Competitive Landscape
Ikea Maintains Its Lead in a Fragmented Competitive Environment
Home improvement in Italy remains highly fragmented, with the leading company, Ikea Italia Retail Srl, holding a retail value share of just 3% in 2025, followed by Cromology SpA at 3% and Marazzi Group Srl at 2%. Over the past five years, there has been no significant increase in concentration; share positions at the top have shifted only incrementally, with no company achieving a breakthrough.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Improvement industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Improvement industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Improvement in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Improvement in Italy?
- Which are the leading brands in Home Improvement in Italy?
- How are products distributed in Home Improvement in Italy?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home Improvement?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home Improvement?
- Where is future growth expected to be most dynamic?
Home Improvement in Italy - Category analysis
Key Data Insights
Home Improvement Summary
Scheppach and Dexter Spark Eco-Minded Diy Tool Boom
Sensea and Artens Boost Upgrades in Compact Urban Homes
San Marco and Leroy Merlin Drive Renovation-Led Paint Demand
Bathroom Brands to Deliver Wellness Upgrades as Consumers Seek Visible Results
Cordless Tool Makers Expected to Accelerate Innovation to Meet Urban Diy Demand
Modular and Eco-Friendly Solutions to Reshape Brand and Retailer Strategies
Ikea Maintains Its Lead in a Fragmented Competitive Environment
Home Improvement and Gardening Stores Maintains Dominance but Faces Challenges
Amazon.It and Manomano Drive E-Commerce Gains in Hardware and Hand Tools
Adeo Group Leverages Multi-Format Expansion and Sustainability to Capture New Demand
Home and Garden in Italy - Industry Overview
2025 Developments
Key Data Insights
Overall Decline, but Households Continue to Invest in Gardens
Ikea and Coincasa Enable Affordable Home Refreshes
Stiga and Gardena Capitalise on Outdoor Living as Gardening Outperforms
Outdoor Living Set to Continue to Contribute to Growth, with Climate-Adapted Products Popular
Ikea and Coincasa to Boost Homewares and Home Furnishings with Value
Digital Innovation and Omnichannel Services Set to Reshape Consumer Expectations and Business Strategies
Ikea Extends Its Lead with Omnichannel Strategy and Design Innovation
Homewares and Home Furnishing Stores Defends Channel Leadership as E-Commerce Grows
Alessi and Natuzzi Advance Retail Formats
Country Reports Disclaimer
The following categories and subcategories are included:
Home Improvement
- Bathroom and Sanitaryware
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- Carpets
- Floor Tiles
- Wooden Flooring
- Other Floor Covering
- Hand Tools
- Hardware
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- Lacquer and Varnish
- Decorative Paint
- Kitchen Sinks
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- Corded Drills
- Cordless Drills
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- Other Corded Power Tools
- Other Cordless Power Tools
- Power Tool Accessories
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- Wall Tiles
- Wallpaper
- Other Home Improvement
Home Improvement
Includes: products purchased by consumers through retail channels.Excludes: commercial sales to professional builders / tradesmen / contractors etc. Home improvement refers to bathroom and sanitaryware, decorating sundries, floor covering, hand tools, hardware, home paint, kitchen sinks, power tools, wall covering and other home improvement.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Improvement research and analysis database.
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