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Country Report

Credit Card Transactions in

Credit Cards in Israel

Nov 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Decline seen in credit cards due to condition from debit cards and digital wallets

The strong declines seen in credit card transactions and the dip seen in the number of credit cards in circulation in 2019 can be attributed mainly to the category becoming less attractive in the face of stiff competition. This competition that comes from debit cards, a category in the ascendant, as well as the emergence of digital payment apps and digital wallets.

The shift towards more online retailing harms credit cards

Another trend that was detrimental to the interests of credit cards in 2019 was the shift seen in retailing away from store-based retailing and towards online channels as Israeli consumers increasingly preferred the convenience and value that internet retailing represents. Credit cards have traditionally been used to spread the cost of purchases in store-based retail outlets and other merchants.

Credit cards suffers from its reputation for being an expensive form of credit

The majority of Israeli consumers are very aware of their finances and they are often quite interested in saving money wherever possible due to the rising cost of living. For this reason, credit cards is struggling to attract interest due to the reputation that the category has for being a relatively expensive way to borrow money.

COMPETITIVE LANDSCAPE

IsraCard maintains its position as the leading issuer of credit cards

2018 saw IsraCard Ltd remain the leading issuer of credit cards in terms of the number cards in circulation and in terms of credit card transactions value. IsraCard is the leading player in personal credit cards, by far the dominant of the two credit cards categories in Israel.

Bank Leumi leads in commercial credit cards

Israel’s largest retail bank Bank Leumi remains the leading player in commercial credit cards with its popular Max Leumi Card. This is a very popular and well-known brand of credit cards that caters to many different types of businesses, offering numerous different plans and packages to suit every type and size of enterprise.

Generally negative attitudes towards credit cards impact all category players

There is an inherently negative attitude towards credit card usage among the Israel population and this is being fostered by the increasingly overtly hostile attitude towards credit cards in the Israeli media. Over the course of 2018 and 2019, numerous articles were published in leading news and current affairs websites outlining the potentially negative implications of using credit cards.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Credit Card Transactions industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Credit Card Transactions industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Credit Card Transactions in Israel market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Credit Card Transactions in Israel?
What are the major operators and issuers in Israel?
What is the current state and expected evolution of consumer payment preference?
What payment instrument offers the highest growth potential?
What strategies and positioning have consumer finance companies utilized to win in the market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Euromonitor’s industry reports, including Credit Card Transactions in Israel, originate from our database within our Consumer Finance market share and market size database

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Charge Cards in Israel - Category analysis

Charge Cards in Israel - Company Profile

HEADLINES

PROSPECTS

Israeli consumers continue to prefer charge cards over credit cards

Rising private consumption favourable for charge cards

The rise of digital wallets likely to be favourable for growth in charge cards

COMPETITIVE LANDSCAPE

A huge gap exists between the financial cards usage of Jewish and Arab consumers

Co-branding becomes more sophisticated with the emergence of the Maccabi Tel Aviv charge card

