Competitive Landscape
Paint Leaders Focus on Durability as Innovation Shifts Value
Home improvement in Argentina is highly concentrated at the top, with four home paint manufacturers, Sinteplast, Disal, Alba, and Sherwin-Williams Argentina, leading with a combined value share of 57%. This concentration has become even more pronounced over the last five years, as Sinteplast, Disal, and Alba all expanded their shares, with Sinteplast reaching 22% in 2025, followed by Disal and Alba at 15% each.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Improvement industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Improvement industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Improvement in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Improvement in Argentina?
- Which are the leading brands in Home Improvement in Argentina?
- How are products distributed in Home Improvement in Argentina?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home Improvement?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home Improvement?
- Where is future growth expected to be most dynamic?
Home Improvement in Argentina - Category analysis
Key Data Insights
Home Improvement Summary
Sinteplast Expands Surface Solutions as Inflation Drives Visible Upgrades
Tersuave Leverages Washability to Redefine Value under Inflation
Ferrum Shifts Fixture Upgrades From Luxury to Running-Cost Savings
Working Capital Constraints to Outweigh Demand as Paint Anchors Growth
Ceramic and Microcement Solutions Set to Unlock Value by Reducing Disruption
Paint Leaders Focus on Durability as Innovation Shifts Value
Independent Specialists Hold Share as E-Commerce Competes on Price Discovery
Tintometric Systems, Trade Propositions, and Surface Bundling Reshape Competition
Home and Garden in Argentina - Industry Overview
2025 Developments
Key Data Insights
Sinteplast Sells Affordable Transformation as Renovation Budgets Shrink
Essen Leverages Direct Selling to Accelerate Launches and Shield Prices
Terrafertil Turns Urban Pruning Waste into Cost Advantage
Inflation Set to Split the Market between Maintenance Spend and Deferred Large Purchases as Sourcing Shifts Offshore
High-Frequency Maintenance Spend to Lead as Large-Ticket Furnishings Lag
Sourcing Model Shifts Value Creation From Production to Distribution and Branding
Sinteplast Drives Share Gains as Repair Demand Rises
Specialists Dominate as Direct Selling and E-Commerce Compete on Credit and Price
Sourcing Shifts and Disinflation Reshape Future Competition
Country Reports Disclaimer
The following categories and subcategories are included:
Home Improvement
- Bathroom and Sanitaryware
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- Carpets
- Floor Tiles
- Wooden Flooring
- Other Floor Covering
- Hand Tools
- Hardware
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- Lacquer and Varnish
- Decorative Paint
- Kitchen Sinks
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- Corded Drills
- Cordless Drills
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- Other Corded Power Tools
- Other Cordless Power Tools
- Power Tool Accessories
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- Wall Tiles
- Wallpaper
- Other Home Improvement
Home Improvement
Includes: products purchased by consumers through retail channels.Excludes: commercial sales to professional builders / tradesmen / contractors etc. Home improvement refers to bathroom and sanitaryware, decorating sundries, floor covering, hand tools, hardware, home paint, kitchen sinks, power tools, wall covering and other home improvement.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Improvement research and analysis database.
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