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Country Report

Credit Card Transactions in

Credit Cards in Turkey

24 pages, Nov 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

New card holders driving credit cards

In 2018, credit cards continued to benefit from a more flexible regulative framework, which increased the preference for credit card payments. Credit cards are becoming increasingly popular as they enable consumers to postpone payment and pay in instalments.

Commercial credit cards offer strong potential growth

In 2018, commercial credit cards continued to record stronger growth than personal credit cards in terms of number of cards, transactions and value sales. The main impetus behind commercial credit cards’ stronger performance, apart from its comparatively low base, comes from an increasing preference for such cards among medium- and small-scale enterprises.

Increase in mobile and online shopping and new payment technologies having a positive impact

The growing consumer preference for online shopping and mobile payments continues to have a positive impact on the performance of personal credit cards. According to Interbank Card Center, credit card payments accounted for 95% of total online payments with cards in 2017.

COMPETITIVE LANDSCAPE

Privately owned banks dominate credit cards

In 2017, privately owned banks, such as Yapi Kredi, Garanti, and Türkiye Is Bank, continued to outperform their publicly owned competitors. These brands fiercely compete for the leading position in credit cards and heavily invest in promotional activities such as reward schemes and discounts.

Publicly owned banks increase investment

While privately owned banks occupy the leading positions in credit cards, major publicly owned banks are also increasing their investment in credit cards. For example, in 2018, Ziraat Bankasi launched its own credit card brand, Bankkart, which comes in a dual format combining the features of a debit card and a credit card.

Leading banks focusing on product development in commercial credit cards

To target the increasing preference for commercial credit cards, leading banks are diversifying their commercial credit card portfolio and adding new features which improve payment and lending schemes for companies. Banks are successfully diversifying their commercial card portfolios to target different types of company and customer.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Credit Card Transactions industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Credit Card Transactions industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Credit Card Transactions in Turkey market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Credit Card Transactions in Turkey?
What are the major operators and issuers in Turkey?
What is the current state and expected evolution of consumer payment preference?
What payment instrument offers the highest growth potential?
What strategies and positioning have consumer finance companies utilized to win in the market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Euromonitor’s industry reports, including Credit Card Transactions in Turkey, originate from our database within our Consumer Finance market share and market size database

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Charge Cards in Turkey - Category analysis

Charge Cards in Turkey - Company Profile

PROSPECTS

Credit Cards in Turkey - Category analysis

Credit Cards in Turkey - Company Profile

HEADLINES

PROSPECTS

New card holders driving credit cards

Commercial credit cards offer strong potential growth

Increase in mobile and online shopping and new payment technologies having a positive impact

COMPETITIVE LANDSCAPE

Privately owned banks dominate credit cards

Publicly owned banks increase investment

Leading banks focusing on product development in commercial credit cards

CATEGORY DATA

Table 1 Credit Cards: Number of Cards in Circulation 2013-2018
Table 2 Credit Cards Transactions 2013-2018
Table 3 Credit Cards in Circulation: % Growth 2013-2018
Table 4 Credit Cards Transactions: % Growth 2013-2018
Table 5 Commercial Credit Cards: Number of Cards in Circulation 2013-2018
Table 6 Commercial Credit Cards Transactions 2013-2018
Table 7 Commercial Credit Cards in Circulation: % Growth 2013-2018
Table 8 Commercial Credit Cards Transactions: % Growth 2013-2018
Table 9 Personal Credit Cards: Number of Cards in Circulation 2013-2018
Table 10 Personal Credit Cards Transactions 2013-2018
Table 11 Personal Credit Cards in Circulation: % Growth 2013-2018
Table 12 Personal Credit Cards Transactions: % Growth 2013-2018
Table 13 Credit Cards: Number of Cards by Issuer 2013-2017
Table 14 Credit Cards: Number of Cards by Operator 2013-2017
Table 15 Credit Cards Payment Transaction Value by Issuer 2013-2017
Table 16 Credit Cards Payment Transaction Value by Operator 2013-2017
Table 17 Commercial Credit Cards: Number of Cards by Issuer 2013-2017
Table 18 Commercial Credit Cards: Number of Cards by Operator 2013-2017
Table 19 Commercial Credit Cards Payment Transaction Value by Issuer 2013-2017
Table 20 Commercial Credit Cards Payment Transaction Value by Operator 2013-2017
Table 21 Personal Credit Cards: Number of Cards by Issuer 2013-2017
Table 22 Personal Credit Cards: Number of Cards by Operator 2013-2017
Table 23 Personal Credit Cards Payment Transaction Value by Issuer 2013-2017
Table 24 Personal Credit Cards Payment Transaction Value by Operator 2013-2017
Table 25 Forecast Credit Cards: Number of Cards in Circulation 2018-2023
Table 26 Forecast Credit Cards Transactions 2018-2023
Table 27 Forecast Credit Cards in Circulation: % Growth 2018-2023
Table 28 Forecast Credit Cards Transactions: % Growth 2018-2023
Table 29 Forecast Commercial Credit Cards: Number of Cards in Circulation 2018-2023
Table 30 Forecast Commercial Credit Cards Transactions 2018-2023
Table 31 Forecast Commercial Credit Cards in Circulation: % Growth 2018-2023
Table 32 Forecast Commercial Credit Cards Transactions: % Growth 2018-2023
Table 33 Forecast Personal Credit Cards: Number of Cards in Circulation 2018-2023
Table 34 Forecast Personal Credit Cards Transactions 2018-2023
Table 35 Forecast Personal Credit Cards in Circulation: % Growth 2018-2023
Table 36 Forecast Personal Credit Cards Transactions: % Growth 2018-2023

