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Country Report

Credit Card Transactions in

Credit Cards in the United Arab Emirates

Nov 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Rewards continue to drive credit card growth

During 2018, personal credit cards continued to register steady growth in both volume and transaction value. With reward platforms becoming increasingly competitive, banks are offering innovative products and working more closely with merchant partners.

Lifestyle privileges and cashback features further drive credit card growth

In addition to reward schemes, banks are offering cardholders various lifestyle privileges like discounts on movie tickets (for example, the popular buy-1-get-1-free tickets at VOX cinemas), discounts at golf courses across the United Arab Emirates, including complimentary rounds of golf, free valet parking, roadside assistance and airport lounge access. Given these trends, cashback is becoming the most attractive feature for cardholders and the choice to redeem credit points as cash is featured in the latest launches during the year.

E-commerce and digitisation drive credit card spend

With one of the highest internet and mobile penetration rates, consumers in the United Arab Emirates are becoming tech-savvy and have high adaptability to new technology. Additionally, consumers are also confident in sharing information online and using online payment platforms with high levels of trust.

COMPETITIVE LANDSCAPE

Visa and Mastercard ahead in developing payment capabilities

Visa continues to lead in financial cards overall, including credit cards, due to its continued strengthening of relationships with the leading local banks in the United Arab Emirates. Visa has increased its focus on developing mobile financial services, and a great number of these services include developing payment capabilities for local issuers as well as merchants.

Banks adopting digital wallets gain competitive advantage

Mashreq Bank launched Samsung Pay in the country in mid-2017; ENBD, ADCB, Emirates Islamic Bank, HSBC, First Abu Dhabi Bank, Sharjah Islamic Bank, Standard Chartered UAE and RAK Bank subsequently launched the Samsung Pay method as well. Apple announced that six banks would be able to provide their customers with Apple Pay, which included ENBD, Emirates Islamic Bank, Mashreq Bank, Standard Chartered Bank, HSBC and RAK Bank.

Consolidation in the banking industry likely to impact volume and value shares

During 2018, the banking industry continued to see greater consolidation after National Bank of Abu Dhabi merged with First Gulf Bank in late 2017, to emerge as First Abu Dhabi Bank, which saw the bank emerge as the leader in credit cards, due to the stronger share presence of National Bank of Abu Dhabi in both commercial credit cards and personal credit cards. Later in 2018, Abu Dhabi Commercial Bank merged with Union National Bank.

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Overview

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Charge Cards in the United Arab Emirates - Category analysis

Charge Cards in the United Arab Emirates - Company Profile

HEADLINES

PROSPECTS

Both commercial and personal charge cards continue to face challenges

Personal charge cards face host of challenges, exacerbated by implementation of the VAT

Charge cards set to see further decline over the forecast period

COMPETITIVE LANDSCAPE

American Express continues to be the prominent issuer, although it looks for product development

Locals, rather than expats, represent most potential for American Express

Sharia-compliant charge cards offer interest-free transactions

CATEGORY DATA

Table 1 Charge Cards: Number of Cards in Circulation 2013-2018
Table 2 Charge Cards Transactions 2013-2018
Table 3 Charge Cards in Circulation: % Growth 2013-2018
Table 4 Charge Cards Transactions: % Growth 2013-2018
Table 5 Commercial Charge Cards: Number of Cards in Circulation 2013-2018
Table 6 Commercial Charge Cards Transactions 2013-2018
Table 7 Commercial Charge Cards in Circulation: % Growth 2013-2018
Table 8 Commercial Charge Cards Transactions: % Growth 2013-2018
Table 9 Personal Charge Cards: Number of Cards in Circulation 2013-2018
Table 10 Personal Charge Cards Transactions 2013-2018
Table 11 Personal Charge Cards in Circulation: % Growth 2013-2018
Table 12 Personal Charge Cards Transactions: % Growth 2013-2018
Table 13 Charge Cards: Number of Cards by Issuer 2013-2017
Table 14 Charge Cards: Number of Cards by Operator 2013-2017
Table 15 Charge Cards Payment Transaction Value by Issuer 2013-2017
Table 16 Charge Cards Payment Transaction Value by Operator 2013-2017
Table 17 Commercial Charge Cards: Number of Cards by Issuer 2013-2017
Table 18 Commercial Charge Cards: Number of Cards by Operator 2013-2017
Table 19 Commercial Charge Cards Payment Transaction Value by Issuer 2013-2017
Table 20 Commercial Charge Cards Payment Transaction Value by Operator 2013-2017
Table 21 Personal Charge Cards: Number of Cards by Issuer 2013-2017
Table 22 Personal Charge Cards: Number of Cards by Operator 2013-2017
Table 23 Personal Charge Cards Transaction Value by Issuer 2013-2017
Table 24 Personal Charge Cards Transaction Value by Operator 2013-2017
Table 25 Forecast Charge Cards: Number of Cards in Circulation 2018-2023
Table 26 Forecast Charge Cards Transactions 2018-2023
Table 27 Forecast Charge Cards in Circulation: % Growth 2018-2023
Table 28 Forecast Charge Cards Transactions: % Growth 2018-2023
Table 29 Forecast Commercial Charge Cards: Number of Cards in Circulation 2018-2023
Table 30 Forecast Commercial Charge Cards Transactions 2018-2023
Table 31 Forecast Commercial Charge Cards in Circulation: % Growth 2018-2023
Table 32 Forecast Commercial Charge Cards Transactions: % Growth 2018-2023
Table 33 Forecast Personal Charge Cards: Number of Cards in Circulation 2018-2023
Table 34 Forecast Personal Charge Cards Transactions 2018-2023
Table 35 Forecast Personal Charge Cards in Circulation: % Growth 2018-2023
Table 36 Forecast Personal Charge Cards Transactions: % Growth 2018-2023

