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Overview:
Understand the latest market trends and future growth opportunities for the Credit Card Transactions industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Credit Card Transactions industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Credit Card Transactions in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Credit Card Transactions in Turkey?
- What are the major trends key to understanding Credit Card Transactions in Turkey?
- How has COVID-19, recession and macroeconomic volatility impacted the market?
- How long will the market take to recover? What are the opportunities now?
- How will political context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Charge Cards in Turkey - Category analysis
Charge Cards in Turkey - Company Profile
PROSPECTS
Credit Cards in Turkey - Category analysis
Credit Cards in Turkey - Company Profile
KEY DATA FINDINGS
2020 IMPACT
Turkish consumers turn towards e-commerce in response to COVID-19
Popularity of contactless payment functionality boosts demand for credit cards
Public banks invest strongly to compete with private operators
RECOVERY AND OPPORTUNITIES
Leading brands continue to invest in raising consumer awareness
Strong growth potential for commercial credit cards despite overall saturation
Growing adoption of mobile payments and online shopping driving demand
CATEGORY DATA
Table 1 Credit Cards: Number of Cards in Circulation 2015-2020
Table 2 Credit Cards Transactions 2015-2020
Table 3 Credit Cards in Circulation: % Growth 2015-2020
Table 4 Credit Cards Transactions: % Growth 2015-2020
Table 5 Commercial Credit Cards: Number of Cards in Circulation 2015-2020
Table 6 Commercial Credit Cards Transactions 2015-2020
Table 7 Commercial Credit Cards in Circulation: % Growth 2015-2020
Table 8 Commercial Credit Cards Transactions: % Growth 2015-2020
Table 9 Personal Credit Cards: Number of Cards in Circulation 2015-2020
Table 10 Personal Credit Cards Transactions 2015-2020
Table 11 Personal Credit Cards in Circulation: % Growth 2015-2020
Table 12 Personal Credit Cards Transactions: % Growth 2015-2020
Table 13 Credit Cards: Number of Cards by Issuer 2015-2019
Table 14 Credit Cards: Number of Cards by Operator 2015-2019
Table 15 Credit Cards Payment Transaction Value by Issuer 2015-2019
Table 16 Credit Cards Payment Transaction Value by Operator 2015-2019
Table 17 Commercial Credit Cards: Number of Cards by Issuer 2015-2019
Table 18 Commercial Credit Cards: Number of Cards by Operator 2015-2019
Table 19 Commercial Credit Cards Payment Transaction Value by Issuer 2015-2019
Table 20 Commercial Credit Cards Payment Transaction Value by Operator 2015-2019
Table 21 Personal Credit Cards: Number of Cards by Issuer 2015-2019
Table 22 Personal Credit Cards: Number of Cards by Operator 2015-2019
Table 23 Personal Credit Cards Payment Transaction Value by Issuer 2015-2019
Table 24 Personal Credit Cards Payment Transaction Value by Operator 2015-2019
Table 25 Forecast Credit Cards: Number of Cards in Circulation 2020-2025
Table 26 Forecast Credit Cards Transactions 2020-2025
Table 27 Forecast Credit Cards in Circulation: % Growth 2020-2025
Table 28 Forecast Credit Cards Transactions: % Growth 2020-2025
Table 29 Forecast Commercial Credit Cards: Number of Cards in Circulation 2020-2025
Table 30 Forecast Commercial Credit Cards Transactions 2020-2025
Table 31 Forecast Commercial Credit Cards in Circulation: % Growth 2020-2025
Table 32 Forecast Commercial Credit Cards Transactions: % Growth 2020-2025
Table 33 Forecast Personal Credit Cards: Number of Cards in Circulation 2020-2025
Table 34 Forecast Personal Credit Cards Transactions 2020-2025
Table 35 Forecast Personal Credit Cards in Circulation: % Growth 2020-2025
Table 36 Forecast Personal Credit Cards Transactions: % Growth 2020-2025
Debit Cards in Turkey - Category analysis
Debit Cards in Turkey - Company Profile
KEY DATA FINDINGS
2020 IMPACT
Ongoing adoption of debit cards accelerated by COVID-19 crisis
Shift away from ATM withdrawal towards micropayments
Publicly owned banks leverage local workforce to remain in pole position
RECOVERY AND OPPORTUNITIES
Current shift towards card payments to continue despite lifting of restrictions
Focus on enticing reward programmes to attract consumers
Investment in new innovative payment technologies key to success
CATEGORY DATA
Table 37 Debit Cards: Number of Cards in Circulation 2015-2020
Table 38 Debit Cards Transactions 2015-2020
Table 39 Debit Cards in Circulation: % Growth 2015-2020
Table 40 Debit Cards Transactions: % Growth 2015-2020
Table 41 Debit Cards: Number of Cards by Issuer 2015-2019
Table 42 Debit Cards: Number of Cards by Operator 2015-2019
Table 43 Debit Cards Payment Transaction Value by Issuer 2015-2019
Table 44 Debit Cards Payment Transaction Value by Operator 2015-2019