Debit Cards in Turkey - Category analysis

Debit Cards in Turkey - Company Profile

HEADLINES

PROSPECTS

Debit cards benefiting from changing consumer perceptions

Strong growth prospects for commercial debit cards

Leading players’ reward programmes boost dynamism of debit cards

COMPETITIVE LANDSCAPE

Publicly owned banks to continue to dominate debit cards

Private banks look to reward programmes

Leading players set to invest in developing new payment technologies

CATEGORY DATA

Table 37 Debit Cards: Number of Cards in Circulation 2013-2018
Table 38 Debit Cards Transactions 2013-2018
Table 39 Debit Cards in Circulation: % Growth 2013-2018
Table 40 Debit Cards Transactions: % Growth 2013-2018
Table 41 Debit Cards: Number of Cards by Issuer 2013-2017
Table 42 Debit Cards: Number of Cards by Operator 2013-2017
Table 43 Debit Cards Payment Transaction Value by Issuer 2013-2017
Table 44 Debit Cards Payment Transaction Value by Operator 2013-2017
Table 45 Forecast Debit Cards: Number of Cards in Circulation 2018-2023
Table 46 Forecast Debit Cards Transactions 2018-2023
Table 47 Forecast Debit Cards in Circulation: % Growth 2018-2023
Table 48 Forecast Debit Cards Transactions: % Growth 2018-2023

Pre-Paid Cards in Turkey - Category analysis

Pre-Paid Cards in Turkey - Company Profile

HEADLINES

PROSPECTS

Acceptance and popularity of open loop pre-paid cards set to increase

Employee cards add dynamism to pre-paid cards

Gift cards enjoy a positive outlook thanks to their convenience

COMPETITIVE LANDSCAPE

Increasingly fragmented competitive environment

Change in regulations

New cards to intensify competition

CATEGORY DATA

Table 49 Pre-paid Cards: Number of Cards in Circulation 2013-2018
Table 50 Pre-paid Cards Transactions 2013-2018
Table 51 Pre-paid Cards in Circulation: % Growth 2013-2018
Table 52 Pre-paid Cards Transactions: % Growth 2013-2018
Table 53 Closed Loop Pre-paid Cards Transactions 2013-2018
Table 54 Closed Loop Pre-paid Cards Transactions: % Growth 2013-2018
Table 55 Open Loop Pre-paid Cards Transactions 2013-2018
Table 56 Open Loop Pre-paid Cards Transactions: % Growth 2013-2018
Table 57 Pre-paid Cards: Number of Cards by Issuer 2013-2017
Table 58 Pre-paid Cards: Number of Cards by Operator 2013-2017
Table 59 Pre-paid Cards Transaction Value by Issuer 2013-2017
Table 60 Pre-paid Cards Transaction Value by Operator 2013-2017
Table 61 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2013-2017
Table 62 Closed Loop Pre-paid Cards: Number of Cards by Operator 2013-2017
Table 63 Closed Loop Pre-paid Cards Transaction Value by Issuer 2013-2017
Table 64 Closed Loop Pre-paid Cards Transaction Value by Operator 2013-2017
Table 65 Open Loop Pre-paid Cards: Number of Cards by Issuer 2013-2017
Table 66 Open Loop Pre-paid Cards: Number of Cards by Operator 2013-2017
Table 67 Open Loop Pre-paid Cards Transaction Value by Issuer 2013-2017
Table 68 Open Loop Pre-paid Cards Transaction Value by Operator 2013-2017
Table 69 Forecast Pre-paid Cards: Number of Cards in Circulation 2018-2023
Table 70 Forecast Pre-paid Cards Transactions 2018-2023
Table 71 Forecast Pre-paid Cards in Circulation: % Growth 2018-2023
Table 72 Forecast Pre-paid Cards Transactions: % Growth 2018-2023
Table 73 Forecast Closed Loop Pre-paid Cards Transactions 2018-2023
Table 74 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2018-2023
Table 75 Forecast Open Loop Pre-paid Cards Transactions 2018-2023
Table 76 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2018-2023

