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Country Report

Credit Card Transactions in

Credit Cards in Thailand

Nov 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Rise of cashless society

Thailand is moving towards becoming a cashless society, with the Thai Government promoting electronic payments under its National e-Payment Master Plan, which has involved a push for the introduction of faster payments and QR codes, mandatory issuance of EMV cards and encouraging point-of-sale adoption. According to Visa’s Consumer Payment Attitudes survey conducted in 2018, 39% of Thai consumers see Thailand becoming a cashless society within four to seven years.

Younger consumers comfortable with debt

Younger Thai consumers are significantly more comfortable with the idea of debt than their older counterparts. Generation Y consumers, born between 1981 and 2000, make more personal loan applications than Generation X consumers and significantly more than Baby Boomers, and the most popular form of personal loan is in the form of credit cards.

Credit cards supported by popularity amongst travellers

Credit cards are a popular method of payment for Thai consumers when travelling abroad, as they offer convenience, protection from fraud, the possibility of earning rewards, typically better exchange rates than alternatives such as ATMs, and, in some cases, insurance on purchases. Demand amongst consumers who travel internationally supports the popularity of credit cards in Thailand by encouraging people to apply for cards and familiarising them with making credit card purchases.

COMPETITIVE LANDSCAPE

Targeting convenience with new technologies

Card issuers are increasingly targeting consumer demand for convenience with new technologies, such as the contactless credit cards, Visa payWave and MasterCard Paypass, and QR code payment solutions. QR codes have been promoted by the Thai Government through the National e-Payment Master Plan aimed at creating a cashless society, with QR codes initially applied to make payments through debit cards, e-wallets, pre-paid cards, and bank accounts.

Offering added benefits

Many credit card players, including Krungthai Card (KTC), Siam Commercial Bank and Krungsri, offer added benefits to attract consumers and encourage them to increase their credit card spending. Cash back of up to 50% when consumers shop at partner stores, discounted air tickets during specific periods, and the opportunity for interest-free payment in instalments are amongst the offers that have been employed by credit card players.

New regulations reduce non-performing loans

Towards the end of the review period, the Bank of Thailand issued measures to control the rising level of household debt in the country. These included lowering the credit limit for new cardholders and reducing the maximum credit card interest rate from 20% to 18%.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

SAMPLES

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Delivery Method

Instant download.

Overview

Discover the latest market trends and uncover sources of future market growth for the Credit Card Transactions industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Credit Card Transactions industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Credit Card Transactions in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Credit Card Transactions in Thailand?
What are the major operators and issuers in Thailand?
What is the current state and expected evolution of consumer payment preference?
What payment instrument offers the highest growth potential?
What strategies and positioning have consumer finance companies utilized to win in the market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Euromonitor’s industry reports, including Credit Card Transactions in Thailand, originate from our database within our Consumer Finance market share and market size database

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Charge Cards in Thailand - Category analysis

Charge Cards in Thailand - Company Profile

HEADLINES

PROSPECTS

Declining charge card numbers and usage

Limited to upper-income consumers

Limited offer

COMPETITIVE LANDSCAPE

American Express faces growing competition from credit cards

CATEGORY DATA

Table 1 Charge Cards: Number of Cards in Circulation 2014-2019
Table 2 Charge Cards Transactions 2014-2019
Table 3 Charge Cards in Circulation: % Growth 2014-2019
Table 4 Charge Cards Transactions: % Growth 2014-2019
Table 5 Commercial Charge Cards: Number of Cards in Circulation 2014-2019
Table 6 Commercial Charge Cards Transactions 2014-2019
Table 7 Commercial Charge Cards in Circulation: % Growth 2014-2019
Table 8 Commercial Charge Cards Transactions: % Growth 2014-2019
Table 9 Personal Charge Cards: Number of Cards in Circulation 2014-2019
Table 10 Personal Charge Cards Transactions 2014-2019
Table 11 Personal Charge Cards in Circulation: % Growth 2014-2019
Table 12 Personal Charge Cards Transactions: % Growth 2014-2019
Table 13 Charge Cards: Number of Cards by Issuer 2014-2018
Table 14 Charge Cards: Number of Cards by Operator 2014-2018
Table 15 Charge Cards Payment Transaction Value by Issuer 2014-2018
Table 16 Charge Cards Payment Transaction Value by Operator 2014-2018
Table 17 Commercial Charge Cards: Number of Cards by Issuer 2014-2018
Table 18 Commercial Charge Cards: Number of Cards by Operator 2014-2018
Table 19 Commercial Charge Cards Payment Transaction Value by Issuer 2014-2018
Table 20 Commercial Charge Cards Payment Transaction Value by Operator 2014-2018
Table 21 Personal Charge Cards: Number of Cards by Issuer 2014-2018
Table 22 Personal Charge Cards: Number of Cards by Operator 2014-2018
Table 23 Personal Charge Cards Transaction Value by Issuer 2014-2018
Table 24 Personal Charge Cards Transaction Value by Operator 2014-2018
Table 25 Forecast Charge Cards: Number of Cards in Circulation 2019-2024
Table 26 Forecast Charge Cards Transactions 2019-2024
Table 27 Forecast Charge Cards in Circulation: % Growth 2019-2024
Table 28 Forecast Charge Cards Transactions: % Growth 2019-2024
Table 29 Forecast Commercial Charge Cards: Number of Cards in Circulation 2019-2024
Table 30 Forecast Commercial Charge Cards Transactions 2019-2024
Table 31 Forecast Commercial Charge Cards in Circulation: % Growth 2019-2024
Table 32 Forecast Commercial Charge Cards Transactions: % Growth 2019-2024
Table 33 Forecast Personal Charge Cards: Number of Cards in Circulation 2019-2024
Table 34 Forecast Personal Charge Cards Transactions 2019-2024
Table 35 Forecast Personal Charge Cards in Circulation: % Growth 2019-2024
Table 36 Forecast Personal Charge Cards Transactions: % Growth 2019-2024

