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Country Report

Credit Card Transactions in

Credit Cards in Austria

19 pages, Nov 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Concept of credit cards only just becoming established

Euromonitor International’s statistics on credit cards rely heavily on official data published by the European Central Bank (ECB) but must be looked at with care due to the fact that the concept of payment cards with a revolving line of credit is considered uncommon and even unknown to most Austrian consumers. When Austrians speak of credit cards (“Kreditkarten”), they are usually referring to charge cards.

Credit cards likely to surpass charge cards in all areas

In light of these developments, it is expected that the role of credit cards will increasingly grow over the forecast period in Austria at the expense of charge cards. Hence, current forecasts suggest that the number of credit cards in circulation will rise significantly over 2018-2023, accompanied by strong growth in transaction volume and value, while the number of charge cards in circulation is set to fall, along with a slight decline in transaction value.

Virtual credit cards not expected to play a major role in the foreseeable future

In late-2017, Erste Bank der oesterreichischen Sparkassen introduced s Kreditkarte Mobil, becoming the first bank in Austria to allow Mastercard credit and charge card holders to store a digital version of their card on their smartphone and make payments via NFC. As transactions up to EUR25 generally do not require consumers to enter a PIN, it is subject to the same restrictions as physical cards.

COMPETITIVE LANDSCAPE

Variety of credit cards has room to grow

Visa is expected to remain the leading operator in terms of number of credit cards in circulation over the forecast period, followed by Mastercard and DC Bank. Despite their presence in charge cards, American Express and JCB do not currently offer any credit cards in Austria but could enter the category over the forecast period.

Strategy of issuers to play a key role in the future of credit cards

In terms of issuing banks, Erste Bank der oesterreichischen Sparkassen had the highest number of credit cards in circulation at the end of the review period. It has recently become one of only a handful of banks promoting actual credit cards with revolving credit.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Credit Card Transactions industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Credit Card Transactions industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Credit Card Transactions in Austria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Credit Card Transactions in Austria?
What are the major operators and issuers in Austria?
What is the current state and expected evolution of consumer payment preference?
What payment instrument offers the highest growth potential?
What strategies and positioning have consumer finance companies utilized to win in the market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Euromonitor’s industry reports, including Credit Card Transactions in Austria, originate from our database within our Consumer Finance market share and market size database

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Charge Cards in Austria - Category analysis

Charge Cards in Austria - Company Profile

HEADLINES

PROSPECTS

Charge cards underrepresented in official statistics due to technical reasons

Banks’ focus on credit cards expected to hamper charge cards

Online shopping and travel will remain key areas of use

COMPETITIVE LANDSCAPE

Visa continues to make up ground on Mastercard

Issuers are increasingly promoting credit cards at the expense of charge cards

CATEGORY DATA

Table 1 Charge Cards: Number of Cards in Circulation 2013-2018
Table 2 Charge Cards Transactions 2013-2018
Table 3 Charge Cards in Circulation: % Growth 2013-2018
Table 4 Charge Cards Transactions: % Growth 2013-2018
Table 5 Commercial Charge Cards: Number of Cards in Circulation 2013-2018
Table 6 Commercial Charge Cards Transactions 2013-2018
Table 7 Commercial Charge Cards in Circulation: % Growth 2013-2018
Table 8 Commercial Charge Cards Transactions: % Growth 2013-2018
Table 9 Personal Charge Cards: Number of Cards in Circulation 2013-2018
Table 10 Personal Charge Cards Transactions 2013-2018
Table 11 Personal Charge Cards in Circulation: % Growth 2013-2018
Table 12 Personal Charge Cards Transactions: % Growth 2013-2018
Table 13 Charge Cards: Number of Cards by Issuer 2013-2017
Table 14 Charge Cards: Number of Cards by Operator 2013-2017
Table 15 Charge Cards Payment Transaction Value by Issuer 2013-2017
Table 16 Charge Cards Payment Transaction Value by Operator 2013-2017
Table 17 Commercial Charge Cards: Number of Cards by Issuer 2013-2017
Table 18 Commercial Charge Cards: Number of Cards by Operator 2013-2017
Table 19 Commercial Charge Cards Payment Transaction Value by Issuer 2013-2017
Table 20 Commercial Charge Cards Payment Transaction Value by Operator 2013-2017
Table 21 Personal Charge Cards: Number of Cards by Issuer 2013-2017
Table 22 Personal Charge Cards: Number of Cards by Operator 2013-2017
Table 23 Personal Charge Cards Transaction Value by Issuer 2013-2017
Table 24 Personal Charge Cards Transaction Value by Operator 2013-2017
Table 25 Forecast Charge Cards: Number of Cards in Circulation 2018-2023
Table 26 Forecast Charge Cards Transactions 2018-2023
Table 27 Forecast Charge Cards in Circulation: % Growth 2018-2023
Table 28 Forecast Charge Cards Transactions: % Growth 2018-2023
Table 29 Forecast Commercial Charge Cards: Number of Cards in Circulation 2018-2023
Table 30 Forecast Commercial Charge Cards Transactions 2018-2023
Table 31 Forecast Commercial Charge Cards in Circulation: % Growth 2018-2023
Table 32 Forecast Commercial Charge Cards Transactions: % Growth 2018-2023
Table 33 Forecast Personal Charge Cards: Number of Cards in Circulation 2018-2023
Table 34 Forecast Personal Charge Cards Transactions 2018-2023
Table 35 Forecast Personal Charge Cards in Circulation: % Growth 2018-2023
Table 36 Forecast Personal Charge Cards Transactions: % Growth 2018-2023

