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Learn moreNov 2020
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With Turkish consumers gradually shifting away from cash, credit cards continue to gain a growing share of consumer payments. In addition, the massive rise in e-commerce following the COVID-19 outbreak has also helped to support this trend.
Although credit card transaction growth was negative and value growth was below the rate of inflation in 2020, in general consumers increasingly prefer to use credit cards for discretionary shopping needs like household food and hygiene items through contactless payment. In 2020, the contactless payment cap was increased to TRY250 as consumers increasingly opted for larger weekly shops at the expense of daily micro shops.
Privately owned banks such as Yapi, Garanti and Isbank continue to outperform their publicly owned competitors in credit cards. These players fiercely compete for the leading position in credit cards and heavily invest in promotional activities such as reward schemes and discounts.
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Discover the latest market trends and uncover sources of future market growth for the Credit Card Transactions industry in Turkey with research from Euromonitor's team of in-country analysts.
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If you're in the Credit Card Transactions industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.
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Euromonitor’s industry reports, including Credit Card Transactions in Turkey, originate from our database within our Consumer Finance market share and market size database
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.