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Learn moreOct 2019
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In the context of the overarching trend in Germany away from cash payments, all financial cards have been registering higher consumer interest. That is also the case for credit cards which posted the second highest growth in terms of transaction volume and value in 2019, and the strongest growth in terms of cards in circulation.
Although credit cards were on an upward trend in 2019, which is expected to continue throughout the forecast period in all respects, it is almost certain that this financial card will remain a niche product. Even though a shift in attitudes is noticeable, German consumers still have clear preferences regarding the use of financial cards.
The growing prevalence of POS terminals in Germany is partly due to a 2015 EU regulation that resulted in lower card fees and therefore provided merchants with an incentive to accept card payments. Here, the drop in fees was particularly significant regarding credit cards.
In 2018, Barclays further solidified its leading position within credit cards in terms of cards in circulation and transaction value. In the German context, it is only fitting that credit cards record an increase in popularity through foreign banks, including Barclays or Santander.
In 2018, Mastercard continued to lead credit cards in Germany in terms of value sales and cards and circulation based on its traditionally strong cooperation with issuers. However, Visa is slowly closing the gap in both respects.
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Discover the latest market trends and uncover sources of future market growth for the Credit Card Transactions industry in Germany with research from Euromonitor's team of in-country analysts.
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Euromonitor’s industry reports, including Credit Card Transactions in Germany, originate from our database within our Consumer Finance market share and market size database
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.