Executive Summary

Apr 2019
PROSPECTS
DIY trend attracts more consumer interest in home improvement

Consumers are becoming more interested in DIY (do-it-yourself). Products are typically purchased from home improvement and gardening stores such as Castorama, Leroy Merlin and Obi.

Good prospects in housing market

In 2018, the housing market continued to grow, with a high number of new flats and houses being available. According to GUS, the national statistics resource, there were nearly 4% more new flats brought to the market in comparison with 2017.

Hand tools is the fastest-growing product category

Hand tools posted the fastest value sales growth among all home improvement categories in 2018. The fast growth is grounded in the high popularity of the DIY trend as well as the quickly developing housing market.

COMPETITIVE LANDSCAPE
Cersanit SA leads home improvement value sales

Cersanit SA, one of the largest producers of bathroom and sanitaryware, remained value sales leader in home improvement in 2018. Its very large product portfolio allows it to reach a great number of consumers.

JYSK Sp zoo is the fastest-growing retailer

JYSK Sp zoo is a modern and fast-developing retail chain. Its double-digit value sales growth in 2018 is a result of a new strategy that is proving very effective on the Polish market.

Private label is strong in hand tools

Hand tools is a highly competitive category. Consumers that look for hand tools typically either guide themselves by searching for well-known brands or they opt for the cheapest available products.

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Home Improvement in Poland

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Overview: Discover the latest market trends and uncover sources of future market growth for the Home Improvement industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Home Improvement in Poland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our market research database.

Home Improvement in Poland - Category analysis

HEADLINES

PROSPECTS

DIY trend attracts more consumer interest in home improvement
Good prospects in housing market
Hand tools is the fastest-growing product category

COMPETITIVE LANDSCAPE

Cersanit SA leads home improvement value sales
JYSK Sp zoo is the fastest-growing retailer
Private label is strong in hand tools

CATEGORY DATA

Table 1 Sales of Home Improvement by Category: Value 2013-2018
Table 2 Sales of Home Improvement by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Home Improvement: % Value 2014-2018
Table 4 LBN Brand Shares of Home Improvement: % Value 2015-2018
Table 5 Distribution of Home Improvement by Format: % Value 2013-2018
Table 6 Forecast Sales of Home Improvement by Category: Value 2018-2023
Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2018-2023

Home and Garden in Poland - Industry Overview

EXECUTIVE SUMMARY

Home and garden takes advantage of profitable market situation
Booming housing market stimulates demand for home and garden
Large producers and key distributors lead sales
Internet retailing performs dynamically
Growing consumer confidence underpins a good outlook

MARKET DATA

Table 8 Sales of Home and Garden by Category: Value 2013-2018
Table 9 Sales of Home and Garden by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home and Garden: % Value 2014-2018
Table 11 LBN Brand Shares of Home and Garden: % Value 2015-2018
Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2013-2018
Table 13 Distribution of Home and Garden by Format: % Value 2013-2018
Table 14 Distribution of Home and Garden by Format and Category: % Value 2018
Table 15 Forecast Sales of Home and Garden by Category: Value 2018-2023
Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources