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Country Report

Credit Card Transactions in

Credit Cards in Turkey

Nov 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Turkish consumers turn towards e-commerce in response to COVID-19

With Turkish consumers gradually shifting away from cash, credit cards continue to gain a growing share of consumer payments. In addition, the massive rise in e-commerce following the COVID-19 outbreak has also helped to support this trend.

Popularity of contactless payment functionality boosts demand for credit cards

Although credit card transaction growth was negative and value growth was below the rate of inflation in 2020, in general consumers increasingly prefer to use credit cards for discretionary shopping needs like household food and hygiene items through contactless payment. In 2020, the contactless payment cap was increased to TRY250 as consumers increasingly opted for larger weekly shops at the expense of daily micro shops.

Public banks invest strongly to compete with private operators

Privately owned banks such as Yapi, Garanti and Isbank continue to outperform their publicly owned competitors in credit cards. These players fiercely compete for the leading position in credit cards and heavily invest in promotional activities such as reward schemes and discounts.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Credit Card Transactions industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Credit Card Transactions industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Credit Card Transactions in Turkey market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Credit Card Transactions in Turkey?
What are the major operators and issuers in Turkey?
What is the current state and expected evolution of consumer payment preference?
What payment instrument offers the highest growth potential?
What strategies and positioning have consumer finance companies utilized to win in the market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Euromonitor’s industry reports, including Credit Card Transactions in Turkey, originate from our database within our Consumer Finance market share and market size database

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Charge Cards in Turkey - Category analysis

Charge Cards in Turkey - Company Profile

PROSPECTS

Credit Cards in Turkey - Category analysis

Credit Cards in Turkey - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Turkish consumers turn towards e-commerce in response to COVID-19

Popularity of contactless payment functionality boosts demand for credit cards

Public banks invest strongly to compete with private operators

RECOVERY AND OPPORTUNITIES

Leading brands continue to invest in raising consumer awareness

Strong growth potential for commercial credit cards despite overall saturation

Growing adoption of mobile payments and online shopping driving demand

CATEGORY DATA

Table 1 Credit Cards: Number of Cards in Circulation 2015-2020
Table 2 Credit Cards Transactions 2015-2020
Table 3 Credit Cards in Circulation: % Growth 2015-2020
Table 4 Credit Cards Transactions: % Growth 2015-2020
Table 5 Commercial Credit Cards: Number of Cards in Circulation 2015-2020
Table 6 Commercial Credit Cards Transactions 2015-2020
Table 7 Commercial Credit Cards in Circulation: % Growth 2015-2020
Table 8 Commercial Credit Cards Transactions: % Growth 2015-2020
Table 9 Personal Credit Cards: Number of Cards in Circulation 2015-2020
Table 10 Personal Credit Cards Transactions 2015-2020
Table 11 Personal Credit Cards in Circulation: % Growth 2015-2020
Table 12 Personal Credit Cards Transactions: % Growth 2015-2020
Table 13 Credit Cards: Number of Cards by Issuer 2015-2019
Table 14 Credit Cards: Number of Cards by Operator 2015-2019
Table 15 Credit Cards Payment Transaction Value by Issuer 2015-2019
Table 16 Credit Cards Payment Transaction Value by Operator 2015-2019
Table 17 Commercial Credit Cards: Number of Cards by Issuer 2015-2019
Table 18 Commercial Credit Cards: Number of Cards by Operator 2015-2019
Table 19 Commercial Credit Cards Payment Transaction Value by Issuer 2015-2019
Table 20 Commercial Credit Cards Payment Transaction Value by Operator 2015-2019
Table 21 Personal Credit Cards: Number of Cards by Issuer 2015-2019
Table 22 Personal Credit Cards: Number of Cards by Operator 2015-2019
Table 23 Personal Credit Cards Payment Transaction Value by Issuer 2015-2019
Table 24 Personal Credit Cards Payment Transaction Value by Operator 2015-2019
Table 25 Forecast Credit Cards: Number of Cards in Circulation 2020-2025
Table 26 Forecast Credit Cards Transactions 2020-2025
Table 27 Forecast Credit Cards in Circulation: % Growth 2020-2025
Table 28 Forecast Credit Cards Transactions: % Growth 2020-2025
Table 29 Forecast Commercial Credit Cards: Number of Cards in Circulation 2020-2025
Table 30 Forecast Commercial Credit Cards Transactions 2020-2025
Table 31 Forecast Commercial Credit Cards in Circulation: % Growth 2020-2025
Table 32 Forecast Commercial Credit Cards Transactions: % Growth 2020-2025
Table 33 Forecast Personal Credit Cards: Number of Cards in Circulation 2020-2025
Table 34 Forecast Personal Credit Cards Transactions 2020-2025
Table 35 Forecast Personal Credit Cards in Circulation: % Growth 2020-2025
Table 36 Forecast Personal Credit Cards Transactions: % Growth 2020-2025

