Competitive Landscape
Ppg Coatings and Intergamma Reinforce Leadership as Private Label Strengthens Position
Home improvement in the Netherlands remained fragmented in 2025, with no single company holding more than 7% value share. The leading position was held by PPG Coatings Nederland with 7% share, followed closely by Intergamma.
Maxeda and Flexa Accelerate Innovation with Brand Relaunches and Trend-Led Launches
Notable product and retail innovations are set to further influence the dynamics of home improvement in the Netherlands. In January 2026, Maxeda relaunches its private label ranges at Praxis and Brico as a unified brand family, a move designed to strengthen its value proposition and create a more coherent experience for customers.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Improvement industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Improvement industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Improvement in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Improvement in Netherlands?
- Which are the leading brands in Home Improvement in Netherlands?
- How are products distributed in Home Improvement in Netherlands?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Where is future growth expected to be most dynamic?
Home Improvement in the Netherlands - Category analysis
Key Data Insights
Home Improvement Summary
Praxis Responds to Cautious Spending with Value and Innovation
Quickstep Transforms Flooring with Waterproof Herringbone Laminate
Flexa Empowers Diy Decorators with Curated Palettes and Digital Tools
Private Label and Loyalty Offers to Drive Sales
Innovation in Flooring and Paint Set to Drive Steady Growth in Home Improvement
Ppg Coatings and Intergamma Reinforce Leadership as Private Label Strengthens Position
Maxeda and Flexa Accelerate Innovation with Brand Relaunches and Trend-Led Launches
Home Improvement and Gardening Stores Remains the Dominant Channel
Retail E-Commerce and Omnichannel Integration Accelerate
Home and Garden in the Netherlands - Industry Overview
2025 Developments
Key Data Insights
Kwantum and Leen Bakker Restructure as Value Pressure Reshapes Retail
Home Furnishings Dominates Household Spending While Home Improvement Outpaces in Growth
Accessible Premiumisation and Practical Innovation for Cautious Consumers
Steady but Modest Growth Amid Cautious Spending and Selective Premiumisation
Practical Innovation and Omnichannel Growth to Drive the Fastest-Growing Areas
Ikea Strengthens Lead as Value and Private Label Shape Competition
Mergers, Acquisitions and Retail Innovation Set the Stage for a More Concentrated Market
Store-Based Specialists Remain Dominant but Lose Share to E-Commerce
Retail E-Commerce Is Fastest-Growing Channel, Driven by Convenience and Competitive Prices
Country Reports Disclaimer
The following categories and subcategories are included:
Home Improvement
- Bathroom and Sanitaryware
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- Carpets
- Floor Tiles
- Wooden Flooring
- Other Floor Covering
- Hand Tools
- Hardware
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- Lacquer and Varnish
- Decorative Paint
- Kitchen Sinks
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- Corded Drills
- Cordless Drills
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- Other Corded Power Tools
- Other Cordless Power Tools
- Power Tool Accessories
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- Wall Tiles
- Wallpaper
- Other Home Improvement
Home Improvement
Includes: products purchased by consumers through retail channels.Excludes: commercial sales to professional builders / tradesmen / contractors etc. Home improvement refers to bathroom and sanitaryware, decorating sundries, floor covering, hand tools, hardware, home paint, kitchen sinks, power tools, wall covering and other home improvement.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Improvement research and analysis database.
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