Credit Cards in Malaysia

November 2020
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Overview:

Understand the latest market trends and future growth opportunities for the Credit Card Transactions industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Credit Card Transactions industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Credit Card Transactions in Malaysia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Credit Card Transactions in Malaysia?
  • What are the major trends key to understanding Credit Card Transactions in Malaysia?
  • How has COVID-19, recession and macroeconomic volatility impacted the market?
  • How long will the market take to recover? What are the opportunities now?
  • How will political context and shifting cultural values shape future growth?
  • Where is future growth expected to be most dynamic?

Charge Cards in Malaysia - Category analysis

Charge Cards in Malaysia - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Lockdown measures in response to COVID-19 significantly restricts travel opportunities amongst affluent consumer group, resulting in declines for personal charge cards
Work from home and restricted travel for businesses result in lack of opportunity to use commercial charge cards
American Express remains leading local operator of charge cards in partnership with dominant issuer Malayan Banking

RECOVERY AND OPPORTUNITIES

Demand for charge cards predicted to fall as consumers increasingly drawn to other options with competitive reward schemes
Slight recovery predicted for commercial charge cards in terms of usage and value but category will struggle to return to pre-pandemic figures due to growing competition from other options
Charge card operators will need to be more creative in order to compete with credit card offers over the forecast period to offer greater differentiation

CATEGORY DATA

Table 1 Charge Cards: Number of Cards in Circulation 2015-2020 Table 2 Charge Cards Transactions 2015-2020 Table 3 Charge Cards in Circulation: % Growth 2015-2020 Table 4 Charge Cards Transactions: % Growth 2015-2020 Table 5 Commercial Charge Cards: Number of Cards in Circulation 2015-2020 Table 6 Commercial Charge Cards Transactions 2015-2020 Table 7 Commercial Charge Cards in Circulation: % Growth 2015-2020 Table 8 Commercial Charge Cards Transactions: % Growth 2015-2020 Table 9 Personal Charge Cards: Number of Cards in Circulation 2015-2020 Table 10 Personal Charge Cards Transactions 2015-2020 Table 11 Personal Charge Cards in Circulation: % Growth 2015-2020 Table 12 Personal Charge Cards Transactions: % Growth 2015-2020 Table 13 Charge Cards: Number of Cards by Issuer 2015-2019 Table 14 Charge Cards: Number of Cards by Operator 2015-2019 Table 15 Charge Cards Payment Transaction Value by Issuer 2015-2019 Table 16 Charge Cards Payment Transaction Value by Operator 2015-2019 Table 17 Commercial Charge Cards: Number of Cards by Issuer 2015-2019 Table 18 Commercial Charge Cards: Number of Cards by Operator 2015-2019 Table 19 Commercial Charge Cards Payment Transaction Value by Issuer 2015-2019 Table 20 Commercial Charge Cards Payment Transaction Value by Operator 2015-2019 Table 21 Personal Charge Cards: Number of Cards by Issuer 2015-2019 Table 22 Personal Charge Cards: Number of Cards by Operator 2015-2019 Table 23 Personal Charge Cards Transaction Value by Issuer 2015-2019 Table 24 Personal Charge Cards Transaction Value by Operator 2015-2019 Table 25 Forecast Charge Cards: Number of Cards in Circulation 2020-2025 Table 26 Forecast Charge Cards Transactions 2020-2025 Table 27 Forecast Charge Cards in Circulation: % Growth 2020-2025 Table 28 Forecast Charge Cards Transactions: % Growth 2020-2025 Table 29 Forecast Commercial Charge Cards: Number of Cards in Circulation 2020-2025 Table 30 Forecast Commercial Charge Cards Transactions 2020-2025 Table 31 Forecast Commercial Charge Cards in Circulation: % Growth 2020-2025 Table 32 Forecast Commercial Charge Cards Transactions: % Growth 2020-2025 Table 33 Forecast Personal Charge Cards: Number of Cards in Circulation 2020-2025 Table 34 Forecast Personal Charge Cards Transactions 2020-2025 Table 35 Forecast Personal Charge Cards in Circulation: % Growth 2020-2025 Table 36 Forecast Personal Charge Cards Transactions: % Growth 2020-2025

Credit Cards in Malaysia - Category analysis

Credit Cards in Malaysia - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Decline for credit cards during pandemic due to increasing preference for debit cards but category remains dominant in terms of transaction value
Notable decline for commercial credit cards due to restricted travel and work from home measures
Competition intensifies amongst local issuers in 2020 with dynamic Malayan Banking launching a number of products to attract consumers

RECOVERY AND OPPORTUNITIES

Improved performance predicted for credit cards from 2021 as consumers continue to move away from cash transactions
Number of credit cards in circulation set to continue to decline as younger generations increasingly opt for debit cards
Greater segmentation likely in terms of targeting specific consumer groups by banks