Credit Cards in Thailand - Category analysis

Credit Cards in Thailand - Company Profile

HEADLINES

PROSPECTS

Rise of cashless society

Younger consumers comfortable with debt

Credit cards supported by popularity amongst travellers

COMPETITIVE LANDSCAPE

Targeting convenience with new technologies

Offering added benefits

New regulations reduce non-performing loans

CATEGORY DATA

Table 37 Credit Cards: Number of Cards in Circulation 2014-2019
Table 38 Credit Cards Transactions 2014-2019
Table 39 Credit Cards in Circulation: % Growth 2014-2019
Table 40 Credit Cards Transactions: % Growth 2014-2019
Table 41 Commercial Credit Cards: Number of Cards in Circulation 2014-2019
Table 42 Commercial Credit Cards Transactions 2014-2019
Table 43 Commercial Credit Cards in Circulation: % Growth 2014-2019
Table 44 Commercial Credit Cards Transactions: % Growth 2014-2019
Table 45 Personal Credit Cards: Number of Cards in Circulation 2014-2019
Table 46 Personal Credit Cards Transactions 2014-2019
Table 47 Personal Credit Cards in Circulation: % Growth 2014-2019
Table 48 Personal Credit Cards Transactions: % Growth 2014-2019
Table 49 Credit Cards: Number of Cards by Issuer 2014-2018
Table 50 Credit Cards: Number of Cards by Operator 2014-2018
Table 51 Credit Cards Payment Transaction Value by Issuer 2014-2018
Table 52 Credit Cards Payment Transaction Value by Operator 2014-2018
Table 53 Commercial Credit Cards: Number of Cards by Issuer 2014-2018
Table 54 Commercial Credit Cards: Number of Cards by Operator 2014-2018
Table 55 Commercial Credit Cards Payment Transaction Value by Issuer 2014-2018
Table 56 Commercial Credit Cards Payment Transaction Value by Operator 2014-2018
Table 57 Personal Credit Cards: Number of Cards by Issuer 2014-2018
Table 58 Personal Credit Cards: Number of Cards by Operator 2014-2018
Table 59 Personal Credit Cards Payment Transaction Value by Issuer 2014-2018
Table 60 Personal Credit Cards Payment Transaction Value by Operator 2014-2018
Table 61 Forecast Credit Cards: Number of Cards in Circulation 2019-2024
Table 62 Forecast Credit Cards Transactions 2019-2024
Table 63 Forecast Credit Cards in Circulation: % Growth 2019-2024
Table 64 Forecast Credit Cards Transactions: % Growth 2019-2024
Table 65 Forecast Commercial Credit Cards: Number of Cards in Circulation 2019-2024
Table 66 Forecast Commercial Credit Cards Transactions 2019-2024
Table 67 Forecast Commercial Credit Cards in Circulation: % Growth 2019-2024
Table 68 Forecast Commercial Credit Cards Transactions: % Growth 2019-2024
Table 69 Forecast Personal Credit Cards: Number of Cards in Circulation 2019-2024
Table 70 Forecast Personal Credit Cards Transactions 2019-2024
Table 71 Forecast Personal Credit Cards in Circulation: % Growth 2019-2024
Table 72 Forecast Personal Credit Cards Transactions: % Growth 2019-2024

