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Credit Cards in Denmark

December 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Credit Card Transactions industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Credit Card Transactions industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Credit Card Transactions in Denmark report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Credit Card Transactions in Denmark?
  • What are the major trends key to understanding Credit Card Transactions in Denmark?
  • How has COVID-19, recession and macroeconomic volatility impacted the market?
  • How long will the market take to recover? What are the opportunities now?
  • How will political context and shifting cultural values shape future growth?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Charge Cards in Denmark - Category analysis

Charge Cards in Denmark - Company Profile

Credit Cards in Denmark - Category analysis

Credit Cards in Denmark - Company Profile

KEY DATA FINDINGS

Strong recovery in transaction values as consumers return to visiting shops, restaurants and outbound travel
Growing competition from mobile wallets
Competition from debit cards and fintech solutions
Mobile wallet and debit cards will continue to provide competition
Transaction growth to be muted by tighter credit standards
Digitalisation provides growth opportunities
Table 1 Credit Cards: Number of Cards in Circulation 2017-2022
Table 2 Credit Cards Transactions 2017-2022
Table 3 Credit Cards in Circulation: % Growth 2017-2022
Table 4 Credit Cards Transactions: % Growth 2017-2022
Table 5 Commercial Credit Cards: Number of Cards in Circulation 2017-2022
Table 6 Commercial Credit Cards Transactions 2017-2022
Table 7 Commercial Credit Cards in Circulation: % Growth 2017-2022
Table 8 Commercial Credit Cards Transactions: % Growth 2017-2022
Table 9 Personal Credit Cards: Number of Cards in Circulation 2017-2022
Table 10 Personal Credit Cards Transactions 2017-2022
Table 11 Personal Credit Cards in Circulation: % Growth 2017-2022
Table 12 Personal Credit Cards Transactions: % Growth 2017-2022
Table 13 Credit Cards: Number of Cards by Issuer 2017-2021
Table 14 Credit Cards: Number of Cards by Operator 2017-2021
Table 15 Credit Cards Payment Transaction Value by Issuer 2017-2021
Table 16 Credit Cards Payment Transaction Value by Operator 2017-2021
Table 17 Commercial Credit Cards: Number of Cards by Issuer 2017-2021
Table 18 Commercial Credit Cards: Number of Cards by Operator 2017-2021
Table 19 Commercial Credit Cards Payment Transaction Value by Issuer 2017-2021
Table 20 Commercial Credit Cards Payment Transaction Value by Operator 2017-2021
Table 21 Personal Credit Cards: Number of Cards by Issuer 2017-2021
Table 22 Personal Credit Cards: Number of Cards by Operator 2017-2021
Table 23 Personal Credit Cards Payment Transaction Value by Issuer 2017-2021
Table 24 Personal Credit Cards Payment Transaction Value by Operator 2017-2021
Table 25 Forecast Credit Cards: Number of Cards in Circulation 2022-2027
Table 26 Forecast Credit Cards Transactions 2022-2027
Table 27 Forecast Credit Cards in Circulation: % Growth 2022-2027
Table 28 Forecast Credit Cards Transactions: % Growth 2022-2027
Table 29 Forecast Commercial Credit Cards: Number of Cards in Circulation 2022-2027
Table 30 Forecast Commercial Credit Cards Transactions 2022-2027
Table 31 Forecast Commercial Credit Cards in Circulation: % Growth 2022-2027
Table 32 Forecast Commercial Credit Cards Transactions: % Growth 2022-2027
Table 33 Forecast Personal Credit Cards: Number of Cards in Circulation 2022-2027
Table 34 Forecast Personal Credit Cards Transactions 2022-2027
Table 35 Forecast Personal Credit Cards in Circulation: % Growth 2022-2027
Table 36 Forecast Personal Credit Cards Transactions: % Growth 2022-2027

