Prior to the COVID-19 pandemic, Polish people had a well-deserved reputation for being handy with a variety of tools and although this is something of a generalisation, it is certainly not uncommon for local people to undertake all types of maintenance and renovation work on their homes themselves. This includes fixing simple items and taking care of small maintenance jobs as well as larger and more involved DIY projects such as the complete remodelling of interior spaces and even the addition of extra rooms onto houses.
In terms of retailers’ response to the COVID-19 pandemic, most of the largest players have been focusing on migrating to e-commerce and therefore have improved or adapted their e-commerce shops. Castorma has for example been offering phone orders, curb-side pickups and Castorama branded lockers.
Cersanit SA will remain the leading name in ales for home improvement in 2020. The Dutch sanitaryware specialist has continued to develop its operations in Poland, offering a wide variety of tiles for both floors and walls as well as the complete range of sanitaryware.
At the beginning of the forecast period, home improvements will see slowed current value growth as the pandemic begins to come to an end and stabilisation occurs. Consumers will be spending less time at home and will therefore partake in DIY much less, thus resulting in less demand for home improvements.
At the time of writing, it is uncertain exactly when the pandemic will come to an end and normality will be completely restored. It is also highly likely that more waves of the virus will take place leading to further lockdowns.
Over the forecast period, e-commerce will continue to gain shares, however at a lower rate than seen in 2020 as the channel’s performance was artificially boosted. Likewise, many consumers will return to store-based retailers as restrictions gradually ease and anxieties surrounding the virus lessen.
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Understand the latest market trends and future growth opportunities for the Home Improvement industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Improvement industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Home Improvement research and analysis database.
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