Debit Cards in Thailand - Category analysis

Debit Cards in Thailand - Company Profile

HEADLINES

PROSPECTS

Dual function convenience supports demand for debit cards

Banks offer cardless access to cash

Banks entice consumers with lower fees

COMPETITIVE LANDSCAPE

Banks focusing on internet and mobile development

Offering charge-free use

Banks look to collaborations to add to appeal of debit cards

CATEGORY DATA

Table 73 Debit Cards: Number of Cards in Circulation 2014-2019
Table 74 Debit Cards Transactions 2014-2019
Table 75 Debit Cards in Circulation: % Growth 2014-2019
Table 76 Debit Cards Transactions: % Growth 2014-2019
Table 77 Debit Cards: Number of Cards by Issuer 2014-2018
Table 78 Debit Cards: Number of Cards by Operator 2014-2018
Table 79 Debit Cards Payment Transaction Value by Issuer 2014-2018
Table 80 Debit Cards Payment Transaction Value by Operator 2014-2018
Table 81 Forecast Debit Cards: Number of Cards in Circulation 2019-2024
Table 82 Forecast Debit Cards Transactions 2019-2024
Table 83 Forecast Debit Cards in Circulation: % Growth 2019-2024
Table 84 Forecast Debit Cards Transactions: % Growth 2019-2024

Pre-Paid Cards in Thailand - Category analysis

Pre-Paid Cards in Thailand - Company Profile

HEADLINES

PROSPECTS

Growing popularity of e-wallets providing a boost to pre-paid cards

Popular amongst consumers who struggle to access banks

Government’s Master Plan set to have positive impact on pre-paid cards

COMPETITIVE LANDSCAPE

Internet players target e-wallet expansion

Financial cards operators teaming up with platforms and apps

MangMoom promises one card across public transportation in Bangkok

CATEGORY DATA

Table 85 Pre-paid Cards: Number of Cards in Circulation 2014-2019
Table 86 Pre-paid Cards Transactions 2014-2019
Table 87 Pre-paid Cards in Circulation: % Growth 2014-2019
Table 88 Pre-paid Cards Transactions: % Growth 2014-2019
Table 89 Closed Loop Pre-paid Cards Transactions 2014-2019
Table 90 Closed Loop Pre-paid Cards Transactions: % Growth 2014-2019
Table 91 Open Loop Pre-paid Cards Transactions 2014-2019
Table 92 Open Loop Pre-paid Cards Transactions: % Growth 2014-2019
Table 93 Pre-paid Cards: Number of Cards by Issuer 2014-2018
Table 94 Pre-paid Cards: Number of Cards by Operator 2014-2018
Table 95 Pre-paid Cards Transaction Value by Issuer 2014-2018
Table 96 Pre-paid Cards Transaction Value by Operator 2014-2018
Table 97 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2014-2018
Table 98 Closed Loop Pre-paid Cards: Number of Cards by Operator 2014-2018
Table 99 Closed Loop Pre-paid Cards Transaction Value by Issuer 2014-2018
Table 100 Closed Loop Pre-paid Cards Transaction Value by Operator 2014-2018
Table 101 Open Loop Pre-paid Cards: Number of Cards by Issuer 2014-2018
Table 102 Open Loop Pre-paid Cards: Number of Cards by Operator 2014-2018
Table 103 Open Loop Pre-paid Cards Transaction Value by Issuer 2014-2018
Table 104 Open Loop Pre-paid Cards Transaction Value by Operator 2014-2018
Table 105 Forecast Pre-paid Cards: Number of Cards in Circulation 2019-2024
Table 106 Forecast Pre-paid Cards Transactions 2019-2024
Table 107 Forecast Pre-paid Cards in Circulation: % Growth 2019-2024
Table 108 Forecast Pre-paid Cards Transactions: % Growth 2019-2024
Table 109 Forecast Closed Loop Pre-paid Cards Transactions 2019-2024
Table 110 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2019-2024
Table 111 Forecast Open Loop Pre-paid Cards Transactions 2019-2024
Table 112 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2019-2024

Store Cards in Thailand - Category analysis

Store Cards in Thailand - Company Profile

HEADLINES

PROSPECTS

Shift towards co-branded credit cards

Ongoing move to digital

COMPETITIVE LANDSCAPE

Increasing collaboration between retailers and banks

Rapid expansion of Central The 1

Growing focus on digital development

CATEGORY DATA

Table 113 Store Cards: Number of Cards in Circulation 2014-2019
Table 114 Store Cards Transactions 2014-2019
Table 115 Store Cards in Circulation: % Growth 2014-2019
Table 116 Store Cards Transactions: % Growth 2014-2019
Table 117 Store Cards: Number of Cards by Issuer 2014-2018
Table 118 Store Cards: Payment Transaction Value by Issuer 2014-2018
Table 119 Forecast Store Cards: Number of Cards in Circulation 2019-2024
Table 120 Forecast Store Cards Transactions 2019-2024
Table 121 Forecast Store Cards in Circulation: % Growth 2019-2024
Table 122 Forecast Store Cards Transactions: % Growth 2019-2024