Chained retailer Machsanei Hashuk launches its own co-branded charge card

CATEGORY DATA

Table 1 Charge Cards: Number of Cards in Circulation 2014-2019
Table 2 Charge Cards Transactions 2014-2019
Table 3 Charge Cards in Circulation: % Growth 2014-2019
Table 4 Charge Cards Transactions: % Growth 2014-2019
Table 5 Commercial Charge Cards: Number of Cards in Circulation 2014-2019
Table 6 Commercial Charge Cards Transactions 2014-2019
Table 7 Commercial Charge Cards in Circulation: % Growth 2014-2019
Table 8 Commercial Charge Cards Transactions: % Growth 2014-2019
Table 9 Personal Charge Cards: Number of Cards in Circulation 2014-2019
Table 10 Personal Charge Cards Transactions 2014-2019
Table 11 Personal Charge Cards in Circulation: % Growth 2014-2019
Table 12 Personal Charge Cards Transactions: % Growth 2014-2019
Table 13 Charge Cards: Number of Cards by Issuer 2014-2018
Table 14 Charge Cards: Number of Cards by Operator 2014-2018
Table 15 Charge Cards Payment Transaction Value by Issuer 2014-2018
Table 16 Charge Cards Payment Transaction Value by Operator 2014-2018
Table 17 Commercial Charge Cards: Number of Cards by Issuer 2014-2018
Table 18 Commercial Charge Cards: Number of Cards by Operator 2014-2018
Table 19 Commercial Charge Cards Payment Transaction Value by Issuer 2014-2018
Table 20 Commercial Charge Cards Payment Transaction Value by Operator 2014-2018
Table 21 Personal Charge Cards: Number of Cards by Issuer 2014-2018
Table 22 Personal Charge Cards: Number of Cards by Operator 2014-2018
Table 23 Personal Charge Cards Transaction Value by Issuer 2014-2018
Table 24 Personal Charge Cards Transaction Value by Operator 2014-2018
Table 25 Forecast Charge Cards: Number of Cards in Circulation 2019-2024
Table 26 Forecast Charge Cards Transactions 2019-2024
Table 27 Forecast Charge Cards in Circulation: % Growth 2019-2024
Table 28 Forecast Charge Cards Transactions: % Growth 2019-2024
Table 29 Forecast Commercial Charge Cards: Number of Cards in Circulation 2019-2024
Table 30 Forecast Commercial Charge Cards Transactions 2019-2024
Table 31 Forecast Commercial Charge Cards in Circulation: % Growth 2019-2024
Table 32 Forecast Commercial Charge Cards Transactions: % Growth 2019-2024
Table 33 Forecast Personal Charge Cards: Number of Cards in Circulation 2019-2024
Table 34 Forecast Personal Charge Cards Transactions 2019-2024
Table 35 Forecast Personal Charge Cards in Circulation: % Growth 2019-2024
Table 36 Forecast Personal Charge Cards Transactions: % Growth 2019-2024

Credit Cards in Israel - Category analysis

Credit Cards in Israel - Company Profile

HEADLINES

PROSPECTS

Decline seen in credit cards due to condition from debit cards and digital wallets