Table 45 Forecast Debit Cards: Number of Cards in Circulation 2020-2025
Table 46 Forecast Debit Cards Transactions 2020-2025
Table 47 Forecast Debit Cards in Circulation: % Growth 2020-2025
Table 48 Forecast Debit Cards Transactions: % Growth 2020-2025
Pre-Paid Cards in Turkey - Category analysis
Pre-Paid Cards in Turkey - Company Profile
KEY DATA FINDINGS
2020 IMPACT
Strong potential for pre-paid cards despite negative impact of COVID-19 lockdown
Demand supported by strong popularity as meal cards throughout Turkey
Rising demand fuels increasingly fragmented competitive environment
RECOVERY AND OPPORTUNITIES
Quick recovery from pandemic expected given widespread demand for convenience
Strong growth potential for open loop cards among unbanked and young consumers
Growing competition from new cards and operators
CATEGORY DATA
Table 49 Pre-paid Cards: Number of Cards in Circulation 2015-2020
Table 50 Pre-paid Cards Transactions 2015-2020
Table 51 Pre-paid Cards in Circulation: % Growth 2015-2020
Table 52 Pre-paid Cards Transactions: % Growth 2015-2020
Table 53 Closed Loop Pre-paid Cards Transactions 2015-2020
Table 54 Closed Loop Pre-paid Cards Transactions: % Growth 2015-2020
Table 55 Open Loop Pre-paid Cards Transactions 2015-2020
Table 56 Open Loop Pre-paid Cards Transactions: % Growth 2015-2020
Table 57 Pre-paid Cards: Number of Cards by Issuer 2015-2019
Table 58 Pre-paid Cards: Number of Cards by Operator 2015-2019
Table 59 Pre-paid Cards Transaction Value by Issuer 2015-2019
Table 60 Pre-paid Cards Transaction Value by Operator 2015-2019
Table 61 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2015-2019
Table 62 Closed Loop Pre-paid Cards: Number of Cards by Operator 2015-2019
Table 63 Closed Loop Pre-paid Cards Transaction Value by Issuer 2015-2019
Table 64 Closed Loop Pre-paid Cards Transaction Value by Operator 2015-2019
Table 65 Open Loop Pre-paid Cards: Number of Cards by Issuer 2015-2019
Table 66 Open Loop Pre-paid Cards: Number of Cards by Operator 2015-2019
Table 67 Open Loop Pre-paid Cards Transaction Value by Issuer 2015-2019
Table 68 Open Loop Pre-paid Cards Transaction Value by Operator 2015-2019
Table 69 Forecast Pre-paid Cards: Number of Cards in Circulation 2020-2025
Table 70 Forecast Pre-paid Cards Transactions 2020-2025
Table 71 Forecast Pre-paid Cards in Circulation: % Growth 2020-2025
Table 72 Forecast Pre-paid Cards Transactions: % Growth 2020-2025
Table 73 Forecast Closed Loop Pre-paid Cards Transactions 2020-2025
Table 74 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2020-2025
Table 75 Forecast Open Loop Pre-paid Cards Transactions 2020-2025
Table 76 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2020-2025
Store Cards in Turkey - Category analysis
Store Cards in Turkey - Company Profile
PROSPECTS
Financial Cards and Payments in Turkey - Industry Overview
EXECUTIVE SUMMARY
COVID-19 impact on consumer payments
COVID-19 country impact
Pandemic fears accelerate shift towards cashless society
Adoption of new technology boosts debit card usage
Visa and MasterCard experiencing growing competition from local operators
What next for consumer payments?
MARKET INDICATORS
Table 77 Number of POS Terminals: Units 2015-2020
Table 78 Number of ATMs: Units 2015-2020
Table 79 Value Lost to Fraud 2015-2020
Table 80 Card Expenditure by Location 2020
Table 81 Financial Cards in Circulation by Type: % Number of Cards 2015-2020
Table 82 Domestic versus Foreign Spend 2020
MARKET DATA
Table 83 Financial Cards by Category: Number of Cards in Circulation 2015-2020
Table 84 Financial Cards by Category: Number of Accounts 2015-2020
Table 85 Financial Cards Transactions by Category: Value 2015-2020
Table 86 Financial Cards by Category: Number of Transactions 2015-2020
Table 87 Consumer Payments by Category: Value 2015-2020
Table 88 Consumer Payments by Category: Number of Transactions 2015-2020
Table 89 M-Commerce by Category: Value 2015-2020
Table 90 M-Commerce by Category: % Value Growth 2015-2020
Table 91 Financial Cards: Number of Cards by Issuer 2015-2019
Table 92 Financial Cards: Number of Cards by Operator 2015-2019
Table 93 Financial Cards: Card Payment Transactions Value by Operator 2015-2019
Table 94 Financial Cards: Card Payment Transactions Value by Issuer 2015-2019
Table 95 Forecast Financial Cards by Category: Number of Cards in Circulation 2020-2025
Table 96 Forecast Financial Cards by Category: Number of Accounts 2020-2025
Table 97 Forecast Financial Cards Transactions by Category: Value 2020-2025
Table 98 Forecast Financial Cards by Category: Number of Transactions 2020-2025
Table 99 Forecast Consumer Payments by Category: Value 2020-2025
Table 100 Forecast Consumer Payments by Category: Number of Transactions 2020-2025
Table 101 Forecast M-Commerce by Category: Value 2020-2025
Table 102 Forecast M-Commerce by Category: % Value Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 1 Research Sources