Competitive Landscape
Tarkett and Ikea Sustain Leadership as Sustainability Shapes Demand
Home improvement in Sweden remained fairly fragmented in 2025, without any single company exceeding 10% value share. Tarkett retained its leadership with 7% share in 2025, marginally ahead of Ikea Svenska Försäljnings, while other major players such as Tikkurila Sverige, Unilin Nordic, and Akzo Nobel Decorative Coatings AB commanded between 3% and 6% share of value.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Improvement industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Improvement industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Improvement in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Improvement in Sweden?
- Which are the leading brands in Home Improvement in Sweden?
- How are products distributed in Home Improvement in Sweden?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home Improvement?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home Improvement?
- Where is future growth expected to be most dynamic?
Home Improvement in Sweden - Category analysis
Key Data Insights
Home Improvement Summary
Ongoing Decline for Home Improvement Amidst Cost-Of-Living Pressures
Bathroom Upgrades Anchor Spend as Eco-Credentials Become Essential
Tikkurila and Akzo Nobel Meet Demand for Affordable, Eco-Labelled Refreshes
Specialists to Bridge Digital and In-Store Journeys to Drive Growth
Bathroom and Sanitaryware to Maintain Lead as Renovation Priorities Shift
Sustainability and Value Offers Set to Reshape Consumer Expectations
Tarkett and Ikea Sustain Leadership as Sustainability Shapes Demand
Home Improvement Stores Maintain Dominance through Digital Integration and Circular Models
Click-And-Collect Fuels Hybrid Shopping
Home and Garden in Sweden - Industry Overview
2025 Developments
Key Data Insights
Ikea and Value Retailers Drive Polarised Spending Habits
Modular Furnishings and Affordable Homewares Anchor Resilient Demand
Ikea Leverages Circularity and Omnichannel to Capture Cautious Shoppers
Ikea Set to Advance Omnichannel Integration to Shape New Shopping Journeys
Homewares and Home Furnishings to Sustain Leadership as Value-Consciousness Endures
Sustainability Regulations Set to Prompt Brands to Invest in Circularity and Compliance
Ikea Defends Lead as Value and Circularity Set New Standards
Ikea, Mio and Jysk Anchor Physical Shops as Consumer Priorities Shift
E-Commerce Accelerates as Digital Tools and Sustainability Reshape Buying Habits
Country Reports Disclaimer
The following categories and subcategories are included:
Home Improvement
- Bathroom and Sanitaryware
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- Carpets
- Floor Tiles
- Wooden Flooring
- Other Floor Covering
- Hand Tools
- Hardware
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- Lacquer and Varnish
- Decorative Paint
- Kitchen Sinks
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- Corded Drills
- Cordless Drills
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- Other Corded Power Tools
- Other Cordless Power Tools
- Power Tool Accessories
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- Wall Tiles
- Wallpaper
- Other Home Improvement
Home Improvement
Includes: products purchased by consumers through retail channels.Excludes: commercial sales to professional builders / tradesmen / contractors etc. Home improvement refers to bathroom and sanitaryware, decorating sundries, floor covering, hand tools, hardware, home paint, kitchen sinks, power tools, wall covering and other home improvement.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Improvement research and analysis database.
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