Competitive Landscape
Taiwan Toto Strengthens Its Lead as Bathroom and Sanitaryware Drives Growth
Home improvement in Taiwan, China remains moderately concentrated, with little change in the overall structure of leadership over the period from 2020 to 2025. The largest company, Taiwan Toto Co Ltd, held a retail value share of 10% in 2025, followed by Yung Chi Paint & Varnish MFG Co Ltd and Ho Cheng Corp, each with an 8% value share.
Local Companies Will Have a Competitive Advantage From 2026
The introduction of a national renovation subsidy from 2026, mandating the use of domestically manufactured materials for façade, tile, and concrete work, will provide a structural advantage to local companies in precisely the categories where they already lead. As a result, competitive activity in 2025 centred on certification, range development, and service extension, rather than price competition or aggressive share attack.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Improvement industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Improvement industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Improvement in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Improvement in Taiwan?
- Which are the leading brands in Home Improvement in Taiwan?
- How are products distributed in Home Improvement in Taiwan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home Improvement?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home Improvement?
- Where is future growth expected to be most dynamic?
Home Improvement in Taiwan, China - Category analysis
Key Data Insights
Home Improvement Summary
Test Rite Shifts Renovation Upstream as Ageing Owners Drive Managed Projects
Yung Chi Paint Captures Repainting Demand with Trusted Certification for Rainbow
Toto, Ho Cheng and Caesar Transform Bathroom Upgrades into an Essential Investment
Shift in Purchasing Decisions as Specification Moves Upstream
Taiwanese Manufacturers to Gain Advantage as Renovation Funding Favours Local Content
Accessibility Upgrades to Outpace Design as Ageing Drives Demand for Barrier-Free Solutions
Taiwan Toto Strengthens Its Lead as Bathroom and Sanitaryware Drives Growth
Local Companies Will Have a Competitive Advantage From 2026
Specialists Expand Their Services as Technical Expertise Drives Loyalty
Lifestyle and Online Channels Capture Value in Design and Routine Purchases
Managed Renovation and Subsidy Pathways Reshape Purchasing Decisions
Home and Garden in Taiwan, China - Industry Overview
2025 Developments
Key Data Insights
Test Rite Transforms Refurbishment Demand with Managed Renovation Projects
Fitted Cabinetry and Indoor Living Absorb Renovation Budgets
Ikea Expands Reach with New Formats and Direct Selling
Yung Chi and Order Win on Certification as Buyers Demand Proof
Domestic Leaders to Capture Subsidy-Driven Demand as Policy Reshapes Spending
Contractor-Specified Upgrades and Accessible Design to Drive Strategic Divergence
Dairy Farm and Test Rite Sustain Lead Due to a Presence across Categories and Meeting Taiwanese Needs
Opportunities for Domestic Manufacturers with Renovation Subsidy
Homewares and Home Furnishing Stores Maintains Lead While Retail E-Commerce Sees Value Gains
Project-Based Renovation and Direct-To-Consumer Brands to Reshape Purchase Journeys
Country Reports Disclaimer
The following categories and subcategories are included:
Home Improvement
- Bathroom and Sanitaryware
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- Carpets
- Floor Tiles
- Wooden Flooring
- Other Floor Covering
- Hand Tools
- Hardware
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- Lacquer and Varnish
- Decorative Paint
- Kitchen Sinks
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- Corded Drills
- Cordless Drills
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- Other Corded Power Tools
- Other Cordless Power Tools
- Power Tool Accessories
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- Wall Tiles
- Wallpaper
- Other Home Improvement
Home Improvement
Includes: products purchased by consumers through retail channels.Excludes: commercial sales to professional builders / tradesmen / contractors etc. Home improvement refers to bathroom and sanitaryware, decorating sundries, floor covering, hand tools, hardware, home paint, kitchen sinks, power tools, wall covering and other home improvement.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Improvement research and analysis database.
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