Debit Cards in Denmark - Category analysis

Debit Cards in Denmark - Company Profile

KEY DATA FINDINGS

Recovery of international travel and tourism drives growth in transaction value
Digitalisation continues as country moves towards a cashless society
Transactions shift from physical outlets to e-commerce as consumers increasingly shop online
Debit cards to remain most popular payment option
Traditional banks face growing competition from neobanks and smaller players
Consumers focus on convenience and simplicity of payments
Table 37 Debit Cards: Number of Cards in Circulation 2017-2022
Table 38 Debit Cards Transactions 2017-2022
Table 39 Debit Cards in Circulation: % Growth 2017-2022
Table 40 Debit Cards Transactions: % Growth 2017-2022
Table 41 Debit Cards: Number of Cards by Issuer 2017-2021
Table 42 Debit Cards: Number of Cards by Operator 2017-2021
Table 43 Debit Cards Payment Transaction Value by Issuer 2017-2021
Table 44 Debit Cards Payment Transaction Value by Operator 2017-2021
Table 45 Forecast Debit Cards: Number of Cards in Circulation 2022-2027
Table 46 Forecast Debit Cards Transactions 2022-2027
Table 47 Forecast Debit Cards in Circulation: % Growth 2022-2027
Table 48 Forecast Debit Cards Transactions: % Growth 2022-2027

Pre-Paid Cards in Denmark - Category analysis

Pre-Paid Cards in Denmark - Company Profile

KEY DATA FINDINGS

Rejsekort reinforces its popular amongst convenience seeking consumers
Lunar Way builds on dominant foothold in open loop pre-paid cards
Pre-paid gift cards witness recovery in sales
Open loop pre-paid cards to grow in line with resumption of travel and electronic wallets
Danish government to introduce contactless mobile ticketing on transportation
Popularity to continue with new innovations expected in virtual gift cards
Table 49 Pre-paid Cards: Number of Cards in Circulation 2017-2022
Table 50 Pre-paid Cards Transactions 2017-2022
Table 51 Pre-paid Cards in Circulation: % Growth 2017-2022
Table 52 Pre-paid Cards Transactions: % Growth 2017-2022
Table 53 Closed Loop Pre-paid Cards Transactions 2017-2022
Table 54 Closed Loop Pre-paid Cards Transactions: % Growth 2017-2022
Table 55 Open Loop Pre-paid Cards Transactions 2017-2022
Table 56 Open Loop Pre-paid Cards Transactions: % Growth 2017-2022
Table 57 Pre-paid Cards: Number of Cards by Issuer 2017-2021
Table 58 Pre-paid Cards: Number of Cards by Operator 2017-2021
Table 59 Pre-paid Cards Transaction Value by Issuer 2017-2021
Table 60 Pre-paid Cards Transaction Value by Operator 2017-2021
Table 61 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2017-2021
Table 62 Closed Loop Pre-paid Cards: Number of Cards by Operator 2017-2021
Table 63 Closed Loop Pre-paid Cards Transaction Value by Issuer 2017-2021
Table 64 Closed Loop Pre-paid Cards Transaction Value by Operator 2017-2021
Table 65 Open Loop Pre-paid Cards: Number of Cards by Issuer 2017-2021
Table 66 Open Loop Pre-paid Cards: Number of Cards by Operator 2017-2021
Table 67 Open Loop Pre-paid Cards Transaction Value by Issuer 2017-2021
Table 68 Open Loop Pre-paid Cards Transaction Value by Operator 2017-2021
Table 69 Forecast Pre-paid Cards: Number of Cards in Circulation 2022-2027
Table 70 Forecast Pre-paid Cards Transactions 2022-2027
Table 71 Forecast Pre-paid Cards in Circulation: % Growth 2022-2027
Table 72 Forecast Pre-paid Cards Transactions: % Growth 2022-2027
Table 73 Forecast Closed Loop Pre-paid Cards Transactions 2022-2027
Table 74 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2022-2027
Table 75 Forecast Open Loop Pre-paid Cards Transactions 2022-2027
Table 76 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2022-2027