Credit Cards in Austria - Category analysis

Credit Cards in Austria - Company Profile

HEADLINES

PROSPECTS

Concept of credit cards only just becoming established

Credit cards likely to surpass charge cards in all areas

Virtual credit cards not expected to play a major role in the foreseeable future

COMPETITIVE LANDSCAPE

Variety of credit cards has room to grow

Strategy of issuers to play a key role in the future of credit cards

CATEGORY DATA

Table 37 Credit Cards: Number of Cards in Circulation 2013-2018
Table 38 Credit Cards Transactions 2013-2018
Table 39 Credit Cards in Circulation: % Growth 2013-2018
Table 40 Credit Cards Transactions: % Growth 2013-2018
Table 41 Personal Credit Cards: Number of Cards in Circulation 2013-2018
Table 42 Personal Credit Cards Transactions 2013-2018
Table 43 Personal Credit Cards in Circulation: % Growth 2013-2018
Table 44 Personal Credit Cards Transactions: % Growth 2013-2018
Table 45 Credit Cards: Number of Cards by Issuer 2013-2017
Table 46 Credit Cards: Number of Cards by Operator 2013-2017
Table 47 Credit Cards Payment Transaction Value by Issuer 2013-2017
Table 48 Credit Cards Payment Transaction Value by Operator 2013-2017
Table 49 Personal Credit Cards: Number of Cards by Issuer 2013-2017
Table 50 Personal Credit Cards: Number of Cards by Operator 2013-2017
Table 51 Personal Credit Cards Payment Transaction Value by Issuer 2013-2017
Table 52 Personal Credit Cards Payment Transaction Value by Operator 2013-2017
Table 53 Forecast Credit Cards: Number of Cards in Circulation 2018-2023
Table 54 Forecast Credit Cards Transactions 2018-2023
Table 55 Forecast Credit Cards in Circulation: % Growth 2018-2023
Table 56 Forecast Credit Cards Transactions: % Growth 2018-2023
Table 57 Forecast Personal Credit Cards: Number of Cards in Circulation 2018-2023
Table 58 Forecast Personal Credit Cards Transactions 2018-2023
Table 59 Forecast Personal Credit Cards in Circulation: % Growth 2018-2023
Table 60 Forecast Personal Credit Cards Transactions: % Growth 2018-2023

Debit Cards in Austria - Category analysis

Debit Cards in Austria - Company Profile

HEADLINES

PROSPECTS

Debit cards remain Austrians’ preferred payment card

Fees on ATM withdrawals are off the table

Mobile alternatives no threat to debit cards

COMPETITIVE LANDSCAPE

V Pay continues to gain share

Conservative consumers shape the issuer landscape

CATEGORY DATA

Table 61 Debit Cards: Number of Cards in Circulation 2013-2018
Table 62 Debit Cards Transactions 2013-2018
Table 63 Debit Cards in Circulation: % Growth 2013-2018
Table 64 Debit Cards Transactions: % Growth 2013-2018
Table 65 Debit Cards: Number of Cards by Issuer 2013-2017
Table 66 Debit Cards: Number of Cards by Operator 2013-2017
Table 67 Debit Cards Payment Transaction Value by Issuer 2013-2017
Table 68 Debit Cards Payment Transaction Value by Operator 2013-2017
Table 69 Forecast Debit Cards: Number of Cards in Circulation 2018-2023
Table 70 Forecast Debit Cards Transactions 2018-2023
Table 71 Forecast Debit Cards in Circulation: % Growth 2018-2023
Table 72 Forecast Debit Cards Transactions: % Growth 2018-2023