Debit Cards in Turkey - Category analysis

Debit Cards in Turkey - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Ongoing adoption of debit cards accelerated by COVID-19 crisis

Shift away from ATM withdrawal towards micropayments

Publicly owned banks leverage local workforce to remain in pole position

RECOVERY AND OPPORTUNITIES

Current shift towards card payments to continue despite lifting of restrictions

Focus on enticing reward programmes to attract consumers

Investment in new innovative payment technologies key to success

CATEGORY DATA

Table 37 Debit Cards: Number of Cards in Circulation 2015-2020
Table 38 Debit Cards Transactions 2015-2020
Table 39 Debit Cards in Circulation: % Growth 2015-2020
Table 40 Debit Cards Transactions: % Growth 2015-2020
Table 41 Debit Cards: Number of Cards by Issuer 2015-2019
Table 42 Debit Cards: Number of Cards by Operator 2015-2019
Table 43 Debit Cards Payment Transaction Value by Issuer 2015-2019
Table 44 Debit Cards Payment Transaction Value by Operator 2015-2019
Table 45 Forecast Debit Cards: Number of Cards in Circulation 2020-2025
Table 46 Forecast Debit Cards Transactions 2020-2025
Table 47 Forecast Debit Cards in Circulation: % Growth 2020-2025
Table 48 Forecast Debit Cards Transactions: % Growth 2020-2025

Pre-Paid Cards in Turkey - Category analysis

Pre-Paid Cards in Turkey - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Strong potential for pre-paid cards despite negative impact of COVID-19 lockdown

Demand supported by strong popularity as meal cards throughout Turkey

Rising demand fuels increasingly fragmented competitive environment

RECOVERY AND OPPORTUNITIES

Quick recovery from pandemic expected given widespread demand for convenience

Strong growth potential for open loop cards among unbanked and young consumers

Growing competition from new cards and operators

CATEGORY DATA

Table 49 Pre-paid Cards: Number of Cards in Circulation 2015-2020
Table 50 Pre-paid Cards Transactions 2015-2020
Table 51 Pre-paid Cards in Circulation: % Growth 2015-2020
Table 52 Pre-paid Cards Transactions: % Growth 2015-2020
Table 53 Closed Loop Pre-paid Cards Transactions 2015-2020
Table 54 Closed Loop Pre-paid Cards Transactions: % Growth 2015-2020
Table 55 Open Loop Pre-paid Cards Transactions 2015-2020
Table 56 Open Loop Pre-paid Cards Transactions: % Growth 2015-2020
Table 57 Pre-paid Cards: Number of Cards by Issuer 2015-2019
Table 58 Pre-paid Cards: Number of Cards by Operator 2015-2019
Table 59 Pre-paid Cards Transaction Value by Issuer 2015-2019
Table 60 Pre-paid Cards Transaction Value by Operator 2015-2019
Table 61 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2015-2019
Table 62 Closed Loop Pre-paid Cards: Number of Cards by Operator 2015-2019
Table 63 Closed Loop Pre-paid Cards Transaction Value by Issuer 2015-2019
Table 64 Closed Loop Pre-paid Cards Transaction Value by Operator 2015-2019
Table 65 Open Loop Pre-paid Cards: Number of Cards by Issuer 2015-2019
Table 66 Open Loop Pre-paid Cards: Number of Cards by Operator 2015-2019
Table 67 Open Loop Pre-paid Cards Transaction Value by Issuer 2015-2019
Table 68 Open Loop Pre-paid Cards Transaction Value by Operator 2015-2019
Table 69 Forecast Pre-paid Cards: Number of Cards in Circulation 2020-2025
Table 70 Forecast Pre-paid Cards Transactions 2020-2025
Table 71 Forecast Pre-paid Cards in Circulation: % Growth 2020-2025
Table 72 Forecast Pre-paid Cards Transactions: % Growth 2020-2025
Table 73 Forecast Closed Loop Pre-paid Cards Transactions 2020-2025
Table 74 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2020-2025
Table 75 Forecast Open Loop Pre-paid Cards Transactions 2020-2025
Table 76 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2020-2025

Store Cards in Turkey - Category analysis

Store Cards in Turkey - Company Profile

PROSPECTS

Financial Cards and Payments in Turkey - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer payments

COVID-19 country impact

Pandemic fears accelerate shift towards cashless society

Adoption of new technology boosts debit card usage

Visa and MasterCard experiencing growing competition from local operators

What next for consumer payments?

