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Credit Cards in Thailand

December 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Credit Card Transactions industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Credit Card Transactions industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Credit Card Transactions in Thailand report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Credit Card Transactions in Thailand?
  • What are the major trends key to understanding Credit Card Transactions in Thailand?
  • How has COVID-19, recession and macroeconomic volatility impacted the market?
  • How long will the market take to recover? What are the opportunities now?
  • How will political context and shifting cultural values shape future growth?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Charge Cards in Thailand - Category analysis

Charge Cards in Thailand - Company Profile

KEY DATA FINDINGS

Little change for charge cards niche thanks to affluent consumer base
American Express launches promotions to emphasise premium image
American Express expands audience by tapping into rising demand for foodservice delivery and discounting annual fees
COVID-19-recovery to lead to purchases of big-ticket items via charge cards
Charge card transactions expected to remain under some pressure, leading to focus on travel and tourism benefits
Improved accessibility and usage thanks to collaboration with Bangkok Bank
Table 1 Charge Cards: Number of Cards in Circulation 2017-2022
Table 2 Charge Cards Transactions 2017-2022
Table 3 Charge Cards in Circulation: % Growth 2017-2022
Table 4 Charge Cards Transactions: % Growth 2017-2022
Table 5 Commercial Charge Cards: Number of Cards in Circulation 2017-2022
Table 6 Commercial Charge Cards Transactions 2017-2022
Table 7 Commercial Charge Cards in Circulation: % Growth 2017-2022
Table 8 Commercial Charge Cards Transactions: % Growth 2017-2022
Table 9 Personal Charge Cards: Number of Cards in Circulation 2017-2022
Table 10 Personal Charge Cards Transactions 2017-2022
Table 11 Personal Charge Cards in Circulation: % Growth 2017-2022
Table 12 Personal Charge Cards Transactions: % Growth 2017-2022
Table 13 Charge Cards: Number of Cards by Issuer 2017-2021
Table 14 Charge Cards: Number of Cards by Operator 2017-2021
Table 15 Charge Cards Payment Transaction Value by Issuer 2017-2021
Table 16 Charge Cards Payment Transaction Value by Operator 2017-2021
Table 17 Commercial Charge Cards: Number of Cards by Issuer 2017-2021
Table 18 Commercial Charge Cards: Number of Cards by Operator 2017-2021
Table 19 Commercial Charge Cards Payment Transaction Value by Issuer 2017-2021
Table 20 Commercial Charge Cards Payment Transaction Value by Operator 2017-2021
Table 21 Personal Charge Cards: Number of Cards by Issuer 2017-2021
Table 22 Personal Charge Cards: Number of Cards by Operator 2017-2021
Table 23 Personal Charge Cards Transaction Value by Issuer 2017-2021
Table 24 Personal Charge Cards Transaction Value by Operator 2017-2021
Table 25 Forecast Charge Cards: Number of Cards in Circulation 2022-2027
Table 26 Forecast Charge Cards Transactions 2022-2027
Table 27 Forecast Charge Cards in Circulation: % Growth 2022-2027
Table 28 Forecast Charge Cards Transactions: % Growth 2022-2027
Table 29 Forecast Commercial Charge Cards: Number of Cards in Circulation 2022-2027
Table 30 Forecast Commercial Charge Cards Transactions 2022-2027
Table 31 Forecast Commercial Charge Cards in Circulation: % Growth 2022-2027
Table 32 Forecast Commercial Charge Cards Transactions: % Growth 2022-2027
Table 33 Forecast Personal Charge Cards: Number of Cards in Circulation 2022-2027
Table 34 Forecast Personal Charge Cards Transactions 2022-2027
Table 35 Forecast Personal Charge Cards in Circulation: % Growth 2022-2027
Table 36 Forecast Personal Charge Cards Transactions: % Growth 2022-2027