Store Cards in Turkey - Category analysis

Store Cards in Turkey - Company Profile

PROSPECTS

Financial Cards and Payments in Turkey - Industry Overview

EXECUTIVE SUMMARY

Financial cards record strong performance

Card payments record a dynamic performance despite macroeconomic deterioration and declining consumer confidence

New local card operator intensifies competition

Commercial financial cards register strong growth

Forecast period set to see strong growth in card payments

MARKET INDICATORS

Table 77 Number of POS Terminals: Units 2013-2018
Table 78 Number of ATMs: Units 2013-2018
Table 79 Value Lost to Fraud 2013-2018
Table 80 Card Expenditure by Location 2017
Table 81 Financial Cards in Circulation by Type: % Number of Cards 2013-2018
Table 82 Domestic versus Foreign Spend 2018

MARKET DATA

Table 83 Financial Cards by Category: Number of Cards in Circulation 2013-2018
Table 84 Financial Cards by Category: Number of Accounts 2013-2018
Table 85 Financial Cards Transactions by Category: Value 2013-2018
Table 86 Financial Cards by Category: Number of Transactions 2013-2018
Table 87 Consumer Payments by Category: Value 2013-2018
Table 88 Consumer Payments by Category: Number of Transactions 2013-2018
Table 89 M-Commerce by Category: Value 2013-2018
Table 90 M-Commerce by Category: % Value Growth 2013-2018
Table 91 Financial Cards: Number of Cards by Issuer 2013-2017
Table 92 Financial Cards: Number of Cards by Operator 2013-2017
Table 93 Financial Cards: Card Payment Transactions Value by Operator 2013-2017
Table 94 Financial Cards: Card Payment Transactions Value by Issuer 2013-2017
Table 95 Forecast Financial Cards by Category: Number of Cards in Circulation 2018-2023
Table 96 Forecast Financial Cards by Category: Number of Accounts 2018-2023
Table 97 Forecast Financial Cards Transactions by Category: Value 2018-2023
Table 98 Forecast Financial Cards by Category: Number of Transactions 2018-2023
Table 99 Forecast Consumer Payments by Category: Value 2018-2023
Table 100 Forecast Consumer Payments by Category: Number of Transactions 2018-2023
Table 101 Forecast M-Commerce by Category: Value 2018-2023
Table 102 Forecast M-Commerce by Category: % Value Growth 2018-2023

Megatrends

Country Report

Credit Cards in Turkey

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

New card holders driving credit cards

Commercial credit cards offer strong potential growth

Increase in mobile and online shopping and new payment technologies having a positive impact

COMPETITIVE LANDSCAPE

Privately owned banks dominate credit cards

Publicly owned banks increase investment

Leading banks focusing on product development in commercial credit cards

Overview

Why buy this report?

SAMPLES

Delivery Method

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Charge Cards in Turkey - Category analysis

Charge Cards in Turkey - Company Profile

PROSPECTS

Credit Cards in Turkey - Category analysis

Credit Cards in Turkey - Company Profile

HEADLINES

PROSPECTS

New card holders driving credit cards

Commercial credit cards offer strong potential growth

Increase in mobile and online shopping and new payment technologies having a positive impact

COMPETITIVE LANDSCAPE

Privately owned banks dominate credit cards

Publicly owned banks increase investment

Leading banks focusing on product development in commercial credit cards

CATEGORY DATA

Debit Cards in Turkey - Category analysis

Debit Cards in Turkey - Company Profile

HEADLINES

PROSPECTS

Debit cards benefiting from changing consumer perceptions

Strong growth prospects for commercial debit cards

Leading players’ reward programmes boost dynamism of debit cards

COMPETITIVE LANDSCAPE

Publicly owned banks to continue to dominate debit cards

Private banks look to reward programmes

Leading players set to invest in developing new payment technologies

CATEGORY DATA

Pre-Paid Cards in Turkey - Category analysis

Pre-Paid Cards in Turkey - Company Profile

HEADLINES

PROSPECTS

Acceptance and popularity of open loop pre-paid cards set to increase

Employee cards add dynamism to pre-paid cards

Gift cards enjoy a positive outlook thanks to their convenience

COMPETITIVE LANDSCAPE

Increasingly fragmented competitive environment

Change in regulations

New cards to intensify competition

CATEGORY DATA

Store Cards in Turkey - Category analysis

Store Cards in Turkey - Company Profile

PROSPECTS

Financial Cards and Payments in Turkey - Industry Overview

EXECUTIVE SUMMARY

Financial cards record strong performance

Card payments record a dynamic performance despite macroeconomic deterioration and declining consumer confidence

New local card operator intensifies competition

Commercial financial cards register strong growth

Forecast period set to see strong growth in card payments

MARKET INDICATORS

MARKET DATA

SOURCES

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