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DIY boosts growth in home improvement in 2019, with the Dutch landscape having a substantial consumer group interested in DIY, who like to renovate, fix and build things around the house. These consumers dedicate their own time while saving costs through not hiring a professional, driving the bulk of revenue to home improvement retailers.
Due to a court ruling by the Council of the State in May 2019, the Dutch government are required to reduce nitrogen emissions in the country. As a result, the government has been unable to grant building permits to the same amount of projects that it usually would.
While overall sales of floor covering only increased slightly in 2019, other floor covering and wooden flooring recorded healthy growth, at the expense of carpets and floor tiles, with other floor covering recording the healthiest growth across home improvement. As well as being expensive, floor tiles are increasingly considered outdated.
Private label continued to perform well in home improvements in 2019. This is due to consumers perceiving private label players to offer good quality-price ratios, similarly to that of brands that are for sale at high price points.
PPG Coatings Nederland BV and Akzo Nobel Decorative Coatings BV retained their leads in home paint in 2019. Both players benefit from having a wide distribution network, having very well established and trusted products, profiting from high brand awareness.
Intergamma retained its lead in home improvement in the Netherlands in value terms in 2019, maintaining healthy growth with its private label lines Karwei and Gamma. Although Karwei has been focusing less on home improvement and more on home furnishings, this did not negatively affect its sales.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Home Improvement industry in Netherlands with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
The Home Improvement in Netherlands market research report includes:
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This industry report originates from Passport, our market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.