Credit Cards in Thailand - Category analysis

Credit Cards in Thailand - Company Profile

KEY DATA FINDINGS

Transaction values start to recover as Thailand emerges from COVID-19 measures
Despite less stringent regulations and more relaxed lending criteria, banks reject a high rate of credit card applications fearing NPLs
Competitors launch promotional campaigns and partner with retail players to offer customers more benefits
Promotions likely to be used to urge consumers to use credit cards more often
Lifting of COVID-19 restrictions and shift towards cashless society will bolster credit card usage
No shift from increment repayments to revolving credit expected in issuer communication strategies
Table 37 Credit Cards: Number of Cards in Circulation 2017-2022
Table 38 Credit Cards Transactions 2017-2022
Table 39 Credit Cards in Circulation: % Growth 2017-2022
Table 40 Credit Cards Transactions: % Growth 2017-2022
Table 41 Commercial Credit Cards: Number of Cards in Circulation 2017-2022
Table 42 Commercial Credit Cards Transactions 2017-2022
Table 43 Commercial Credit Cards in Circulation: % Growth 2017-2022
Table 44 Commercial Credit Cards Transactions: % Growth 2017-2022
Table 45 Personal Credit Cards: Number of Cards in Circulation 2017-2022
Table 46 Personal Credit Cards Transactions 2017-2022
Table 47 Personal Credit Cards in Circulation: % Growth 2017-2022
Table 48 Personal Credit Cards Transactions: % Growth 2017-2022
Table 49 Credit Cards: Number of Cards by Issuer 2017-2021
Table 50 Credit Cards: Number of Cards by Operator 2017-2021
Table 51 Credit Cards Payment Transaction Value by Issuer 2017-2021
Table 52 Credit Cards Payment Transaction Value by Operator 2017-2021
Table 53 Commercial Credit Cards: Number of Cards by Issuer 2017-2021
Table 54 Commercial Credit Cards: Number of Cards by Operator 2017-2021
Table 55 Commercial Credit Cards Payment Transaction Value by Issuer 2017-2021
Table 56 Commercial Credit Cards Payment Transaction Value by Operator 2017-2021
Table 57 Personal Credit Cards: Number of Cards by Issuer 2017-2021
Table 58 Personal Credit Cards: Number of Cards by Operator 2017-2021
Table 59 Personal Credit Cards Payment Transaction Value by Issuer 2017-2021
Table 60 Personal Credit Cards Payment Transaction Value by Operator 2017-2021
Table 61 Forecast Credit Cards: Number of Cards in Circulation 2022-2027
Table 62 Forecast Credit Cards Transactions 2022-2027
Table 63 Forecast Credit Cards in Circulation: % Growth 2022-2027
Table 64 Forecast Credit Cards Transactions: % Growth 2022-2027
Table 65 Forecast Commercial Credit Cards: Number of Cards in Circulation 2022-2027
Table 66 Forecast Commercial Credit Cards Transactions 2022-2027
Table 67 Forecast Commercial Credit Cards in Circulation: % Growth 2022-2027
Table 68 Forecast Commercial Credit Cards Transactions: % Growth 2022-2027
Table 69 Forecast Personal Credit Cards: Number of Cards in Circulation 2022-2027
Table 70 Forecast Personal Credit Cards Transactions 2022-2027
Table 71 Forecast Personal Credit Cards in Circulation: % Growth 2022-2027
Table 72 Forecast Personal Credit Cards Transactions: % Growth 2022-2027

