Competitive Landscape
Coop Strengthens Its Lead as Diy Chains Consolidate after Migros Exit
Home improvement in Switzerland remained moderately concentrated in 2025, with the leading positions held by Coop Genossenschaft, Geberit AG, and Migros Genossenschaftsbund eG. Coop, which also owns the Jumbo specialist chain, gained marginal share from 2020 to hold 8% value share in 2025, maintaining its status as the foremost company.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Improvement industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Improvement industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Improvement in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Improvement in Switzerland?
- Which are the leading brands in Home Improvement in Switzerland?
- How are products distributed in Home Improvement in Switzerland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Where is future growth expected to be most dynamic?
Home Improvement in Switzerland - Category analysis
Key Data Insights
Home Improvement Summary
Jumbo and Competitors Reshape Retail Landscape as Migros Exits
Bauwerk Drives Floor Covering as Households Invest in Renovations
Hardware Outperforms as E-Commerce and Sustainability Shift Preferences
Acceleration of Omnichannel Expansion for Sustained Growth
Floors and Paint to Drive Renovation as Sustainability Reshapes Demand
Tax Changes and Eco-Innovation Set to Prompt Earlier Renovation Investments
Coop Strengthens Its Lead as Diy Chains Consolidate after Migros Exit
Home Specialists Remain Dominant Despite Online Pressure
Retail E-Commerce Accelerates as Diy Chains Link Stores and Webshops
Home and Garden in Switzerland - Industry Overview
2025 Developments
Key Data Insights
Jumbo and Specialist Chains Reshape Swiss Retail after Migros Exit
Ikea and Sola Drive Demand for Accessible Premium Home Products
Xxxlutz Consolidates Store Formats as Value Focus Intensifies
Home and Garden Faces Flat Outlook as Category Maturity Offsets Modest Pockets of Growth
Migros Exit to Accelerate Retail Consolidation as Large Multi-Format Groups Capture Value
Sustainability, Smart Functionality, and Digital Experiences to Reshape Consumer Expectations
Ikea and Specialist Chains Reshape Value through Consolidation and Omnichannel Strategies
Homewares and Home Furnishing Stores Retains Lead as Shoppers Seek In-Person Advice
E-Commerce Leads Growth While Physical Stores Retain Complex Purchases
Country Reports Disclaimer
The following categories and subcategories are included:
Home Improvement
- Bathroom and Sanitaryware
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- Carpets
- Floor Tiles
- Wooden Flooring
- Other Floor Covering
- Hand Tools
- Hardware
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- Lacquer and Varnish
- Decorative Paint
- Kitchen Sinks
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- Corded Drills
- Cordless Drills
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- Other Corded Power Tools
- Other Cordless Power Tools
- Power Tool Accessories
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- Wall Tiles
- Wallpaper
- Other Home Improvement
Home Improvement
Includes: products purchased by consumers through retail channels.Excludes: commercial sales to professional builders / tradesmen / contractors etc. Home improvement refers to bathroom and sanitaryware, decorating sundries, floor covering, hand tools, hardware, home paint, kitchen sinks, power tools, wall covering and other home improvement.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Improvement research and analysis database.
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