Competitive Landscape
Lg Hausys Leverages Design-Led Renovation Bundles to Retain Lead
Home improvement in South Korea remains highly fragmented, with the leading company, LG Hausys Ltd, holding a 3% share in 2025. The competitive landscape shows a slight decrease in concentration over the 2020 to 2025 period, as LG Hausys’ share declined from 4% in 2020 to 3% in 2025, and the following companies, Shinhan Wallcovering Co Ltd and Gaenari Inc hold only 1% respectively.
Daelim Bath and Lx Hausys Drive Packaged Renovation Trend with New Launches
Notable and innovative product launches reinforce the prevailing focus on design-led, bundled renovation offers. The emphasis on renovation packages and coordinated design solutions presents clear opportunities for businesses that can deliver convenience, efficiency, and style in a bundled format.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Improvement industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Improvement industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Improvement in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Improvement in South Korea?
- Which are the leading brands in Home Improvement in South Korea?
- How are products distributed in Home Improvement in South Korea?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Where is future growth expected to be most dynamic?
Home Improvement in South Korea - Category analysis
Key Data Insights
Home Improvement Summary
Lx Hausys Streamlines Rental Flat Refurbishments and Drives Quick Flooring Upgrades
Kcc Glass Brings Stone-Inspired Designs to Engineered Wood Flooring
Hyundai L&C Establishes Eco-Certified Flooring as the New Family Standard
Packaged Flooring and Bathroom Bundles Drive Frequent Upgrades
Stone-Inspired Flooring Innovations Accelerate Value Growth in Design-Led Ranges
Environmental and Safety Credentials Reshape Competition for Family Budgets
Lg Hausys Leverages Design-Led Renovation Bundles to Retain Lead
Daelim Bath and Lx Hausys Drive Packaged Renovation Trend with New Launches
Lg Z:In and Hanssem Stores Anchor Renovation-Focused Retail
Lx Hausys and Daelim Bath Simplify Renovation with Bundled Offers
Digital Tools Drive Showroom Visits but Limit E-Commerce Expansion
Home and Garden in South Korea - Industry Overview
2025 Developments
Key Data Insights
Hanssem Drives Storage Innovation as Households Adapt Compact Living Spaces
Ikea Redefines Convenience as Omnichannel Retailing Takes Centre Stage
Simmons Builds Trust with Verified Safety as Wellness Becomes Essential
Compact Flat Living Drives Demand for Multifunctional Design and Safety
Homewares and Furnishings Sustain Leadership as Growth Moderates
Gardening and Home Improvement Accelerate with Urban Diy and Compact Innovation
Hanssem Extends Leadership as Storage and Convenience Shape Competition
Hanssem and Ikea Korean Continue to Build on Urban Storage Solutions
Hanssem and Daelim Bath Drive Innovation with Storage and Renovation Launches
Ikea Gangdong Accelerates Omnichannel Growth as Store Formats Shift
City-Based Omnichannel Stores Drive Convenience-Led Innovation
Country Reports Disclaimer
The following categories and subcategories are included:
Home Improvement
- Bathroom and Sanitaryware
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- Carpets
- Floor Tiles
- Wooden Flooring
- Other Floor Covering
- Hand Tools
- Hardware
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- Lacquer and Varnish
- Decorative Paint
- Kitchen Sinks
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- Corded Drills
- Cordless Drills
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- Other Corded Power Tools
- Other Cordless Power Tools
- Power Tool Accessories
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- Wall Tiles
- Wallpaper
- Other Home Improvement
Home Improvement
Includes: products purchased by consumers through retail channels.Excludes: commercial sales to professional builders / tradesmen / contractors etc. Home improvement refers to bathroom and sanitaryware, decorating sundries, floor covering, hand tools, hardware, home paint, kitchen sinks, power tools, wall covering and other home improvement.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Improvement research and analysis database.
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