Credit Cards in the United Arab Emirates - Category analysis

Credit Cards in the United Arab Emirates - Company Profile

HEADLINES

PROSPECTS

Rewards continue to drive credit card growth

Lifestyle privileges and cashback features further drive credit card growth

E-commerce and digitisation drive credit card spend

COMPETITIVE LANDSCAPE

Visa and Mastercard ahead in developing payment capabilities

Banks adopting digital wallets gain competitive advantage

Consolidation in the banking industry likely to impact volume and value shares

CATEGORY DATA

Table 37 Credit Cards: Number of Cards in Circulation 2013-2018
Table 38 Credit Cards Transactions 2013-2018
Table 39 Credit Cards in Circulation: % Growth 2013-2018
Table 40 Credit Cards Transactions: % Growth 2013-2018
Table 41 Commercial Credit Cards: Number of Cards in Circulation 2013-2018
Table 42 Commercial Credit Cards Transactions 2013-2018
Table 43 Commercial Credit Cards in Circulation: % Growth 2013-2018
Table 44 Commercial Credit Cards Transactions: % Growth 2013-2018
Table 45 Personal Credit Cards: Number of Cards in Circulation 2013-2018
Table 46 Personal Credit Cards Transactions 2013-2018
Table 47 Personal Credit Cards in Circulation: % Growth 2013-2018
Table 48 Personal Credit Cards Transactions: % Growth 2013-2018
Table 49 Credit Cards: Number of Cards by Issuer 2013-2017
Table 50 Credit Cards: Number of Cards by Operator 2013-2017
Table 51 Credit Cards Payment Transaction Value by Issuer 2013-2017
Table 52 Credit Cards Payment Transaction Value by Operator 2013-2017
Table 53 Commercial Credit Cards: Number of Cards by Issuer 2013-2017
Table 54 Commercial Credit Cards: Number of Cards by Operator 2013-2017
Table 55 Commercial Credit Cards Payment Transaction Value by Issuer 2013-2017
Table 56 Commercial Credit Cards Payment Transaction Value by Operator 2013-2017
Table 57 Personal Credit Cards: Number of Cards by Issuer 2013-2017
Table 58 Personal Credit Cards: Number of Cards by Operator 2013-2017
Table 59 Personal Credit Cards Payment Transaction Value by Issuer 2013-2017
Table 60 Personal Credit Cards Payment Transaction Value by Operator 2013-2017
Table 61 Forecast Credit Cards: Number of Cards in Circulation 2018-2023
Table 62 Forecast Credit Cards Transactions 2018-2023
Table 63 Forecast Credit Cards in Circulation: % Growth 2018-2023
Table 64 Forecast Credit Cards Transactions: % Growth 2018-2023
Table 65 Forecast Commercial Credit Cards: Number of Cards in Circulation 2018-2023
Table 66 Forecast Commercial Credit Cards Transactions 2018-2023
Table 67 Forecast Commercial Credit Cards in Circulation: % Growth 2018-2023
Table 68 Forecast Commercial Credit Cards Transactions: % Growth 2018-2023
Table 69 Forecast Personal Credit Cards: Number of Cards in Circulation 2018-2023
Table 70 Forecast Personal Credit Cards Transactions 2018-2023
Table 71 Forecast Personal Credit Cards in Circulation: % Growth 2018-2023
Table 72 Forecast Personal Credit Cards Transactions: % Growth 2018-2023

Debit Cards in the United Arab Emirates - Category analysis

Debit Cards in the United Arab Emirates - Company Profile

HEADLINES

PROSPECTS

Continued influx of expats and supplementary debit cards support debit card growth