Debit Cards in Thailand - Category analysis

Debit Cards in Thailand - Company Profile

KEY DATA FINDINGS

Relaxation of COVID-19 measures increases debit card usage and transaction value
Key players turn to strong marketing campaigns and e-commerce to bolster demand
Transition into cashless society as younger consumers become more of a focus for debit card issuers
Debit cards transaction volumes to increase thanks to attraction of non-cash payment methods and government encouragement
Impending recovery of international travel industry is set to bolster growth
Shift towards e-commerce and remote digital payments set to continue
Table 73 Debit Cards: Number of Cards in Circulation 2017-2022
Table 74 Debit Cards Transactions 2017-2022
Table 75 Debit Cards in Circulation: % Growth 2017-2022
Table 76 Debit Cards Transactions: % Growth 2017-2022
Table 77 Debit Cards: Number of Cards by Issuer 2017-2021
Table 78 Debit Cards: Number of Cards by Operator 2017-2021
Table 79 Debit Cards Payment Transaction Value by Issuer 2017-2021
Table 80 Debit Cards Payment Transaction Value by Operator 2017-2021
Table 81 Forecast Debit Cards: Number of Cards in Circulation 2022-2027
Table 82 Forecast Debit Cards Transactions 2022-2027
Table 83 Forecast Debit Cards in Circulation: % Growth 2022-2027
Table 84 Forecast Debit Cards Transactions: % Growth 2022-2027

Pre-Paid Cards in Thailand - Category analysis

Pre-Paid Cards in Thailand - Company Profile

KEY DATA FINDINGS

Lifting of lockdown measures significantly boosts pre-paid cards usage
Transference of pre-paid cards to e-wallets supports category use
Limited demand amongst Thai consumers hits open loop pre-paid cards
Total reopening of society after COVID-19 will boost demand for pre-paid cards
Increased online accessibility boosts convenience to benefit category usage
Increasing number of non-cash stores in consumer foodservice industry presents growth opportunities
Table 85 Pre-paid Cards: Number of Cards in Circulation 2017-2022
Table 86 Pre-paid Cards Transactions 2017-2022
Table 87 Pre-paid Cards in Circulation: % Growth 2017-2022
Table 88 Pre-paid Cards Transactions: % Growth 2017-2022
Table 89 Closed Loop Pre-paid Cards Transactions 2017-2022
Table 90 Closed Loop Pre-paid Cards Transactions: % Growth 2017-2022
Table 91 Open Loop Pre-paid Cards Transactions 2017-2022
Table 92 Open Loop Pre-paid Cards Transactions: % Growth 2017-2022
Table 93 Pre-paid Cards: Number of Cards by Issuer 2017-2021
Table 94 Pre-paid Cards: Number of Cards by Operator 2017-2021
Table 95 Pre-paid Cards Transaction Value by Issuer 2017-2021
Table 96 Pre-paid Cards Transaction Value by Operator 2017-2021
Table 97 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2017-2021
Table 98 Closed Loop Pre-paid Cards: Number of Cards by Operator 2017-2021
Table 99 Closed Loop Pre-paid Cards Transaction Value by Issuer 2017-2021
Table 100 Closed Loop Pre-paid Cards Transaction Value by Operator 2017-2021
Table 101 Open Loop Pre-paid Cards: Number of Cards by Issuer 2017-2021
Table 102 Open Loop Pre-paid Cards: Number of Cards by Operator 2017-2021
Table 103 Open Loop Pre-paid Cards Transaction Value by Issuer 2017-2021
Table 104 Open Loop Pre-paid Cards Transaction Value by Operator 2017-2021
Table 105 Forecast Pre-paid Cards: Number of Cards in Circulation 2022-2027
Table 106 Forecast Pre-paid Cards Transactions 2022-2027
Table 107 Forecast Pre-paid Cards in Circulation: % Growth 2022-2027
Table 108 Forecast Pre-paid Cards Transactions: % Growth 2022-2027
Table 109 Forecast Closed Loop Pre-paid Cards Transactions 2022-2027
Table 110 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2022-2027
Table 111 Forecast Open Loop Pre-paid Cards Transactions 2022-2027
Table 112 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2022-2027