The shift towards more online retailing harms credit cards

Credit cards suffers from its reputation for being an expensive form of credit

COMPETITIVE LANDSCAPE

IsraCard maintains its position as the leading issuer of credit cards

Bank Leumi leads in commercial credit cards

Generally negative attitudes towards credit cards impact all category players

CATEGORY DATA

Table 37 Credit Cards: Number of Cards in Circulation 2014-2019
Table 38 Credit Cards Transactions 2014-2019
Table 39 Credit Cards in Circulation: % Growth 2014-2019
Table 40 Credit Cards Transactions: % Growth 2014-2019
Table 41 Commercial Credit Cards: Number of Cards in Circulation 2014-2019
Table 42 Commercial Credit Cards Transactions 2014-2019
Table 43 Commercial Credit Cards in Circulation: % Growth 2014-2019
Table 44 Commercial Credit Cards Transactions: % Growth 2014-2019
Table 45 Personal Credit Cards: Number of Cards in Circulation 2014-2019
Table 46 Personal Credit Cards Transactions 2014-2019
Table 47 Personal Credit Cards in Circulation: % Growth 2014-2019
Table 48 Personal Credit Cards Transactions: % Growth 2014-2019
Table 49 Credit Cards: Number of Cards by Issuer 2014-2018
Table 50 Credit Cards: Number of Cards by Operator 2014-2018
Table 51 Credit Cards Payment Transaction Value by Issuer 2014-2018
Table 52 Credit Cards Payment Transaction Value by Operator 2014-2018
Table 53 Commercial Credit Cards: Number of Cards by Issuer 2014-2018
Table 54 Commercial Credit Cards: Number of Cards by Operator 2014-2018
Table 55 Commercial Credit Cards Payment Transaction Value by Issuer 2014-2018
Table 56 Commercial Credit Cards Payment Transaction Value by Operator 2014-2018
Table 57 Personal Credit Cards: Number of Cards by Issuer 2014-2018
Table 58 Personal Credit Cards: Number of Cards by Operator 2014-2018
Table 59 Personal Credit Cards Payment Transaction Value by Issuer 2014-2018
Table 60 Personal Credit Cards Payment Transaction Value by Operator 2014-2018
Table 61 Forecast Credit Cards: Number of Cards in Circulation 2019-2024
Table 62 Forecast Credit Cards Transactions 2019-2024
Table 63 Forecast Credit Cards in Circulation: % Growth 2019-2024
Table 64 Forecast Credit Cards Transactions: % Growth 2019-2024
Table 65 Forecast Commercial Credit Cards: Number of Cards in Circulation 2019-2024
Table 66 Forecast Commercial Credit Cards Transactions 2019-2024
Table 67 Forecast Commercial Credit Cards in Circulation: % Growth 2019-2024
Table 68 Forecast Commercial Credit Cards Transactions: % Growth 2019-2024
Table 69 Forecast Personal Credit Cards: Number of Cards in Circulation 2019-2024
Table 70 Forecast Personal Credit Cards Transactions 2019-2024
Table 71 Forecast Personal Credit Cards in Circulation: % Growth 2019-2024
Table 72 Forecast Personal Credit Cards Transactions: % Growth 2019-2024

Debit Cards in Israel - Category analysis

Debit Cards in Israel - Company Profile

HEADLINES

PROSPECTS

Favourable regulatory environment boosts growth in debit cards

Consumer dissatisfaction with the high fees levied on credit cards boosts debit cards

Further reductions in debit clearing fees likely to support growth

COMPETITIVE LANDSCAPE

Advertising campaigns boost consumer awareness of the advantages of debit cards

Monthly commission fees for IsraCard debit cards increase in September 2019

Hybrid financial card Combo Card debuts in Israel

CATEGORY DATA

Table 73 Debit Cards: Number of Cards in Circulation 2014-2019
Table 74 Debit Cards Transactions 2014-2019
Table 75 Debit Cards in Circulation: % Growth 2014-2019
Table 76 Debit Cards Transactions: % Growth 2014-2019
Table 77 Debit Cards: Number of Cards by Issuer 2014-2018
Table 78 Debit Cards: Number of Cards by Operator 2014-2018
Table 79 Debit Cards Payment Transaction Value by Issuer 2014-2018
Table 80 Debit Cards Payment Transaction Value by Operator 2014-2018
Table 81 Forecast Debit Cards: Number of Cards in Circulation 2019-2024
Table 82 Forecast Debit Cards Transactions 2019-2024
Table 83 Forecast Debit Cards in Circulation: % Growth 2019-2024
Table 84 Forecast Debit Cards Transactions: % Growth 2019-2024

Pre-Paid Cards in Israel - Category analysis

Pre-Paid Cards in Israel - Company Profile

HEADLINES

PROSPECTS

Widening availability of digital alternatives to pre-paid gift cards places pressure on the category

Increases in outbound travel and online shopping support open loop pre-paid cards

Arrival of Tel Aviv’s multi-line transport card set to reinvigorate closed loop pre-paid cards

