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Country Report

Credit Card Transactions in

Credit Cards in Turkey

Oct 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Paying by instalment is a popular credit card function

Credit cards continued to grow in 2019. Growth has been bolstered by the increasing number of tailored products for different professional groups or various reward schemes.

Mobile payments and online shopping driving credit card growth

Online shopping and mobile payments are drivers for the strong performance of personal credit cards. New payment technologies are making card payments more convenient by the day.

Commercial credit cards offer strong potential growth

Commercial credit cards are expected to grow faster than personal credit cards over the forecast period. Banks are focused on expanding their commercial card client base as they do not believe there is as much space for growth in personal credit cards.

COMPETITIVE LANDSCAPE

Privately owned banks lead credit cards

Privately owned banks, such as Yapi, Garanti and Isbank, continue to outperform their publicly owned competitors in credit cards. These players fiercely compete for the leading position in credit cards and heavily invest in promotional activities such as reward schemes and discounts.

Publicly owned banks increase investment

While privately owned banks occupy the leading positions in credit cards, major publicly owned banks are also increasing their investment in credit cards. For example, in 2018, Ziraat launched a credit card brand, Bankkart, which comes in a dual format combining the features of a debit card and a credit card.

Leading banks focusing on product development in commercial credit cards

To target the increasing preference for commercial credit cards, leading banks are diversifying their commercial credit card portfolio and adding new features that improve payment and lending schemes for companies. Banks are successfully diversifying their commercial card portfolios to target different types of company and customer.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Credit Card Transactions industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Credit Card Transactions industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Credit Card Transactions in Turkey market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Credit Card Transactions in Turkey?
What are the major operators and issuers in Turkey?
What is the current state and expected evolution of consumer payment preference?
What payment instrument offers the highest growth potential?
What strategies and positioning have consumer finance companies utilized to win in the market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Euromonitor’s industry reports, including Credit Card Transactions in Turkey, originate from our database within our Consumer Finance market share and market size database

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Charge Cards in Turkey - Category analysis

Charge Cards in Turkey - Company Profile

PROSPECTS

Credit Cards in Turkey - Category analysis

Credit Cards in Turkey - Company Profile

HEADLINES

PROSPECTS

Paying by instalment is a popular credit card function

Mobile payments and online shopping driving credit card growth

Commercial credit cards offer strong potential growth

COMPETITIVE LANDSCAPE

Privately owned banks lead credit cards

Publicly owned banks increase investment

Leading banks focusing on product development in commercial credit cards

CATEGORY DATA

Table 1 Credit Cards: Number of Cards in Circulation 2014-2019
Table 2 Credit Cards Transactions 2014-2019
Table 3 Credit Cards in Circulation: % Growth 2014-2019
Table 4 Credit Cards Transactions: % Growth 2014-2019
Table 5 Commercial Credit Cards: Number of Cards in Circulation 2014-2019
Table 6 Commercial Credit Cards Transactions 2014-2019
Table 7 Commercial Credit Cards in Circulation: % Growth 2014-2019
Table 8 Commercial Credit Cards Transactions: % Growth 2014-2019
Table 9 Personal Credit Cards: Number of Cards in Circulation 2014-2019
Table 10 Personal Credit Cards Transactions 2014-2019
Table 11 Personal Credit Cards in Circulation: % Growth 2014-2019
Table 12 Personal Credit Cards Transactions: % Growth 2014-2019
Table 13 Credit Cards: Number of Cards by Issuer 2014-2018
Table 14 Credit Cards: Number of Cards by Operator 2014-2018
Table 15 Credit Cards Payment Transaction Value by Issuer 2014-2018
Table 16 Credit Cards Payment Transaction Value by Operator 2014-2018
Table 17 Commercial Credit Cards: Number of Cards by Issuer 2014-2018
Table 18 Commercial Credit Cards: Number of Cards by Operator 2014-2018
Table 19 Commercial Credit Cards Payment Transaction Value by Issuer 2014-2018
Table 20 Commercial Credit Cards Payment Transaction Value by Operator 2014-2018
Table 21 Personal Credit Cards: Number of Cards by Issuer 2014-2018
Table 22 Personal Credit Cards: Number of Cards by Operator 2014-2018
Table 23 Personal Credit Cards Payment Transaction Value by Issuer 2014-2018
Table 24 Personal Credit Cards Payment Transaction Value by Operator 2014-2018
Table 25 Forecast Credit Cards: Number of Cards in Circulation 2019-2024
Table 26 Forecast Credit Cards Transactions 2019-2024
Table 27 Forecast Credit Cards in Circulation: % Growth 2019-2024
Table 28 Forecast Credit Cards Transactions: % Growth 2019-2024
Table 29 Forecast Commercial Credit Cards: Number of Cards in Circulation 2019-2024
Table 30 Forecast Commercial Credit Cards Transactions 2019-2024
Table 31 Forecast Commercial Credit Cards in Circulation: % Growth 2019-2024
Table 32 Forecast Commercial Credit Cards Transactions: % Growth 2019-2024
Table 33 Forecast Personal Credit Cards: Number of Cards in Circulation 2019-2024
Table 34 Forecast Personal Credit Cards Transactions 2019-2024
Table 35 Forecast Personal Credit Cards in Circulation: % Growth 2019-2024
Table 36 Forecast Personal Credit Cards Transactions: % Growth 2019-2024

