In 2022, Groupe Berkem, a prominent player in bio-based chemicals in France, launched a line of 100% bio-based alkyd resins targeting home paint. To achieve this, the company's research and development laboratory, Lixol, has produced resin made from renewable and bio-based raw materials, replacing petrochemical-based options.
The demand for wall covering, such as wallpaper, is projected to decline over the forecast period, as many local consumers now perceive this product as non-essential and not integral to the structure or functionality of walls. In addition, further high inflation anticipated during this period may discourage consumers from investing in decorative wall coverings.
E-commerce is set to gain further share within home improvement over the forecast period, particularly as it is likely to have attracted first-time visitors during the pandemic when stores were closed. Such consumers will have since become accustomed to the convenience of purchasing online and will be more likely to use the channel for home improvement purchases in the coming years.
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Understand the latest market trends and future growth opportunities for the Home Improvement industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Improvement industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes: products purchased by consumers through retail channels.Excludes: commercial sales to professional builders / tradesmen / contractors etc. Home improvement refers to bathroom and sanitaryware, decorating sundries, floor covering, hand tools, hardware, home paint, kitchen sinks, power tools, wall covering and other home improvement.See All of Our Definitions
This report originates from Passport, our Home Improvement research and analysis database.
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