Store Cards in Thailand - Category analysis

Store Cards in Thailand - Company Profile

KEY DATA FINDINGS

Store card benefits strengthen performance with issuers launching more offers
Launch of UChoose app offers convenience, facilitating the use of store cards
Revised regulations on pay-later cards eases burden on store card borrowers
Store cards expected to see little growth as retailers prefer other types of cards
Technological innovation set to encourage consumers to use store cards more often
A wider range of bonuses and discounts set to attract consumers to store cards
Table 113 Store Cards: Number of Cards in Circulation 2017-2022
Table 114 Store Cards Transactions 2017-2022
Table 115 Store Cards in Circulation: % Growth 2017-2022
Table 116 Store Cards Transactions: % Growth 2017-2022
Table 117 Store Cards: Number of Cards by Issuer 2017-2021
Table 118 Store Cards: Payment Transaction Value by Issuer 2017-2021
Table 119 Forecast Store Cards: Number of Cards in Circulation 2022-2027
Table 120 Forecast Store Cards Transactions 2022-2027
Table 121 Forecast Store Cards in Circulation: % Growth 2022-2027
Table 122 Forecast Store Cards Transactions: % Growth 2022-2027

Financial Cards and Payments in Thailand - Industry Overview

Financial cards and payments in 2022: The big picture
2022 key trends
Attractive promotions used by issuers to attract consumers and tap into high demand
Shift towards e-commerce to spur growth across the financial cards industry
What next for financial cards and payments?
Table 123 Number of POS Terminals: Units 2017-2022
Table 124 Number of ATMs: Units 2017-2022
Table 125 Value Lost to Fraud 2017-2022
Table 126 Card Expenditure by Location 2022
Table 127 Financial Cards in Circulation by Type: % Number of Cards 2017-2022
Table 128 Domestic versus Foreign Spend 2022
Table 129 Financial Cards by Category: Number of Cards in Circulation 2017-2022
Table 130 Financial Cards by Category: Number of Accounts 2017-2022
Table 131 Financial Cards Transactions by Category: Value 2017-2022
Table 132 Financial Cards by Category: Number of Transactions 2017-2022
Table 133 Commerical Payments by Category: Value 2017-2022
Table 134 Commercial Payments by Category: Number of Transactions 2017-2022
Table 135 Personal Payments by Category: Value 2017-2022
Table 136 Personal Payments by Category: Number of Transactions 2017-2022
Table 137 M-Commerce by Category: Value 2017-2022
Table 138 M-Commerce by Category: % Value Growth 2017-2022
Table 139 Financial Cards: Number of Cards by Issuer 2017-2021
Table 140 Financial Cards: Number of Cards by Operator 2017-2021
Table 141 Financial Cards: Card Payment Transactions Value by Operator 2017-2021
Table 142 Financial Cards: Card Payment Transactions Value by Issuer 2017-2021
Table 143 Forecast Financial Cards by Category: Number of Cards in Circulation 2022-2027
Table 144 Forecast Financial Cards by Category: Number of Accounts 2022-2027
Table 145 Forecast Financial Cards Transactions by Category: Value 2022-2027
Table 146 Forecast Financial Cards by Category: Number of Transactions 2022-2027
Table 147 Forecast Commercial Payments by Category: Value 2022-2027
Table 148 Forecast Commercial Payments by Category: Number of Transactions 2022-2027
Table 149 Forecast Personal Payments by Category: Value 2022-2027
Table 150 Forecast Personal Payments by Category: Number of Transactions 2022-2027
Table 151 Forecast M-Commerce by Category: Value 2022-2027
Table 152 Forecast M-Commerce by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Credit Card Transactions

  • Commercial Credit Card Transactions
    • Average Personal Credit Card Balance
    • Average Personal Credit Card Limit
    • Personal Credit Card Utilisation

Credit Card Transactions

Credit cards allow for purchases against a preapproved line of credit. The account holder has the choice of whether to pay off the entire balance each month or opt for monthly instalments with the balance serving as revolving credit. If the cardholder decides to revolve a balance, the consumer pays interest. Credit cards can include affinity cards, reward cards and types of co-branded cards. Co-branded retailer cards—issued by retailers acting as financial institutions and without usage restrictions—are included in this category. Cards issued by a retailer with usage limited to a specific store within a predefined retail group fall under the store cards definition. Debit cards with an overdraft function are not counted as cards with a credit function.

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This report originates from Passport, our Credit Card Transactions research and analysis database.

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