Debit Cards in Turkey - Category analysis

Debit Cards in Turkey - Company Profile

HEADLINES

PROSPECTS

Debit cards increasingly used for micropayments rather than ATM cash withdrawals

Leading players’ reward programmes boost dynamism of debit cards

Commercial debit cards will continue growing over the forecast period

COMPETITIVE LANDSCAPE

Publicly owned banks continue to dominate debit cards

Private banks look to reward programmes

Players investing in developing new payment technologies

CATEGORY DATA

Table 37 Debit Cards: Number of Cards in Circulation 2014-2019
Table 38 Debit Cards Transactions 2014-2019
Table 39 Debit Cards in Circulation: % Growth 2014-2019
Table 40 Debit Cards Transactions: % Growth 2014-2019
Table 41 Debit Cards: Number of Cards by Issuer 2014-2018
Table 42 Debit Cards: Number of Cards by Operator 2014-2018
Table 43 Debit Cards Payment Transaction Value by Issuer 2014-2018
Table 44 Debit Cards Payment Transaction Value by Operator 2014-2018
Table 45 Forecast Debit Cards: Number of Cards in Circulation 2019-2024
Table 46 Forecast Debit Cards Transactions 2019-2024
Table 47 Forecast Debit Cards in Circulation: % Growth 2019-2024
Table 48 Forecast Debit Cards Transactions: % Growth 2019-2024

Pre-Paid Cards in Turkey - Category analysis

Pre-Paid Cards in Turkey - Company Profile

HEADLINES

PROSPECTS

Meal cards popular with companies in Turkey

Open loop pre-paid cards popular among unbanked and young consumers

Gift cards enjoy a positive outlook thanks to their convenience

COMPETITIVE LANDSCAPE

Increasingly fragmented competitive environment

Belbim’s Istanbul Kart transportation card to become an open loop pre-paid card

New cards to intensify competition

CATEGORY DATA

Table 49 Pre-paid Cards: Number of Cards in Circulation 2014-2019
Table 50 Pre-paid Cards Transactions 2014-2019
Table 51 Pre-paid Cards in Circulation: % Growth 2014-2019
Table 52 Pre-paid Cards Transactions: % Growth 2014-2019
Table 53 Closed Loop Pre-paid Cards Transactions 2014-2019
Table 54 Closed Loop Pre-paid Cards Transactions: % Growth 2014-2019
Table 55 Open Loop Pre-paid Cards Transactions 2014-2019
Table 56 Open Loop Pre-paid Cards Transactions: % Growth 2014-2019
Table 57 Pre-paid Cards: Number of Cards by Issuer 2014-2018
Table 58 Pre-paid Cards: Number of Cards by Operator 2014-2018
Table 59 Pre-paid Cards Transaction Value by Issuer 2014-2018
Table 60 Pre-paid Cards Transaction Value by Operator 2014-2018
Table 61 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2014-2018
Table 62 Closed Loop Pre-paid Cards: Number of Cards by Operator 2014-2018
Table 63 Closed Loop Pre-paid Cards Transaction Value by Issuer 2014-2018
Table 64 Closed Loop Pre-paid Cards Transaction Value by Operator 2014-2018
Table 65 Open Loop Pre-paid Cards: Number of Cards by Issuer 2014-2018
Table 66 Open Loop Pre-paid Cards: Number of Cards by Operator 2014-2018
Table 67 Open Loop Pre-paid Cards Transaction Value by Issuer 2014-2018
Table 68 Open Loop Pre-paid Cards Transaction Value by Operator 2014-2018
Table 69 Forecast Pre-paid Cards: Number of Cards in Circulation 2019-2024
Table 70 Forecast Pre-paid Cards Transactions 2019-2024
Table 71 Forecast Pre-paid Cards in Circulation: % Growth 2019-2024
Table 72 Forecast Pre-paid Cards Transactions: % Growth 2019-2024
Table 73 Forecast Closed Loop Pre-paid Cards Transactions 2019-2024
Table 74 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2019-2024
Table 75 Forecast Open Loop Pre-paid Cards Transactions 2019-2024
Table 76 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2019-2024

