Competitive Landscape
Nippon Paint Capitalises on Renovation Boom with Eco Innovation
Home improvement remains highly fragmented, with the largest player, Nippon Paint (China) Co Ltd, holding just a 3% retail value share in 2025, followed by Guangdong Dongpeng Ceramics Co Ltd and Hangzhou Nabel Group Co Ltd, each with a 2% share. There was a slight increase in concentration between 2020 and 2025, as Nippon Paint rose from 2% to 3% and Guangdong Dongpeng Ceramics saw a minor increase, but share gains among the leaders are incremental, and the long tail of smaller companies persists.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Improvement industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Improvement industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Improvement in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Improvement in China?
- Which are the leading brands in Home Improvement in China?
- How are products distributed in Home Improvement in China?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home Improvement?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home Improvement?
- Where is future growth expected to be most dynamic?
Home Improvement in China - Category analysis
Key Data Insights
Home Improvement Summary
Red Star Macalline Links Digital and In-Store Journeys to Boost Home Upgrades
Luxury Vinyl Tiles and Eco Paint Drive Renovation Demand in Ageing Homes
Trade-In Incentives and Renovation Focus Set to Drive Demand for Upgrades
Digital Integration and Policy-Driven Innovation to Reshape the Renovation Journey
Nippon Paint Capitalises on Renovation Boom with Eco Innovation
Home Products Specialists Maintains Its Lead While Digital Rivals Advance
Home and Garden in China - Industry Overview
2025 Developments
Key Data Insights
Suofeiya and Ikea Embrace Ai Design to Drive Online Personalisation and Sales
Oppein’S Design-Led Interiors and Affordable Premium Launches Capture Cautious Urban Spenders
Iris China and the "Balcony Economy" Fuel Rapid Growth in Gardening
Ai-Powered Retail Platforms to Reshape Consumer Expectations and Drive Digital Integration
Home Furnishings Will Maintain Its Lead as Design-Led Upgrades Attract Cautious Spenders
Gardening Set to Drive Growth, with Online Central to Product Discovery
Oppein and Jason Furniture Defend Leadership through Innovation and Scale
Home Products Specialists Maintains Leadership as Tactile Experience Prevails
Retail E-Commerce Accelerates Gains by Leveraging Digital Innovation
Experiential and Sustainability-Focused Concepts Reshape Consumer Expectations
Country Reports Disclaimer
The following categories and subcategories are included:
Home Improvement
- Bathroom and Sanitaryware
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- Carpets
- Floor Tiles
- Wooden Flooring
- Other Floor Covering
- Hand Tools
- Hardware
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- Lacquer and Varnish
- Decorative Paint
- Kitchen Sinks
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- Corded Drills
- Cordless Drills
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- Other Corded Power Tools
- Other Cordless Power Tools
- Power Tool Accessories
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- Wall Tiles
- Wallpaper
- Other Home Improvement
Home Improvement
Includes: products purchased by consumers through retail channels.Excludes: commercial sales to professional builders / tradesmen / contractors etc. Home improvement refers to bathroom and sanitaryware, decorating sundries, floor covering, hand tools, hardware, home paint, kitchen sinks, power tools, wall covering and other home improvement.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Improvement research and analysis database.
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