CATEGORY DATA

Table 37 Credit Cards: Number of Cards in Circulation 2015-2020 Table 38 Credit Cards Transactions 2015-2020 Table 39 Credit Cards in Circulation: % Growth 2015-2020 Table 40 Credit Cards Transactions: % Growth 2015-2020 Table 41 Commercial Credit Cards: Number of Cards in Circulation 2015-2020 Table 42 Commercial Credit Cards Transactions 2015-2020 Table 43 Commercial Credit Cards in Circulation: % Growth 2015-2020 Table 44 Commercial Credit Cards Transactions: % Growth 2015-2020 Table 45 Personal Credit Cards: Number of Cards in Circulation 2015-2020 Table 46 Personal Credit Cards Transactions 2015-2020 Table 47 Personal Credit Cards in Circulation: % Growth 2015-2020 Table 48 Personal Credit Cards Transactions: % Growth 2015-2020 Table 49 Credit Cards: Number of Cards by Issuer 2015-2019 Table 50 Credit Cards: Number of Cards by Operator 2015-2019 Table 51 Credit Cards Payment Transaction Value by Issuer 2015-2019 Table 52 Credit Cards Payment Transaction Value by Operator 2015-2019 Table 53 Commercial Credit Cards: Number of Cards by Issuer 2015-2019 Table 54 Commercial Credit Cards: Number of Cards by Operator 2015-2019 Table 55 Commercial Credit Cards Payment Transaction Value by Issuer 2015-2019 Table 56 Commercial Credit Cards Payment Transaction Value by Operator 2015-2019 Table 57 Personal Credit Cards: Number of Cards by Issuer 2015-2019 Table 58 Personal Credit Cards: Number of Cards by Operator 2015-2019 Table 59 Personal Credit Cards Payment Transaction Value by Issuer 2015-2019 Table 60 Personal Credit Cards Payment Transaction Value by Operator 2015-2019 Table 61 Forecast Credit Cards: Number of Cards in Circulation 2020-2025 Table 62 Forecast Credit Cards Transactions 2020-2025 Table 63 Forecast Credit Cards in Circulation: % Growth 2020-2025 Table 64 Forecast Credit Cards Transactions: % Growth 2020-2025 Table 65 Forecast Commercial Credit Cards: Number of Cards in Circulation 2020-2025 Table 66 Forecast Commercial Credit Cards Transactions 2020-2025 Table 67 Forecast Commercial Credit Cards in Circulation: % Growth 2020-2025 Table 68 Forecast Commercial Credit Cards Transactions: % Growth 2020-2025 Table 69 Forecast Personal Credit Cards: Number of Cards in Circulation 2020-2025 Table 70 Forecast Personal Credit Cards Transactions 2020-2025 Table 71 Forecast Personal Credit Cards in Circulation: % Growth 2020-2025 Table 72 Forecast Personal Credit Cards Transactions: % Growth 2020-2025

Debit Cards in Malaysia - Category analysis

Debit Cards in Malaysia - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Further upturn in demand for debit cards during pandemic as consumers are encouraged to go cashless although price sensitivity reduces overall value of transactions
Work from home measures during pandemic significantly reduce value of transactions through commercial debit cards
Increasingly competitive landscape as local issuers attempt to attract consumers with innovative features

RECOVERY AND OPPORTUNITIES

Government launches short-term financial stimulus package likely to support further fall in unbanked population
Greater uptake of debit cards predicted for forecast period as consumers continue to move away from cash transactions
Online sales through debit cards or mobile wallets likely to continue to rise despite concerns over fraud

CATEGORY DATA

Table 73 Debit Cards: Number of Cards in Circulation 2015-2020 Table 74 Debit Cards Transactions 2015-2020 Table 75 Debit Cards in Circulation: % Growth 2015-2020 Table 76 Debit Cards Transactions: % Growth 2015-2020 Table 77 Debit Cards: Number of Cards by Issuer 2015-2019 Table 78 Debit Cards: Number of Cards by Operator 2015-2019 Table 79 Debit Cards Payment Transaction Value by Issuer 2015-2019 Table 80 Debit Cards Payment Transaction Value by Operator 2015-2019 Table 81 Forecast Debit Cards: Number of Cards in Circulation 2020-2025 Table 82 Forecast Debit Cards Transactions 2020-2025 Table 83 Forecast Debit Cards in Circulation: % Growth 2020-2025 Table 84 Forecast Debit Cards Transactions: % Growth 2020-2025

Pre-Paid Cards in Malaysia - Category analysis

Pre-Paid Cards in Malaysia - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Increasing demand for pre-paid cards in 2020 following emergence of COVID-19 and government push to make non-cash payments
Smaller category of closed loop pre-paid cards also performs well in 2020
Touch 'n Go consolidates position as dominant local issuer but BigPay continues to impress

