Consumers are becoming more interested in DIY (do-it-yourself). Products are typically purchased from home improvement and gardening stores such as Castorama, Leroy Merlin and Obi.
In 2018, the housing market continued to grow, with a high number of new flats and houses being available. According to GUS, the national statistics resource, there were nearly 4% more new flats brought to the market in comparison with 2017.
Hand tools posted the fastest value sales growth among all home improvement categories in 2018. The fast growth is grounded in the high popularity of the DIY trend as well as the quickly developing housing market.
Cersanit SA, one of the largest producers of bathroom and sanitaryware, remained value sales leader in home improvement in 2018. Its very large product portfolio allows it to reach a great number of consumers.
JYSK Sp zoo is a modern and fast-developing retail chain. Its double-digit value sales growth in 2018 is a result of a new strategy that is proving very effective on the Polish market.
Hand tools is a highly competitive category. Consumers that look for hand tools typically either guide themselves by searching for well-known brands or they opt for the cheapest available products.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Home Improvement industry in Poland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
The Home Improvement in Poland market research report includes:
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