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Country Report

Home Improvement in

Home Improvement in the Netherlands

14 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Vibrant housing market supports home improvement sales

Home improvement in the Netherlands in 2017 continued to benefit from ongoing economic growth and a vibrant housing market. Dutch consumers like to renovate their homes to make them their own.

Consumers value convenience in power tools

As younger generations are less knowledgeable about home improvement, manufacturers are seeking to promote power tools which are both easy and convenient to use. Most Dutch consumers use cordless drills for small tasks around the house.

Retailers experiment with city centre stores as they aim to bring products closer to consumers

With the retailing landscape becoming more competitive in the Netherlands, retailers are experimenting with new store concepts so as to bring their products closer to consumers. The home and garden stores Praxis, Karwei and IKEA, which are ordinarily located in industrial areas and on main roads, are just some of the retailers experimenting with city centre outlets.

COMPETITIVE LANDSCAPE

PPG Coatings Nederland leads a fragmented category

With the vast range of different products covered under home improvement, there are many players with a focus on specific categories. Home paint manufacturer PPG Coatings Nederland led the category overall in 2017 thanks to its popular Histor and Sigma brands.

Bathroom and sanitaryware companies record steady growth in 2017

Thanks to the vibrant housing market, the main companies present in bathroom and sanitaryware, namely Geberit, Plieger, Villeroy & Boch and Tiger Products, all recorded steady gains in 2017. Indeed, Geberit ranked second in home improvement overall.

Mohawk Industries one of the best performing companies in home improvement

Floor specialist Mohawk Industries was one of the best performing companies in home improvement in 2017 thanks to the strong growth of floor covering. Sold under the Quickstep brand, the company offers wooden and other flooring in a variety of colours and at a range of price points.

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Home Improvement Report Sample Home Improvement Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview: Discover the latest market trends and uncover sources of future market growth for the Home Improvement industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Home Improvement in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our market research database.

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Home Improvement in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Vibrant housing market supports home improvement sales

Consumers value convenience in power tools

Retailers experiment with city centre stores as they aim to bring products closer to consumers

COMPETITIVE LANDSCAPE

PPG Coatings Nederland leads a fragmented category

Bathroom and sanitaryware companies record steady growth in 2017

Mohawk Industries one of the best performing companies in home improvement

CATEGORY DATA

Table 1 Sales of Home Improvement by Category: Value 2012-2017
Table 2 Sales of Home Improvement by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Home Improvement: % Value 2013-2017
Table 4 LBN Brand Shares of Home Improvement: % Value 2014-2017
Table 5 Distribution of Home Improvement by Format: % Value 2012-2017
Table 6 Forecast Sales of Home Improvement by Category: Value 2017-2022
Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2017-2022

Home and Garden in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Another positive year for home and garden

Do-it-for-me (DIFM) trend strengthens thanks to the strongly performing Dutch economy

Ikea leads a heavily fragmented home and garden market

Internet retailing is growing quickly but retailers are also investing in new store concepts

Home and garden expected to post further positive growth over the forecast period

MARKET DATA

Table 8 Sales of Home and Garden by Category: Value 2012-2017
Table 9 Sales of Home and Garden by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home and Garden: % Value 2013-2017
Table 11 LBN Brand Shares of Home and Garden: % Value 2014-2017
Table 12 Distribution of Home and Garden by Format: % Value 2012-2017
Table 13 Forecast Sales of Home and Garden by Category: Value 2017-2022
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022

Megatrends

Country Report

Home Improvement in the Netherlands

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Vibrant housing market supports home improvement sales

Consumers value convenience in power tools

Retailers experiment with city centre stores as they aim to bring products closer to consumers

COMPETITIVE LANDSCAPE

PPG Coatings Nederland leads a fragmented category

Bathroom and sanitaryware companies record steady growth in 2017

Mohawk Industries one of the best performing companies in home improvement

Samples

Overview

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Table of Contents

Home Improvement in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Vibrant housing market supports home improvement sales

Consumers value convenience in power tools

Retailers experiment with city centre stores as they aim to bring products closer to consumers

COMPETITIVE LANDSCAPE

PPG Coatings Nederland leads a fragmented category

Bathroom and sanitaryware companies record steady growth in 2017

Mohawk Industries one of the best performing companies in home improvement

CATEGORY DATA

Home and Garden in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Another positive year for home and garden

Do-it-for-me (DIFM) trend strengthens thanks to the strongly performing Dutch economy

Ikea leads a heavily fragmented home and garden market

Internet retailing is growing quickly but retailers are also investing in new store concepts

Home and garden expected to post further positive growth over the forecast period

MARKET DATA

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