Store Cards in Denmark - Category analysis

Store Cards in Denmark - Company Profile

KEY DATA FINDINGS

Store cards face sluggish recovery from pandemic
Growing competition from more convenient digital payment formats
Return of in-store shopping provides positive boost
Technology-driven solutions aim to transform consumer payment experience
Store cards face difficult period due to competition and changing consumer preferences
Limited change in competitive landscape as consumer interest wanes
Table 77 Store Cards: Number of Cards in Circulation 2017-2022
Table 78 Store Cards Transactions 2017-2022
Table 79 Store Cards in Circulation: % Growth 2017-2022
Table 80 Store Cards Transactions: % Growth 2017-2022
Table 81 Store Cards: Number of Cards by Issuer 2017-2021
Table 82 Store Cards: Payment Transaction Value by Issuer 2017-2021
Table 83 Forecast Store Cards: Number of Cards in Circulation 2022-2027
Table 84 Forecast Store Cards Transactions 2022-2027
Table 85 Forecast Store Cards in Circulation: % Growth 2022-2027
Table 86 Forecast Store Cards Transactions: % Growth 2022-2027

Financial Cards and Payments in Denmark - Industry Overview

Financial cards and payments in 2022: The big picture
2022 key trends
Store cards lose relevance as technology evolves
Competitive landscape
What next for financial cards and payments?
Table 87 Number of POS Terminals: Units 2017-2022
Table 88 Number of ATMs: Units 2017-2022
Table 89 Value Lost to Fraud 2017-2022
Table 90 Card Expenditure by Location 2022
Table 91 Financial Cards in Circulation by Type: % Number of Cards 2017-2022
Table 92 Domestic versus Foreign Spend 2022
Table 93 Financial Cards by Category: Number of Cards in Circulation 2017-2022
Table 94 Financial Cards by Category: Number of Accounts 2017-2022
Table 95 Financial Cards Transactions by Category: Value 2017-2022
Table 96 Financial Cards by Category: Number of Transactions 2017-2022
Table 97 Commerical Payments by Category: Value 2017-2022
Table 98 Commercial Payments by Category: Number of Transactions 2017-2022
Table 99 Personal Payments by Category: Value 2017-2022
Table 100 Personal Payments by Category: Number of Transactions 2017-2022
Table 101 M-Commerce by Category: Value 2017-2022
Table 102 M-Commerce by Category: % Value Growth 2017-2022
Table 103 Financial Cards: Number of Cards by Issuer 2017-2021
Table 104 Financial Cards: Number of Cards by Operator 2017-2021
Table 105 Financial Cards: Card Payment Transactions Value by Operator 2017-2021
Table 106 Financial Cards: Card Payment Transactions Value by Issuer 2017-2021
Table 107 Forecast Financial Cards by Category: Number of Cards in Circulation 2022-2027
Table 108 Forecast Financial Cards by Category: Number of Accounts 2022-2027
Table 109 Forecast Financial Cards Transactions by Category: Value 2022-2027
Table 110 Forecast Financial Cards by Category: Number of Transactions 2022-2027
Table 111 Forecast Commercial Payments by Category: Value 2022-2027
Table 112 Forecast Commercial Payments by Category: Number of Transactions 2022-2027
Table 113 Forecast Personal Payments by Category: Value 2022-2027
Table 114 Forecast Personal Payments by Category: Number of Transactions 2022-2027
Table 115 Forecast M-Commerce by Category: Value 2022-2027
Table 116 Forecast M-Commerce by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Credit Card Transactions

  • Commercial Credit Card Transactions
    • Average Personal Credit Card Balance
    • Average Personal Credit Card Limit
    • Personal Credit Card Utilisation

Credit Card Transactions

Credit cards allow for purchases against a preapproved line of credit. The account holder has the choice of whether to pay off the entire balance each month or opt for monthly instalments with the balance serving as revolving credit. If the cardholder decides to revolve a balance, the consumer pays interest. Credit cards can include affinity cards, reward cards and types of co-branded cards. Co-branded retailer cards—issued by retailers acting as financial institutions and without usage restrictions—are included in this category. Cards issued by a retailer with usage limited to a specific store within a predefined retail group fall under the store cards definition. Debit cards with an overdraft function are not counted as cards with a credit function.

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This report originates from Passport, our Credit Card Transactions research and analysis database.

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