Financial Cards and Payments in Thailand - Industry Overview

EXECUTIVE SUMMARY

Government working to promote a cashless society

Digitalisation exerting a growing influence

Younger consumers key to changing landscape

Banks responding to rapidly evolving environment

Ongoing move to a cashless society

MARKET INDICATORS

Table 123 Number of POS Terminals: Units 2014-2019
Table 124 Number of ATMs: Units 2014-2019
Table 125 Value Lost to Fraud 2014-2019
Table 126 Card Expenditure by Location 2019
Table 127 Financial Cards in Circulation by Type: % Number of Cards 2014-2019
Table 128 Domestic versus Foreign Spend 2019

MARKET DATA

Table 129 Financial Cards by Category: Number of Cards in Circulation 2014-2019
Table 130 Financial Cards by Category: Number of Accounts 2014-2019
Table 131 Financial Cards Transactions by Category: Value 2014-2019
Table 132 Financial Cards by Category: Number of Transactions 2014-2019
Table 133 Consumer Payments by Category: Value 2014-2019
Table 134 Consumer Payments by Category: Number of Transactions 2014-2019
Table 135 M-Commerce by Category: Value 2014-2019
Table 136 M-Commerce by Category: % Value Growth 2014-2019
Table 137 Financial Cards: Number of Cards by Issuer 2014-2018
Table 138 Financial Cards: Number of Cards by Operator 2014-2018
Table 139 Financial Cards: Card Payment Transactions Value by Operator 2014-2018
Table 140 Financial Cards: Card Payment Transactions Value by Issuer 2014-2018
Table 141 Forecast Financial Cards by Category: Number of Cards in Circulation 2019-2024
Table 142 Forecast Financial Cards by Category: Number of Accounts 2019-2024
Table 143 Forecast Financial Cards Transactions by Category: Value 2019-2024
Table 144 Forecast Financial Cards by Category: Number of Transactions 2019-2024
Table 145 Forecast Consumer Payments by Category: Value 2019-2024
Table 146 Forecast Consumer Payments by Category: Number of Transactions 2019-2024
Table 147 Forecast M-Commerce by Category: Value 2019-2024
Table 148 Forecast M-Commerce by Category: % Value Growth 2019-2024

Megatrends

Country Report

Credit Cards in Thailand

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Rise of cashless society

Younger consumers comfortable with debt

Credit cards supported by popularity amongst travellers

COMPETITIVE LANDSCAPE

Targeting convenience with new technologies

Offering added benefits

New regulations reduce non-performing loans

Overview

Why buy this report?

SAMPLES

Delivery Method

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Charge Cards in Thailand - Category analysis

Charge Cards in Thailand - Company Profile

HEADLINES

PROSPECTS

Declining charge card numbers and usage

Limited to upper-income consumers

Limited offer

COMPETITIVE LANDSCAPE

American Express faces growing competition from credit cards

CATEGORY DATA

Credit Cards in Thailand - Category analysis

Credit Cards in Thailand - Company Profile

HEADLINES

PROSPECTS

Rise of cashless society

Younger consumers comfortable with debt

Credit cards supported by popularity amongst travellers

COMPETITIVE LANDSCAPE

Targeting convenience with new technologies

Offering added benefits

New regulations reduce non-performing loans

CATEGORY DATA

Debit Cards in Thailand - Category analysis

Debit Cards in Thailand - Company Profile

HEADLINES

PROSPECTS

Dual function convenience supports demand for debit cards

Banks offer cardless access to cash

Banks entice consumers with lower fees

COMPETITIVE LANDSCAPE

Banks focusing on internet and mobile development

Offering charge-free use

Banks look to collaborations to add to appeal of debit cards

CATEGORY DATA

Pre-Paid Cards in Thailand - Category analysis

Pre-Paid Cards in Thailand - Company Profile

HEADLINES

PROSPECTS

Growing popularity of e-wallets providing a boost to pre-paid cards

Popular amongst consumers who struggle to access banks

Government’s Master Plan set to have positive impact on pre-paid cards

COMPETITIVE LANDSCAPE

Internet players target e-wallet expansion

Financial cards operators teaming up with platforms and apps

MangMoom promises one card across public transportation in Bangkok

CATEGORY DATA

Store Cards in Thailand - Category analysis

Store Cards in Thailand - Company Profile

HEADLINES

PROSPECTS

Shift towards co-branded credit cards

Ongoing move to digital

COMPETITIVE LANDSCAPE

Increasing collaboration between retailers and banks

Rapid expansion of Central The 1

Growing focus on digital development

CATEGORY DATA

Financial Cards and Payments in Thailand - Industry Overview