria benefits from wide coverage

CATEGORY DATA

Pre-Paid Cards in Mexico - Category analysis

Pre-Paid Cards in Mexico - Company Profile

HEADLINES

PROSPECTS

Transportation cards dominates closed loop pre-paid cards

Social programmes underpin open loop pre-paid cards

Open loop pre-paid cards is set to develop fastest over the forecast period

COMPETITIVE LANDSCAPE

Growing competition in pre-paid cards for petrol

Pre-paid cards benefit from wide merchant acceptance

The economy represents the main potential threat to pre-paid cards

CATEGORY DATA

Store Cards in Mexico - Category analysis

Store Cards in Mexico - Company Profile

HEADLINES

PROSPECTS

More store cards in circulation

Credit opportunities stimulate the demand for store cards

A wide range of options for customers

COMPETITIVE LANDSCAPE

Almacenes Coppel is the leading issuer

Issuers communicate the benefits of store cards

CATEGORY DATA

Financial Cards and Payments in Mexico - Industry Overview

EXECUTIVE SUMMARY

Financial cards sees strong development in Mexico