Slower spending climate and popularity of reward-based credit cards impact value growth

Digitisation to redefine debit segments

COMPETITIVE LANDSCAPE

Visa continues to be the leading debit card operator in the country

ENBD and Mashreq Bank attract millennial and Generation Z customers with digital banking

Consolidation in the banking industry strengthens leading players

CATEGORY DATA

Table 73 Debit Cards: Number of Cards in Circulation 2013-2018
Table 74 Debit Cards Transactions 2013-2018
Table 75 Debit Cards in Circulation: % Growth 2013-2018
Table 76 Debit Cards Transactions: % Growth 2013-2018
Table 77 Debit Cards: Number of Cards by Issuer 2013-2017
Table 78 Debit Cards: Number of Cards by Operator 2013-2017
Table 79 Debit Cards Payment Transaction Value by Issuer 2013-2017
Table 80 Debit Cards Payment Transaction Value by Operator 2013-2017
Table 81 Forecast Debit Cards: Number of Cards in Circulation 2018-2023
Table 82 Forecast Debit Cards Transactions 2018-2023
Table 83 Forecast Debit Cards in Circulation: % Growth 2018-2023
Table 84 Forecast Debit Cards Transactions: % Growth 2018-2023

Pre-Paid Cards in the United Arab Emirates - Category analysis

Pre-Paid Cards in the United Arab Emirates - Company Profile

HEADLINES

PROSPECTS

Prepaid cards become an avenue to target specific consumer segments for the banks and offer personalisation

Travel and retail offer attractive avenues of new product development

Government wallets to facilitate growth of closed-loop prepaid cards

COMPETITIVE LANDSCAPE

Bigger players in payroll management lead in prepaid cards

Currency exchange houses well positioned in travel prepaid cards

CATEGORY DATA

Table 85 Pre-paid Cards: Number of Cards in Circulation 2013-2018
Table 86 Pre-paid Cards Transactions 2013-2018
Table 87 Pre-paid Cards in Circulation: % Growth 2013-2018
Table 88 Pre-paid Cards Transactions: % Growth 2013-2018
Table 89 Closed Loop Pre-paid Cards Transactions 2013-2018
Table 90 Closed Loop Pre-paid Cards Transactions: % Growth 2013-2018
Table 91 Open Loop Pre-paid Cards Transactions 2013-2018
Table 92 Open Loop Pre-paid Cards Transactions: % Growth 2013-2018
Table 93 Pre-paid Cards: Number of Cards by Issuer 2013-2017
Table 94 Pre-paid Cards: Number of Cards by Operator 2013-2017
Table 95 Pre-paid Cards Transaction Value by Issuer 2013-2017
Table 96 Pre-paid Cards Transaction Value by Operator 2013-2017
Table 97 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2013-2017
Table 98 Closed Loop Pre-paid Cards: Number of Cards by Operator 2013-2017
Table 99 Closed Loop Pre-paid Cards Transaction Value by Issuer 2013-2017
Table 100 Closed Loop Pre-paid Cards Transaction Value by Operator 2013-2017
Table 101 Open Loop Pre-paid Cards: Number of Cards by Issuer 2013-2017
Table 102 Open Loop Pre-paid Cards: Number of Cards by Operator 2013-2017
Table 103 Open Loop Pre-paid Cards Transaction Value by Issuer 2013-2017
Table 104 Open Loop Pre-paid Cards Transaction Value by Operator 2013-2017
Table 105 Forecast Pre-paid Cards: Number of Cards in Circulation 2018-2023
Table 106 Forecast Pre-paid Cards Transactions 2018-2023
Table 107 Forecast Pre-paid Cards in Circulation: % Growth 2018-2023
Table 108 Forecast Pre-paid Cards Transactions: % Growth 2018-2023
Table 109 Forecast Closed Loop Pre-paid Cards Transactions 2018-2023
Table 110 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2018-2023
Table 111 Forecast Open Loop Pre-paid Cards Transactions 2018-2023
Table 112 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2018-2023

Store Cards in the United Arab Emirates - Category analysis

Store Cards in the United Arab Emirates - Company Profile

PROSPECTS

Financial Cards and Payments in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

Reward platforms and development of digital landscape strengthen card payments

Wider economic factors and market competition impact branch banking

Banks explore merchant relationships to drive digital spend

Consolidation to impact market shares

Digital payments to evolve at a steady pace

MARKET INDICATORS

Table 113 Number of POS Terminals: Units 2013-2018
Table 114 Number of ATMs: Units 2013-2018
Table 115 Value Lost to Fraud 2013-2018
Table 116 Card Expenditure by Location 2017
Table 117 Financial Cards in Circulation by Type: % Number of Cards 2013-2018
Table 118 Domestic versus Foreign Spend 2018