MARKET INDICATORS

Table 77 Number of POS Terminals: Units 2015-2020
Table 78 Number of ATMs: Units 2015-2020
Table 79 Value Lost to Fraud 2015-2020
Table 80 Card Expenditure by Location 2020
Table 81 Financial Cards in Circulation by Type: % Number of Cards 2015-2020
Table 82 Domestic versus Foreign Spend 2020

MARKET DATA

Table 83 Financial Cards by Category: Number of Cards in Circulation 2015-2020
Table 84 Financial Cards by Category: Number of Accounts 2015-2020
Table 85 Financial Cards Transactions by Category: Value 2015-2020
Table 86 Financial Cards by Category: Number of Transactions 2015-2020
Table 87 Consumer Payments by Category: Value 2015-2020
Table 88 Consumer Payments by Category: Number of Transactions 2015-2020
Table 89 M-Commerce by Category: Value 2015-2020
Table 90 M-Commerce by Category: % Value Growth 2015-2020
Table 91 Financial Cards: Number of Cards by Issuer 2015-2019
Table 92 Financial Cards: Number of Cards by Operator 2015-2019
Table 93 Financial Cards: Card Payment Transactions Value by Operator 2015-2019
Table 94 Financial Cards: Card Payment Transactions Value by Issuer 2015-2019
Table 95 Forecast Financial Cards by Category: Number of Cards in Circulation 2020-2025
Table 96 Forecast Financial Cards by Category: Number of Accounts 2020-2025
Table 97 Forecast Financial Cards Transactions by Category: Value 2020-2025
Table 98 Forecast Financial Cards by Category: Number of Transactions 2020-2025
Table 99 Forecast Consumer Payments by Category: Value 2020-2025
Table 100 Forecast Consumer Payments by Category: Number of Transactions 2020-2025
Table 101 Forecast M-Commerce by Category: Value 2020-2025
Table 102 Forecast M-Commerce by Category: % Value Growth 2020-2025

Megatrends

Country Report

Credit Cards in Turkey

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Turkish consumers turn towards e-commerce in response to COVID-19

Popularity of contactless payment functionality boosts demand for credit cards

Public banks invest strongly to compete with private operators

Overview

Why buy this report?

SAMPLES

Delivery Method

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Charge Cards in Turkey - Category analysis

Charge Cards in Turkey - Company Profile

PROSPECTS

Credit Cards in Turkey - Category analysis

Credit Cards in Turkey - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Turkish consumers turn towards e-commerce in response to COVID-19

Popularity of contactless payment functionality boosts demand for credit cards

Public banks invest strongly to compete with private operators

RECOVERY AND OPPORTUNITIES

Leading brands continue to invest in raising consumer awareness

Strong growth potential for commercial credit cards despite overall saturation

Growing adoption of mobile payments and online shopping driving demand

CATEGORY DATA

Debit Cards in Turkey - Category analysis

Debit Cards in Turkey - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Ongoing adoption of debit cards accelerated by COVID-19 crisis

Shift away from ATM withdrawal towards micropayments

Publicly owned banks leverage local workforce to remain in pole position

RECOVERY AND OPPORTUNITIES

Current shift towards card payments to continue despite lifting of restrictions

Focus on enticing reward programmes to attract consumers

Investment in new innovative payment technologies key to success

CATEGORY DATA

Pre-Paid Cards in Turkey - Category analysis

Pre-Paid Cards in Turkey - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Strong potential for pre-paid cards despite negative impact of COVID-19 lockdown

Demand supported by strong popularity as meal cards throughout Turkey

Rising demand fuels increasingly fragmented competitive environment

RECOVERY AND OPPORTUNITIES

Quick recovery from pandemic expected given widespread demand for convenience

Strong growth potential for open loop cards among unbanked and young consumers

Growing competition from new cards and operators

CATEGORY DATA

Store Cards in Turkey - Category analysis

Store Cards in Turkey - Company Profile

PROSPECTS

Financial Cards and Payments in Turkey - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer payments

COVID-19 country impact

Pandemic fears accelerate shift towards cashless society

Adoption of new technology boosts debit card usage

Visa and MasterCard experiencing growing competition from local operators

What next for consumer payments?

MARKET INDICATORS

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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