Executive Summary

Apr 2019
PROSPECTS
Uncertainty in the housing market boosts spending on home improvement

Home improvement continued to record positive growth in 2018. Larger projects have been put on hold by UK consumers, due to a lack of certainty on the UK’s economic status in the eventual post-EU environment.

Growth seen in floor covering as consumer preferences begin to shift

Floor covering sales are predicted to perform positively throughout the forecast period, driven largely by dynamic growth in wooden flooring and other floor covering types such as vinyl which are gaining momentum in the UK. Consumers in the UK are changing their preferences in floor covering from historically popular carpet to more natural earthy looks to make their home more aesthetically pleasing and allow better engagement with modern design furniture and textiles.

Rising unit prices fuel preferences for lighter and white colours in decorative paint

Decorative paint witnessed negative value growth in the review period. This is expected to continue, largely driven by consumers searching more actively for better deals on cheaper products.

COMPETITIVE LANDSCAPE
Difficulty in the home improvement retail environment causes important manufacturers to struggle

A weakening in DIY in the UK has led to strong competition between retailers. Many struggled throughout 2018.

B&Q forced to re-evaluate its strategy for focus areas

The largest DIY chain in the UK, B&Q, has not escaped being affected by the difficulties in the home improvement retail environment. The chain has been hit with major consumer confidence issues due to low quality in some of its products, which has resulted in a loss of customers visiting the stores.

The Black & Decker Corp continues to gain value share

Cordless drills and other cordless power tools recorded the most dynamic value growth in 2018. The Black & Decker Corp saw its value share of home improvement strengthen in 2018 as consumers continued to select its Black+Decker range of power tools for their sturdy build and trustworthiness.

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Home Improvement in the United Kingdom

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Overview: Discover the latest market trends and uncover sources of future market growth for the Home Improvement industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Home Improvement in United Kingdom market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our market research database.

Home Improvement in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Uncertainty in the housing market boosts spending on home improvement
Growth seen in floor covering as consumer preferences begin to shift
Rising unit prices fuel preferences for lighter and white colours in decorative paint

COMPETITIVE LANDSCAPE

Difficulty in the home improvement retail environment causes important manufacturers to struggle
B&Q forced to re-evaluate its strategy for focus areas
The Black & Decker Corp continues to gain value share

CATEGORY DATA

Table 1 Sales of Home Improvement by Category: Value 2013-2018
Table 2 Sales of Home Improvement by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Home Improvement: % Value 2014-2018
Table 4 LBN Brand Shares of Home Improvement: % Value 2015-2018
Table 5 Distribution of Home Improvement by Format: % Value 2013-2018
Table 6 Forecast Sales of Home Improvement by Category: Value 2018-2023
Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2018-2023

Home and Garden in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Home and garden continues growing in 2018
Rising costs for manufacturers increase unit prices to have a positive impact on value sales
A difficult retailing environment in home and garden strengthens the fragmented competition
Internet retailing continues its fast growth in 2018
Consistent growth expected in current value terms for home and garden

MARKET DATA

Table 8 Sales of Home and Garden by Category: Value 2013-2018
Table 9 Sales of Home and Garden by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home and Garden: % Value 2014-2018
Table 11 LBN Brand Shares of Home and Garden: % Value 2015-2018
Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2013-2018
Table 13 Distribution of Home and Garden by Format: % Value 2013-2018
Table 14 Distribution of Home and Garden by Format and Category: % Value 2018
Table 15 Forecast Sales of Home and Garden by Category: Value 2018-2023
Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources