Italy has a large number of independent home improvement stores, usually located in city centres and which are easy to reach without a car. With the Italian population ageing, many consumers appreciate having stores located close to where they live.
With regard to indoor painting, many Italian consumers prefer do-it-yourself over do-it-for-me. On the other hand, when it comes to outdoor painting, professionals are often preferred as they have greater knowledge as to which paint should be used to withstand different weather conditions.
The Italian government is continuing to discuss increasing the number of Sundays during the year when physical stores are obliged to remain closed. Although the move has been strongly condemned by the retailing and manufacturing industries, the Minister of Labour, Luigi di Maio, has declared that legislation could be passed within a year.
Ideal Standard remained one of the core brands in Italy in 2018 in bathroom and sanitaryware. Nonetheless, the company has been facing difficulties, resulting in the closure of one of its production plants.
Brand manufacturers of decorative paint have also been struggling due to declining construction activity. The growth of chained DIY operators has not been sufficient to offset this due to strong price competition in an effort to drive store footfall.
In January 2019, Stanley Black & Decker opened a training centre in Monvalle, close to Varese in Northern Italy. The location also hosts a complete product showroom.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Home Improvement industry in Italy with research from Euromonitor's team of in-country analysts.
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The Home Improvement in Italy market research report includes:
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