Home improvement projects are becoming increasingly popular in Romania given that home ownership rates are high in the country, while economic improvement encouraged private consumption, leading to retail value and volume growth in 2018. Owners are willing to invest in quality products given that they will be the direct beneficiaries.
Home improvement and gardening stores remained the most popular channel for home improvement in 2018, with their wide geographical coverage, easy accessibility and broad range of products attracting customers. The main retailer, Dedeman, further expanded its store network by opening its 49th physical store in 2018.
Internet retailing recorded strong value growth in 2018. The leading players are investing in improving the online shopping experience and product variety.
Sanex remained the leading player in home improvement due to its strong presence across the various categories. It covers bathroom and sanitaryware and floor and wall covering as a leading domestic manufacturer.
Romania is confronting a serious deficit in the number of people taking vocational training and this can have a major spillover effect on several markets, including home improvement. Hornbach Romania, one of the main home improvement and gardening retailers, is addressing the issue by joining the Romanian-German Chamber of Commerce’s common mission to provide dual professional/vocational education in Romania.
At the end of 2017 Kingfisher acquired the Praktiker stores in Romania with the aim of transforming them into the Brico Depot format by 2019. This business strategy aims to place the group in a leading position in Romanian home improvement and to become a strong competitor to the leading national retailer, Dedeman, which continues to expend its store network.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Home Improvement industry in Romania with research from Euromonitor's team of in-country analysts.
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The Home Improvement in Romania market research report includes:
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