COMPETITIVE LANDSCAPE

Max Gift remains the leading name in closed loop pre-paid cards

Israel Post taps into demand for pre-paid cards among younger consumers

The arrival of Plus Card heralds the country’s first pre-loaded debit card

CATEGORY DATA

Table 85 Pre-paid Cards: Number of Cards in Circulation 2014-2019
Table 86 Pre-paid Cards Transactions 2014-2019
Table 87 Pre-paid Cards in Circulation: % Growth 2014-2019
Table 88 Pre-paid Cards Transactions: % Growth 2014-2019
Table 89 Closed Loop Pre-paid Cards Transactions 2014-2019
Table 90 Closed Loop Pre-paid Cards Transactions: % Growth 2014-2019
Table 91 Open Loop Pre-paid Cards Transactions 2014-2019
Table 92 Open Loop Pre-paid Cards Transactions: % Growth 2014-2019
Table 93 Pre-paid Cards: Number of Cards by Issuer 2014-2018
Table 94 Pre-paid Cards: Number of Cards by Operator 2014-2018
Table 95 Pre-paid Cards Transaction Value by Issuer 2014-2018
Table 96 Pre-paid Cards Transaction Value by Operator 2014-2018
Table 97 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2014-2018
Table 98 Closed Loop Pre-paid Cards: Number of Cards by Operator 2014-2018
Table 99 Closed Loop Pre-paid Cards Transaction Value by Issuer 2014-2018
Table 100 Closed Loop Pre-paid Cards Transaction Value by Operator 2014-2018
Table 101 Open Loop Pre-paid Cards: Number of Cards by Issuer 2014-2018
Table 102 Open Loop Pre-paid Cards: Number of Cards by Operator 2014-2018
Table 103 Open Loop Pre-paid Cards Transaction Value by Issuer 2014-2018
Table 104 Open Loop Pre-paid Cards Transaction Value by Operator 2014-2018
Table 105 Forecast Pre-paid Cards: Number of Cards in Circulation 2019-2024
Table 106 Forecast Pre-paid Cards Transactions 2019-2024
Table 107 Forecast Pre-paid Cards in Circulation: % Growth 2019-2024
Table 108 Forecast Pre-paid Cards Transactions: % Growth 2019-2024
Table 109 Forecast Closed Loop Pre-paid Cards Transactions 2019-2024
Table 110 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2019-2024
Table 111 Forecast Open Loop Pre-paid Cards Transactions 2019-2024
Table 112 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2019-2024

Store Cards in Israel - Category analysis

Store Cards in Israel - Company Profile

HEADLINES

Financial Cards and Payments in Israel - Industry Overview

EXECUTIVE SUMMARY

Further strong increases in debit cards propels growth in financial cards and payments

Israel’s largest banks divest their card lending divisions in response to regulatory action

Financial cards and payments benefits from the general shift away from the use of cash

The launch of electronic ticketing on Tel Aviv’s transport system promises a recovery in pre-paid cards

A positive future for the industry, although credit cards will continue to struggle

MARKET INDICATORS

Table 113 Number of POS Terminals: Units 2014-2019
Table 114 Number of ATMs: Units 2014-2019
Table 115 Value Lost to Fraud 2014-2019
Table 116 Card Expenditure by Location 2019
Table 117 Financial Cards in Circulation by Type: % Number of Cards 2014-2019
Table 118 Domestic versus Foreign Spend 2019

MARKET DATA

Table 119 Financial Cards by Category: Number of Cards in Circulation 2014-2019
Table 120 Financial Cards by Category: Number of Accounts 2014-2019
Table 121 Financial Cards Transactions by Category: Value 2014-2019
Table 122 Financial Cards by Category: Number of Transactions 2014-2019
Table 123 Consumer Payments by Category: Value 2014-2019
Table 124 Consumer Payments by Category: Number of Transactions 2014-2019
Table 125 M-Commerce by Category: Value 2014-2019
Table 126 M-Commerce by Category: % Value Growth 2014-2019
Table 127 Financial Cards: Number of Cards by Issuer 2014-2018
Table 128 Financial Cards: Number of Cards by Operator 2014-2018
Table 129 Financial Cards: Card Payment Transactions Value by Operator 2014-2018
Table 130 Financial Cards: Card Payment Transactions Value by Issuer 2014-2018
Table 131 Forecast Financial Cards by Category: Number of Cards in Circulation 2019-2024
Table 132 Forecast Financial Cards by Category: Number of Accounts 2019-2024
Table 133 Forecast Financial Cards Transactions by Category: Value 2019-2024
Table 134 Forecast Financial Cards by Category: Number of Transactions 2019-2024
Table 135 Forecast Consumer Payments by Category: Value 2019-2024
Table 136 Forecast Consumer Payments by Category: Number of Transactions 2019-2024
Table 137 Forecast M-Commerce by Category: Value 2019-2024
Table 138 Forecast M-Commerce by Category: % Value Growth 2019-2024

