Competitive Landscape
Mohawk and Behr Reinforce Their Lead as Value and Innovation Drive Resilience
Home improvement in the US remains highly fragmented, with no single company commanding a significant share. The leading player, Mohawk Industries Inc, held a 5% share by retail value in 2025, followed by Behr Process Corp at 3%.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Improvement industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Improvement industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Improvement in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Improvement in USA?
- Which are the leading brands in Home Improvement in USA?
- How are products distributed in Home Improvement in USA?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home Improvement?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home Improvement?
- Where is future growth expected to be most dynamic?
Home Improvement in the US - Category analysis
Key Data Insights
Home Improvement Summary
Home Depot and Lowe’S Acquisitions Drive Shift to Essentials and Repairs
Floor Covering Retains Leadership as Power Tools Sees Growth Acceleration
Value-Driven Shoppers Reshape Spending Mix as Exclusive Brands and Financing Take Centre Stage
Needs-Based Repair and Replacement Expected to Remain at the Forefront
Expert Advice and Technical Transparency Will Build Trust and Margins
Mohawk and Behr Reinforce Their Lead as Value and Innovation Drive Resilience
Home Depot and Lowe’S Maintain the Dominance of Home Improvement and Gardening Stores
Ai Integration, Omnichannel, and Pro-Focused Distribution Reshape the Landscape
Catalysts for Functional and Digital Upgrades
Pioneering Ecosystems and Smart Planning Tools
Commercial Shifts Towards Value and Loyalty
Home and Garden in the US - Industry Overview
2025 Developments
Key Data Insights
Home Depot and Lowe’S Adapt as Shoppers Seek Essentials and Selective Upgrades
Home Furnishings Drives Repeat Purchases as Us Households Refresh Indoor Spaces
Scotts Miracle-Gro and Segway Navimow Expand Climate-Safe, Connected Solutions as Gardening Growth Accelerates
Retailers to Refine Value Messaging as Shoppers Split Spending Priorities
Gardening Brands Set to Capture New Growth by Targeting Younger Urban Consumers
Private Label Gains Share as Price Pressures Reshape Choices
Tempur Sealy and Home Improvement Leaders Drive Consolidation
Big-Box Retailers Strengthen In-Person Experiences as Hybrid Journeys Expand
Retail E-Commerce Accelerates with Digital Features and Flexible Fulfilment
Ai-Driven Tools and Collaborations Reshape Retail Innovation
Catalysts for New Product Development
Pioneering Launches across Home and Garden Categories
Shifting Competitive Dynamics and Consolidation
Country Reports Disclaimer
The following categories and subcategories are included:
Home Improvement
- Bathroom and Sanitaryware
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- Carpets
- Floor Tiles
- Wooden Flooring
- Other Floor Covering
- Hand Tools
- Hardware
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- Lacquer and Varnish
- Decorative Paint
- Kitchen Sinks
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- Corded Drills
- Cordless Drills
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- Other Corded Power Tools
- Other Cordless Power Tools
- Power Tool Accessories
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- Wall Tiles
- Wallpaper
- Other Home Improvement
Home Improvement
Includes: products purchased by consumers through retail channels.Excludes: commercial sales to professional builders / tradesmen / contractors etc. Home improvement refers to bathroom and sanitaryware, decorating sundries, floor covering, hand tools, hardware, home paint, kitchen sinks, power tools, wall covering and other home improvement.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Improvement research and analysis database.
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