MARKET DATA

Table 119 Financial Cards by Category: Number of Cards in Circulation 2013-2018
Table 120 Financial Cards by Category: Number of Accounts 2013-2018
Table 121 Financial Cards Transactions by Category: Value 2013-2018
Table 122 Financial Cards by Category: Number of Transactions 2013-2018
Table 123 Consumer Payments by Category: Value 2013-2018
Table 124 Consumer Payments by Category: Number of Transactions 2013-2018
Table 125 M-Commerce by Category: Value 2013-2018
Table 126 M-Commerce by Category: % Value Growth 2013-2018
Table 127 Financial Cards: Number of Cards by Issuer 2013-2017
Table 128 Financial Cards: Number of Cards by Operator 2013-2017
Table 129 Financial Cards: Card Payment Transactions Value by Operator 2013-2017
Table 130 Financial Cards: Card Payment Transactions Value by Issuer 2013-2017
Table 131 Forecast Financial Cards by Category: Number of Cards in Circulation 2018-2023
Table 132 Forecast Financial Cards by Category: Number of Accounts 2018-2023
Table 133 Forecast Financial Cards Transactions by Category: Value 2018-2023
Table 134 Forecast Financial Cards by Category: Number of Transactions 2018-2023
Table 135 Forecast Consumer Payments by Category: Value 2018-2023
Table 136 Forecast Consumer Payments by Category: Number of Transactions 2018-2023
Table 137 Forecast M-Commerce by Category: Value 2018-2023
Table 138 Forecast M-Commerce by Category: % Value Growth 2018-2023

Megatrends

Country Report

Credit Cards in the United Arab Emirates

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Rewards continue to drive credit card growth

Lifestyle privileges and cashback features further drive credit card growth

E-commerce and digitisation drive credit card spend

COMPETITIVE LANDSCAPE

Visa and Mastercard ahead in developing payment capabilities

Banks adopting digital wallets gain competitive advantage

Consolidation in the banking industry likely to impact volume and value shares

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Charge Cards in the United Arab Emirates - Category analysis

Charge Cards in the United Arab Emirates - Company Profile

HEADLINES

PROSPECTS

Both commercial and personal charge cards continue to face challenges

Personal charge cards face host of challenges, exacerbated by implementation of the VAT

Charge cards set to see further decline over the forecast period

COMPETITIVE LANDSCAPE

American Express continues to be the prominent issuer, although it looks for product development

Locals, rather than expats, represent most potential for American Express

Sharia-compliant charge cards offer interest-free transactions

CATEGORY DATA

Credit Cards in the United Arab Emirates - Category analysis

Credit Cards in the United Arab Emirates - Company Profile

HEADLINES

PROSPECTS

Rewards continue to drive credit card growth

Lifestyle privileges and cashback features further drive credit card growth

E-commerce and digitisation drive credit card spend

COMPETITIVE LANDSCAPE

Visa and Mastercard ahead in developing payment capabilities

Banks adopting digital wallets gain competitive advantage

Consolidation in the banking industry likely to impact volume and value shares

CATEGORY DATA

Debit Cards in the United Arab Emirates - Category analysis

Debit Cards in the United Arab Emirates - Company Profile

HEADLINES

PROSPECTS

Continued influx of expats and supplementary debit cards support debit card growth

Slower spending climate and popularity of reward-based credit cards impact value growth

Digitisation to redefine debit segments

COMPETITIVE LANDSCAPE

Visa continues to be the leading debit card operator in the country

ENBD and Mashreq Bank attract millennial and Generation Z customers with digital banking

Consolidation in the banking industry strengthens leading players

CATEGORY DATA

Pre-Paid Cards in the United Arab Emirates - Category analysis

Pre-Paid Cards in the United Arab Emirates - Company Profile

HEADLINES

PROSPECTS

Prepaid cards become an avenue to target specific consumer segments for the banks and offer personalisation

Travel and retail offer attractive avenues of new product development

Government wallets to facilitate growth of closed-loop prepaid cards

COMPETITIVE LANDSCAPE

Bigger players in payroll management lead in prepaid cards

Currency exchange houses well positioned in travel prepaid cards

CATEGORY DATA

Store Cards in the United Arab Emirates - Category analysis

Store Cards in the United Arab Emirates - Company Profile

PROSPECTS

Financial Cards and Payments in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

Reward platforms and development of digital landscape strengthen card payments

Wider economic factors and market competition impact branch banking

Banks explore merchant relationships to drive digital spend

Consolidation to impact market shares

Digital payments to evolve at a steady pace

MARKET INDICATORS

MARKET DATA

SOURCES

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