Megatrends

Country Report

Credit Cards in Israel

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Decline seen in credit cards due to condition from debit cards and digital wallets

The shift towards more online retailing harms credit cards

Credit cards suffers from its reputation for being an expensive form of credit

COMPETITIVE LANDSCAPE

IsraCard maintains its position as the leading issuer of credit cards

Bank Leumi leads in commercial credit cards

Generally negative attitudes towards credit cards impact all category players

Overview

Why buy this report?

SAMPLES

Delivery Method

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Charge Cards in Israel - Category analysis

Charge Cards in Israel - Company Profile

HEADLINES

PROSPECTS

Israeli consumers continue to prefer charge cards over credit cards

Rising private consumption favourable for charge cards

The rise of digital wallets likely to be favourable for growth in charge cards

COMPETITIVE LANDSCAPE

A huge gap exists between the financial cards usage of Jewish and Arab consumers

Co-branding becomes more sophisticated with the emergence of the Maccabi Tel Aviv charge card

Chained retailer Machsanei Hashuk launches its own co-branded charge card

CATEGORY DATA

Credit Cards in Israel - Category analysis

Credit Cards in Israel - Company Profile

HEADLINES

PROSPECTS

Decline seen in credit cards due to condition from debit cards and digital wallets

The shift towards more online retailing harms credit cards

Credit cards suffers from its reputation for being an expensive form of credit

COMPETITIVE LANDSCAPE

IsraCard maintains its position as the leading issuer of credit cards

Bank Leumi leads in commercial credit cards

Generally negative attitudes towards credit cards impact all category players

CATEGORY DATA

Debit Cards in Israel - Category analysis

Debit Cards in Israel - Company Profile

HEADLINES

PROSPECTS

Favourable regulatory environment boosts growth in debit cards

Consumer dissatisfaction with the high fees levied on credit cards boosts debit cards

Further reductions in debit clearing fees likely to support growth

COMPETITIVE LANDSCAPE

Advertising campaigns boost consumer awareness of the advantages of debit cards

Monthly commission fees for IsraCard debit cards increase in September 2019

Hybrid financial card Combo Card debuts in Israel

CATEGORY DATA

Pre-Paid Cards in Israel - Category analysis

Pre-Paid Cards in Israel - Company Profile

HEADLINES

PROSPECTS

Widening availability of digital alternatives to pre-paid gift cards places pressure on the category

Increases in outbound travel and online shopping support open loop pre-paid cards

Arrival of Tel Aviv’s multi-line transport card set to reinvigorate closed loop pre-paid cards

COMPETITIVE LANDSCAPE

Max Gift remains the leading name in closed loop pre-paid cards

Israel Post taps into demand for pre-paid cards among younger consumers

The arrival of Plus Card heralds the country’s first pre-loaded debit card

CATEGORY DATA

Store Cards in Israel - Category analysis

Store Cards in Israel - Company Profile

HEADLINES

Financial Cards and Payments in Israel - Industry Overview

EXECUTIVE SUMMARY

Further strong increases in debit cards propels growth in financial cards and payments

Israel’s largest banks divest their card lending divisions in response to regulatory action

Financial cards and payments benefits from the general shift away from the use of cash

The launch of electronic ticketing on Tel Aviv’s transport system promises a recovery in pre-paid cards

A positive future for the industry, although credit cards will continue to struggle