Pre-Paid Cards in Austria - Category analysis

Pre-Paid Cards in Austria - Company Profile

HEADLINES

PROSPECTS

Pre-paid cards dominated by gift cards

Open loop pre-paid cards limited by the increasing presence of pay-later cards

Online shopping and travel will remain key

COMPETITIVE LANDSCAPE

End of Quick e-money function impacts pre-paid cards

Mastercard benefits from a broad portfolio

Closed loop pre-paid cards remains highly fragmented

CATEGORY DATA

Table 73 Pre-paid Cards: Number of Cards in Circulation 2013-2018
Table 74 Pre-paid Cards Transactions 2013-2018
Table 75 Pre-paid Cards in Circulation: % Growth 2013-2018
Table 76 Pre-paid Cards Transactions: % Growth 2013-2018
Table 77 Closed Loop Pre-paid Cards Transactions 2013-2018
Table 78 Closed Loop Pre-paid Cards Transactions: % Growth 2013-2018
Table 79 Open Loop Pre-paid Cards Transactions 2013-2018
Table 80 Open Loop Pre-paid Cards Transactions: % Growth 2013-2018
Table 81 Pre-paid Cards: Number of Cards by Issuer 2013-2017
Table 82 Pre-paid Cards: Number of Cards by Operator 2013-2017
Table 83 Pre-paid Cards Transaction Value by Issuer 2013-2017
Table 84 Pre-paid Cards Transaction Value by Operator 2013-2017
Table 85 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2013-2017
Table 86 Closed Loop Pre-paid Cards: Number of Cards by Operator 2013-2017
Table 87 Closed Loop Pre-paid Cards Transaction Value by Issuer 2013-2017
Table 88 Closed Loop Pre-paid Cards Transaction Value by Operator 2013-2017
Table 89 Open Loop Pre-paid Cards: Number of Cards by Issuer 2013-2017
Table 90 Open Loop Pre-paid Cards: Number of Cards by Operator 2013-2017
Table 91 Open Loop Pre-paid Cards Transaction Value by Issuer 2013-2017
Table 92 Open Loop Pre-paid Cards Transaction Value by Operator 2013-2017
Table 93 Forecast Pre-paid Cards: Number of Cards in Circulation 2018-2023
Table 94 Forecast Pre-paid Cards Transactions 2018-2023
Table 95 Forecast Pre-paid Cards in Circulation: % Growth 2018-2023
Table 96 Forecast Pre-paid Cards Transactions: % Growth 2018-2023
Table 97 Forecast Closed Loop Pre-paid Cards Transactions 2018-2023
Table 98 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2018-2023
Table 99 Forecast Open Loop Pre-paid Cards Transactions 2018-2023
Table 100 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2018-2023

Store Cards in Austria - Category analysis

Store Cards in Austria - Company Profile

HEADLINES

PROSPECTS

Store cards lack any real growth potential

Is there simply no place for store cards in Austria?

COMPETITIVE LANDSCAPE

Ikea Family Paycard remains the major store card

Other store cards suffering from a lack of consumer attention

CATEGORY DATA

Table 101 Store Cards: Number of Cards in Circulation 2013-2018
Table 102 Store Cards Transactions 2013-2018
Table 103 Store Cards in Circulation: % Growth 2013-2018
Table 104 Store Cards Transactions: % Growth 2013-2018
Table 105 Store Cards: Number of Cards by Issuer 2013-2017
Table 106 Store Cards: Payment Transaction Value by Issuer 2013-2017
Table 107 Forecast Store Cards: Number of Cards in Circulation 2018-2023
Table 108 Forecast Store Cards Transactions 2018-2023
Table 109 Forecast Store Cards in Circulation: % Growth 2018-2023
Table 110 Forecast Store Cards Transactions: % Growth 2018-2023

Financial Cards and Payments in Austria - Industry Overview

EXECUTIVE SUMMARY

Cash remains extremely popular in Austria

Shift from charge to credit cards

Austrians remain reluctant to try out new innovations

V Pay debit cards reach their limit

New innovations not expected to seriously threaten growth in card payments

MARKET INDICATORS

Table 111 Number of POS Terminals: Units 2013-2018
Table 112 Number of ATMs: Units 2013-2018
Table 113 Value Lost to Fraud 2013-2018
Table 114 Card Expenditure by Location 2017
Table 115 Financial Cards in Circulation by Type: % Number of Cards 2013-2018
Table 116 Domestic versus Foreign Spend 2018

