Competitive Landscape
Pinturas Berel Strengthens Leadership as Rivals Pursue Design and Innovation
Home improvement in Mexico remained fragmented in 2025, despite some movement towards higher concentration. In 2025, the leading company, Pinturas Berel, held 8% value share, a notable increase from 3% in 2020, indicating a clear strengthening of its leadership position.
Comex Drives Repainting Demand with Dual-Colour Launch and Design Partnerships
A standout innovation for 2026 is Comex's announcement of two Colours of the Year, Cielito Lindo and Xoconostle, for the first time in its ColorLife TRENDS programme. These palettes, launched in October 2025 and distributed through Comex stores, are further promoted by collaborations that take the colours into limited-edition Panam trainers and a furniture collection with Labenze Design.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Improvement industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Improvement industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Improvement in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Improvement in Mexico?
- Which are the leading brands in Home Improvement in Mexico?
- How are products distributed in Home Improvement in Mexico?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Where is future growth expected to be most dynamic?
Home Improvement in Mexico - Category analysis
Key Data Insights
Home Improvement Summary
Interceramic Drives Renovation Demand with Design-Led Campaigns
Bosch Accelerates Cordless Tool Adoption, Shifting Household Behaviour
Households Fuel Renovation with Finance Reforms and Rising Expenditure
Cordless Tool Innovation Set to Drive Repeat Purchases and Shape Retail Strategies
Paint and Finishing Brands to Win by Making Projects Simpler for Households
Design-Led Renovation and Flexible Finance to Fuel Sustained Demand
Pinturas Berel Strengthens Leadership as Rivals Pursue Design and Innovation
Comex Drives Repainting Demand with Dual-Colour Launch and Design Partnerships
Physical Retail Networks Evolve through Experience-Led Showrooms and Integrated Services
Retail E-Commerce Grows as a Complementary Channel for Specific Product Categories
Home and Garden in Mexico - Industry Overview
2025 Developments
Key Data Insights
Ikea and Vasconia Set the Pace as Shoppers Focus on Trusted Brands and Adaptable Design
Furniture Anchors Spending as Gardening and Renovation Outpace the Core Category
Infonavit Reform and Tariff Changes Shift Spending Towards Domestic Supply and Renovation
Market to Mature as Consumers Adapt to Compact Living and Digital Convenience
Value, Local Production and Omnichannel Ease to Define the Winners
Liverpool Leverages Credit and Omnichannel to Defend Lead as Ikea Accelerates Share Gains
Established Players Consolidate as Local Manufacturing and Adaptable Design Take Centre Stage
Home Improvement Stores Retain Lead through Wide Offering
Liverpool Express and Home Depot Expand Digital Reach to Drive Innovation
E-Commerce Strengthens through Click-And-Collect and Tailored Product Strategies
Country Reports Disclaimer
The following categories and subcategories are included:
Home Improvement
- Bathroom and Sanitaryware
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- Carpets
- Floor Tiles
- Wooden Flooring
- Other Floor Covering
- Hand Tools
- Hardware
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- Lacquer and Varnish
- Decorative Paint
- Kitchen Sinks
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- Corded Drills
- Cordless Drills
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- Other Corded Power Tools
- Other Cordless Power Tools
- Power Tool Accessories
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- Wall Tiles
- Wallpaper
- Other Home Improvement
Home Improvement
Includes: products purchased by consumers through retail channels.Excludes: commercial sales to professional builders / tradesmen / contractors etc. Home improvement refers to bathroom and sanitaryware, decorating sundries, floor covering, hand tools, hardware, home paint, kitchen sinks, power tools, wall covering and other home improvement.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Improvement research and analysis database.
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