Store Cards in Turkey - Category analysis

Store Cards in Turkey - Company Profile

PROSPECTS

Financial Cards and Payments in Turkey - Industry Overview

EXECUTIVE SUMMARY

Financial cards continues to grow as paper payment transactions remain in decline

Commercial cards offer potential, but non-repayable loans are on the rise

Young average age of local population boosts new technology uptake

Local card operator Troy still small but growing dynamically

Forecast period to see continued growth in card payments

MARKET INDICATORS

Table 77 Number of POS Terminals: Units 2014-2019
Table 78 Number of ATMs: Units 2014-2019
Table 79 Value Lost to Fraud 2014-2019
Table 80 Card Expenditure by Location 2019
Table 81 Financial Cards in Circulation by Type: % Number of Cards 2014-2019
Table 82 Domestic versus Foreign Spend 2019

MARKET DATA

Table 83 Financial Cards by Category: Number of Cards in Circulation 2014-2019
Table 84 Financial Cards by Category: Number of Accounts 2014-2019
Table 85 Financial Cards Transactions by Category: Value 2014-2019
Table 86 Financial Cards by Category: Number of Transactions 2014-2019
Table 87 Consumer Payments by Category: Value 2014-2019
Table 88 Consumer Payments by Category: Number of Transactions 2014-2019
Table 89 M-Commerce by Category: Value 2014-2019
Table 90 M-Commerce by Category: % Value Growth 2014-2019
Table 91 Financial Cards: Number of Cards by Issuer 2014-2018
Table 92 Financial Cards: Number of Cards by Operator 2014-2018
Table 93 Financial Cards: Card Payment Transactions Value by Operator 2014-2018
Table 94 Financial Cards: Card Payment Transactions Value by Issuer 2014-2018
Table 95 Forecast Financial Cards by Category: Number of Cards in Circulation 2019-2024
Table 96 Forecast Financial Cards by Category: Number of Accounts 2019-2024
Table 97 Forecast Financial Cards Transactions by Category: Value 2019-2024
Table 98 Forecast Financial Cards by Category: Number of Transactions 2019-2024
Table 99 Forecast Consumer Payments by Category: Value 2019-2024
Table 100 Forecast Consumer Payments by Category: Number of Transactions 2019-2024
Table 101 Forecast M-Commerce by Category: Value 2019-2024
Table 102 Forecast M-Commerce by Category: % Value Growth 2019-2024

Megatrends

Country Report

Credit Cards in Turkey

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Paying by instalment is a popular credit card function

Mobile payments and online shopping driving credit card growth

Commercial credit cards offer strong potential growth

COMPETITIVE LANDSCAPE

Privately owned banks lead credit cards

Publicly owned banks increase investment

Leading banks focusing on product development in commercial credit cards

Overview

Why buy this report?

SAMPLES

Delivery Method

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Charge Cards in Turkey - Category analysis

Charge Cards in Turkey - Company Profile

PROSPECTS

Credit Cards in Turkey - Category analysis

Credit Cards in Turkey - Company Profile

HEADLINES

PROSPECTS

Paying by instalment is a popular credit card function

Mobile payments and online shopping driving credit card growth

Commercial credit cards offer strong potential growth

COMPETITIVE LANDSCAPE

Privately owned banks lead credit cards

Publicly owned banks increase investment

Leading banks focusing on product development in commercial credit cards

CATEGORY DATA

Debit Cards in Turkey - Category analysis

Debit Cards in Turkey - Company Profile

HEADLINES

PROSPECTS

Debit cards increasingly used for micropayments rather than ATM cash withdrawals

Leading players’ reward programmes boost dynamism of debit cards

Commercial debit cards will continue growing over the forecast period

COMPETITIVE LANDSCAPE

Publicly owned banks continue to dominate debit cards

Private banks look to reward programmes

Players investing in developing new payment technologies

CATEGORY DATA

Pre-Paid Cards in Turkey - Category analysis

Pre-Paid Cards in Turkey - Company Profile

HEADLINES

PROSPECTS

Meal cards popular with companies in Turkey

Open loop pre-paid cards popular among unbanked and young consumers

Gift cards enjoy a positive outlook thanks to their convenience

COMPETITIVE LANDSCAPE

Increasingly fragmented competitive environment

Belbim’s Istanbul Kart transportation card to become an open loop pre-paid card

New cards to intensify competition

CATEGORY DATA

Store Cards in Turkey - Category analysis

Store Cards in Turkey - Company Profile

PROSPECTS

Financial Cards and Payments in Turkey - Industry Overview

EXECUTIVE SUMMARY

Financial cards continues to grow as paper payment transactions remain in decline

Commercial cards offer potential, but non-repayable loans are on the rise

Young average age of local population boosts new technology uptake

Local card operator Troy still small but growing dynamically

Forecast period to see continued growth in card payments

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

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