MARKET DATA

Table 117 Financial Cards by Category: Number of Cards in Circulation 2013-2018
Table 118 Financial Cards by Category: Number of Accounts 2013-2018
Table 119 Financial Cards by Category: Number of Accounts 2013-2018
Table 120 Financial Cards Transactions by Category: Value 2013-2018
Table 121 Financial Cards by Category: Number of Transactions 2013-2018
Table 122 Consumer Payments by Category: Value 2013-2018
Table 123 Consumer Payments by Category: Number of Transactions 2013-2018
Table 124 M-Commerce by Category: Value 2013-2018
Table 125 M-Commerce by Category: % Value Growth 2013-2018
Table 126 Financial Cards: Number of Cards by Issuer 2013-2017
Table 127 Financial Cards: Number of Cards by Operator 2013-2017
Table 128 Financial Cards: Card Payment Transactions Value by Operator 2013-2017
Table 129 Financial Cards: Card Payment Transactions Value by Issuer 2013-2017
Table 130 Forecast Financial Cards by Category: Number of Cards in Circulation 2018-2023
Table 131 Forecast Financial Cards by Category: Number of Accounts 2018-2023
Table 132 Forecast Financial Cards Transactions by Category: Value 2018-2023
Table 133 Forecast Financial Cards by Category: Number of Transactions 2018-2023
Table 134 Forecast Consumer Payments by Category: Value 2018-2023
Table 135 Forecast Consumer Payments by Category: Number of Transactions 2018-2023
Table 136 Forecast M-Commerce by Category: Value 2018-2023
Table 137 Forecast M-Commerce by Category: % Value Growth 2018-2023

Megatrends

Country Report

Credit Cards in Austria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Concept of credit cards only just becoming established

Credit cards likely to surpass charge cards in all areas

Virtual credit cards not expected to play a major role in the foreseeable future

COMPETITIVE LANDSCAPE

Variety of credit cards has room to grow

Strategy of issuers to play a key role in the future of credit cards

Overview

Why buy this report?

SAMPLES

Delivery Method

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Charge Cards in Austria - Category analysis

Charge Cards in Austria - Company Profile

HEADLINES

PROSPECTS

Charge cards underrepresented in official statistics due to technical reasons

Banks’ focus on credit cards expected to hamper charge cards

Online shopping and travel will remain key areas of use

COMPETITIVE LANDSCAPE

Visa continues to make up ground on Mastercard

Issuers are increasingly promoting credit cards at the expense of charge cards

CATEGORY DATA

Credit Cards in Austria - Category analysis

Credit Cards in Austria - Company Profile

HEADLINES

PROSPECTS

Concept of credit cards only just becoming established

Credit cards likely to surpass charge cards in all areas

Virtual credit cards not expected to play a major role in the foreseeable future

COMPETITIVE LANDSCAPE

Variety of credit cards has room to grow

Strategy of issuers to play a key role in the future of credit cards

CATEGORY DATA

Debit Cards in Austria - Category analysis

Debit Cards in Austria - Company Profile

HEADLINES

PROSPECTS

Debit cards remain Austrians’ preferred payment card

Fees on ATM withdrawals are off the table

Mobile alternatives no threat to debit cards

COMPETITIVE LANDSCAPE

V Pay continues to gain share

Conservative consumers shape the issuer landscape

CATEGORY DATA

Pre-Paid Cards in Austria - Category analysis

Pre-Paid Cards in Austria - Company Profile

HEADLINES

PROSPECTS

Pre-paid cards dominated by gift cards

Open loop pre-paid cards limited by the increasing presence of pay-later cards

Online shopping and travel will remain key

COMPETITIVE LANDSCAPE

End of Quick e-money function impacts pre-paid cards

Mastercard benefits from a broad portfolio

Closed loop pre-paid cards remains highly fragmented

CATEGORY DATA

Store Cards in Austria - Category analysis

Store Cards in Austria - Company Profile

HEADLINES

PROSPECTS

Store cards lack any real growth potential

Is there simply no place for store cards in Austria?

COMPETITIVE LANDSCAPE

Ikea Family Paycard remains the major store card

Other store cards suffering from a lack of consumer attention

CATEGORY DATA

Financial Cards and Payments in Austria - Industry Overview

EXECUTIVE SUMMARY

Cash remains extremely popular in Austria

Shift from charge to credit cards