As the Coronavirus (COVID-19) pandemic forced people to stay at home, consumers re-evaluated the home environment and spent more time in the home and money on home renovations. While the pandemic and related economic constraints limited the scale of such activity, a number of home improvement categories benefited from this trend, especially home paint and DIY (do-it-yourself) items like power tools.
Kitchens and bathrooms were at the top of the list of rooms earmarked for home renovation and improvements in 2020. The kitchen, long a highly used part of Italian households, was imbued with added currency as the pandemic forced consumers to spend long periods in the home.
In a highly fragmented competitive landscape, Cromology jumped from third to first in home improvement in value share terms in 2020. Cromology leveraged its leading position in home paint and prevailing trends in home improvement to derive strong current value growth during the pandemic.
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Understand the latest market trends and future growth opportunities for the Home Improvement industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Improvement industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Home Improvement research and analysis database.
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