Competitive Landscape
Roman Extends Design Leadership with Large-Format Granite Tiles
Home improvement in Indonesia remained fragmented in 2025, with the leading company, Satya Langgeng Sentosa PT (Roman), holding an 8% retail value share, followed by Platinum Ceramics Industry PT (Asia Tile, Platinum) at 7%, and Arwana Citramulia Tbk PT (Arwana Ceramic Tiles) at 6%. Over the 2020-2025 period, there was no indication of increased concentration, as the top companies’ shares remained relatively stable, with just a minor combined share decline.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Improvement industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Improvement industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Improvement in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Improvement in Indonesia?
- Which are the leading brands in Home Improvement in Indonesia?
- How are products distributed in Home Improvement in Indonesia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home Improvement?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home Improvement?
- Where is future growth expected to be most dynamic?
Home Improvement in Indonesia - Category analysis
Key Data Insights
Home Improvement Summary
Tropical Climate Drives Home Paint to Account for the Highest Sales
Mr.Diy and E-Commerce Expand Affordable Upgrades beyond Major Cities
Avia Avian Captures Urban Diy Demand with Accessible Launches
Urban Consumers Set to Drive Demand for Adaptable Diy and Professional Solutions
Floor Covering Set to Outpace Most Other Categories as New Housing and Diy Projects Accelerate
Sustainability and Health Credentials to Reshape Product Innovation and Trust
Roman Extends Design Leadership with Large-Format Granite Tiles
Home Improvement and Gardening Store Networks Serve Diy and Trade Buyers
Tokopedia and Shopee Accelerate E-Commerce with Live Shopping and Influencer Campaigns
Mitra10 and Kango Connect Digital Convenience with Offline Installation Expertise
Home and Garden in Indonesia - Industry Overview
2025 Developments
Key Data Insights
Ikea Partners with Local Suppliers to Scale Certified, Sustainable Furnishings
Toko Trubus Converts Urban Gardening into Repeat Solution-Led Demand
Tokopedia and Shopee Leverage Live Shopping to Drive Online Home and Garden Sales
Modular Furniture and Easy Upgrades to Drive Value as Urban Living Intensifies
Home Furnishings to Maintain Dominance, While Home Improvement and Gardening Set to Accelerate
Certified Materials and Omnichannel Fulfilment Set New Standards for Trust and Differentiation
Home Center Indonesia Leverages Range and Trust to Drive Share Growth
Home Products Specialists Expand Hybrid Retail to Reach New Consumers
Tokopedia and Shopee Drive E-Commerce Growth through Live Shopping
Country Reports Disclaimer
The following categories and subcategories are included:
Home Improvement
- Bathroom and Sanitaryware
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- Carpets
- Floor Tiles
- Wooden Flooring
- Other Floor Covering
- Hand Tools
- Hardware
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- Lacquer and Varnish
- Decorative Paint
- Kitchen Sinks
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- Corded Drills
- Cordless Drills
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- Other Corded Power Tools
- Other Cordless Power Tools
- Power Tool Accessories
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- Wall Tiles
- Wallpaper
- Other Home Improvement
Home Improvement
Includes: products purchased by consumers through retail channels.Excludes: commercial sales to professional builders / tradesmen / contractors etc. Home improvement refers to bathroom and sanitaryware, decorating sundries, floor covering, hand tools, hardware, home paint, kitchen sinks, power tools, wall covering and other home improvement.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Improvement research and analysis database.
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