Home Improvement in the United Arab Emirates

Home Improvement in the United Arab Emirates - Category analysis

HEADLINES

PROSPECTS

Players offer added-value services at no extra cost, “do-it-for-me” an increasing trend

Virtual reality appeals to consumers seeking greater control and visualisation prior to purchase

E-commerce gains traction as players develop online portals and address security concerns

COMPETITIVE LANDSCAPE

Local players make gains as they adapt to changing consumer demands

Ace Hardware Middle East FZE leads with strong portfolio, Jotun introduces new options

Online platforms and click-and-collect increasingly important

CATEGORY DATA

Table 1 Sales of Home Improvement by Category: Value 2014-2019
Table 2 Sales of Home Improvement by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Home Improvement: % Value 2015-2019
Table 4 LBN Brand Shares of Home Improvement: % Value 2016-2019
Table 5 Distribution of Home Improvement by Format: % Value 2014-2019
Table 6 Forecast Sales of Home Improvement by Category: Value 2019-2024
Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2019-2024

Home and Garden in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

Technological developments in terms of both products and their distribution are key to performance in 2019

Players implement added-value services, promotional activities and bundle offers to attract consumers

IKEA and Home Centre embrace tech developments to enable consumer visualisation

E-commerce gains traction with growing consumer connectivity, coupled with convenience of home delivery and click-and-collect

Continued technological developments and environmental factors to impact demand trends over forecast period

MARKET DATA

Table 8 Sales of Home and Garden by Category: Value 2014-2019
Table 9 Sales of Home and Garden by Category: % Value Growth 2014-2019
Table 10 NBO Company Shares of Home and Garden: % Value 2015-2019
Table 11 LBN Brand Shares of Home and Garden: % Value 2016-2019
Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2014-2019
Table 13 Distribution of Home and Garden by Format: % Value 2014-2019
Table 14 Distribution of Home and Garden by Format and Category: % Value 2019
Table 15 Forecast Sales of Home and Garden by Category: Value 2019-2024
Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2019-2024

CORONAVIRUS (COVID-19)

SOURCES

Summary 1 Research Sources

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