RECOVERY AND OPPORTUNITIES

Positive performance predicted for pre-paid cards as Malaysia continues to move towards a cashless society, attracting the unbanked population
Issuers which offer greater flexibility likely to address increasing competition from e-wallets
Slower growth predicted for pre-paid cards in circulation as banks focus their attention on issuing debit cards to compete with e-wallets

CATEGORY DATA

Table 85 Pre-paid Cards: Number of Cards in Circulation 2015-2020 Table 86 Pre-paid Cards Transactions 2015-2020 Table 87 Pre-paid Cards in Circulation: % Growth 2015-2020 Table 88 Pre-paid Cards Transactions: % Growth 2015-2020 Table 89 Closed Loop Pre-paid Cards Transactions 2015-2020 Table 90 Closed Loop Pre-paid Cards Transactions: % Growth 2015-2020 Table 91 Open Loop Pre-paid Cards Transactions 2015-2020 Table 92 Open Loop Pre-paid Cards Transactions: % Growth 2015-2020 Table 93 Pre-paid Cards: Number of Cards by Issuer 2015-2019 Table 94 Pre-paid Cards: Number of Cards by Operator 2015-2019 Table 95 Pre-paid Cards Transaction Value by Issuer 2015-2019 Table 96 Pre-paid Cards Transaction Value by Operator 2015-2019 Table 97 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2015-2019 Table 98 Closed Loop Pre-paid Cards: Number of Cards by Operator 2015-2019 Table 99 Closed Loop Pre-paid Cards Transaction Value by Issuer 2015-2019 Table 100 Closed Loop Pre-paid Cards Transaction Value by Operator 2015-2019 Table 101 Open Loop Pre-paid Cards: Number of Cards by Issuer 2015-2019 Table 102 Open Loop Pre-paid Cards: Number of Cards by Operator 2015-2019 Table 103 Open Loop Pre-paid Cards Transaction Value by Issuer 2015-2019 Table 104 Open Loop Pre-paid Cards Transaction Value by Operator 2015-2019 Table 105 Forecast Pre-paid Cards: Number of Cards in Circulation 2020-2025 Table 106 Forecast Pre-paid Cards Transactions 2020-2025 Table 107 Forecast Pre-paid Cards in Circulation: % Growth 2020-2025 Table 108 Forecast Pre-paid Cards Transactions: % Growth 2020-2025 Table 109 Forecast Closed Loop Pre-paid Cards Transactions 2020-2025 Table 110 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2020-2025 Table 111 Forecast Open Loop Pre-paid Cards Transactions 2020-2025 Table 112 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2020-2025

Store Cards in Malaysia - Category analysis

Store Cards in Malaysia - Company Profile

2020 IMPACT

Financial Cards and Payments in Malaysia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer payments
COVID-19 country impact
Weak consumer sentiment in line with unemployment and decreasing disposable incomes prompts government to launch fiscal stimulus packages
Emergence of pandemic boosts digital payment methods
Touch ‘n Go remains overall issuer of financial cards but Malayan Banking strengthens lead of card payment transactions
What next for consumer payments?

MARKET INDICATORS

Table 113 Number of POS Terminals: Units 2015-2020 Table 114 Number of ATMs: Units 2015-2020 Table 115 Value Lost to Fraud 2015-2020 Table 116 Card Expenditure by Location 2020 Table 117 Financial Cards in Circulation by Type: % Number of Cards 2015-2020 Table 118 Domestic versus Foreign Spend 2020

MARKET DATA

Table 119 Financial Cards by Category: Number of Cards in Circulation 2015-2020 Table 120 Financial Cards by Category: Number of Accounts 2015-2020 Table 121 Financial Cards Transactions by Category: Value 2015-2020 Table 122 Financial Cards by Category: Number of Transactions 2015-2020 Table 123 Consumer Payments by Category: Value 2015-2020 Table 124 Consumer Payments by Category: Number of Transactions 2015-2020 Table 125 M-Commerce by Category: Value 2015-2020 Table 126 M-Commerce by Category: % Value Growth 2015-2020 Table 127 Financial Cards: Number of Cards by Issuer 2015-2019 Table 128 Financial Cards: Number of Cards by Operator 2015-2019 Table 129 Financial Cards: Card Payment Transactions Value by Operator 2015-2019 Table 130 Financial Cards: Card Payment Transactions Value by Issuer 2015-2019 Table 131 Forecast Financial Cards by Category: Number of Cards in Circulation 2020-2025 Table 132 Forecast Financial Cards by Category: Number of Accounts 2020-2025 Table 133 Forecast Financial Cards Transactions by Category: Value 2020-2025 Table 134 Forecast Financial Cards by Category: Number of Transactions 2020-2025 Table 135 Forecast Consumer Payments by Category: Value 2020-2025 Table 136 Forecast Consumer Payments by Category: Number of Transactions 2020-2025 Table 137 Forecast M-Commerce by Category: Value 2020-2025 Table 138 Forecast M-Commerce by Category: % Value Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

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This report originates from Passport, our Credit Card Transactions research and analysis database.

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