Competitive Landscape
Cersanit and Akzo Nobel Reinforce Shares through Brand Strength and Trust
Home improvement in Poland remains relatively fragmented, with the leading companies, Cersanit SA and Akzo Nobel Decorative Paints Sp zoo,each holding a similar 7% retail value share in 2025. Other significant companies, such as PPG Deco Polska Sp zoo, Barlinek SA, and Fabryka Farb i Lakierów Sniezka SA, each held a value share of 4-5%.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Improvement industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Improvement industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Improvement in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Improvement in Poland?
- Which are the leading brands in Home Improvement in Poland?
- How are products distributed in Home Improvement in Poland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home Improvement?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home Improvement?
- Where is future growth expected to be most dynamic?
Home Improvement in Poland - Category analysis
Key Data Insights
Home Improvement Summary
Sniezka Meets Cost-Conscious Demand with Value and Premium Paint Ranges
Barlinek’S Certified Flooring Responds to Rising Sustainability Expectations
Castorama Drives Omnichannel Transformation with Marketplace Launch
Home Paint Will Continue to Lead Sales, but Power Tools Set to Outperform
Digital Platforms Will Continue to Expand to Meet Evolving Shopper Needs
Einhell and Castorama to Target Value-Driven and Segmented Diy Demand
Cersanit and Akzo Nobel Reinforce Shares through Brand Strength and Trust
Castorama and Leroy Merlin Maintain Lead of Home Improvement and Gardening Stores
Retail E-Commerce Accelerates as Shoppers Seek Value and Convenience
Home and Garden in Poland - Industry Overview
2025 Developments
Key Data Insights
Ikea Meets Urban Demand with Multifunctional Compact Solutions
Paged Meble Drives Circularity with Certified, Durable Design
Leroy Merlin Polska Balances Value and Design in Promo-Led Retail
Shift to Urban Living Will Increasingly Impact Demand and Design
Manufacturers with Certified Supply Chains Set to Win as Sustainability Regulation Tightens
Retail E-Commerce Expected to Reshape Sales as Brands Adapt Channel Strategies
Ikea Leverages Omnichannel Access and Modular Design to Defend Its Lead
Husqvarna and Black Red White Drive Innovation in Automation and Value
Retail E-Commerce Performs Better Than Physical Stores as Shoppers Embrace Digital Tools
Specialists and Marketplaces Win by Pairing Digital Precision with Physical Validation
Innovation Draws on Diverse Forces across the Category
Recent Launches Span Digital, Material, and Mechanical Advances
Innovation Strengthens Margins and Reshapes Brand Positioning
Country Reports Disclaimer
The following categories and subcategories are included:
Home Improvement
- Bathroom and Sanitaryware
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- Carpets
- Floor Tiles
- Wooden Flooring
- Other Floor Covering
- Hand Tools
- Hardware
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- Lacquer and Varnish
- Decorative Paint
- Kitchen Sinks
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- Corded Drills
- Cordless Drills
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- Other Corded Power Tools
- Other Cordless Power Tools
- Power Tool Accessories
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- Wall Tiles
- Wallpaper
- Other Home Improvement
Home Improvement
Includes: products purchased by consumers through retail channels.Excludes: commercial sales to professional builders / tradesmen / contractors etc. Home improvement refers to bathroom and sanitaryware, decorating sundries, floor covering, hand tools, hardware, home paint, kitchen sinks, power tools, wall covering and other home improvement.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Improvement research and analysis database.
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