Home Improvement in Taiwan

April 2021
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Home Improvement industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Home Improvement industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Home Improvement in Taiwan report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Home Improvement in Taiwan?
  • Which are the leading brands in Home Improvement in Taiwan?
  • How are products distributed in Home Improvement in Taiwan?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • Have home seclusion and social distancing measures following COVID-19 benefited sales of Home Improvement?
  • Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home Improvement?
  • Where is future growth expected to be most dynamic?

Home Improvement in Taiwan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Unexpected upturn in real estate sales in 2020 boosts sales of home improvement
Floor covering and wall tiles continue to struggle
Yung Chi Paint & Varnish MFG Co Ltd retains overall leadership of home improvement in 2020 but competitors record more dynamic performances

RECOVERY AND OPPORTUNITIES

More positive outlook predicted for home improvement over the forecast period
Despite popular television advertising, players are likely to look to more creative marketing to expand consumer reach
POYA Home continues to expand its chain of outlets amongst a wealth of independent hardware stores

CATEGORY DATA

Table 1 Sales of Home Improvement by Category: Value 2015-2020 Table 2 Sales of Home Improvement by Category: % Value Growth 2015-2020 Table 3 NBO Company Shares of Home Improvement: % Value 2016-2020 Table 4 LBN Brand Shares of Home Improvement: % Value 2017-2020 Table 5 Distribution of Home Improvement by Format: % Value 2015-2020 Table 6 Forecast Sales of Home Improvement by Category: Value 2020-2025 Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2020-2025

Home and Garden in Taiwan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home and garden
COVID-19 country impact
Company response
Retailing shift
What next for home and garden?

MARKET DATA

Table 8 Sales of Home and Garden by Category: Value 2015-2020 Table 9 Sales of Home and Garden by Category: % Value Growth 2015-2020 Table 10 NBO Company Shares of Home and Garden: % Value 2016-2020 Table 11 LBN Brand Shares of Home and Garden: % Value 2017-2020 Table 12 Distribution of Home and Garden by Format: % Value 2015-2020 Table 13 Distribution of Home and Garden by Format and Category: % Value 2020 Table 14 Forecast Sales of Home and Garden by Category: Value 2020-2025 Table 15 Forecast Sales of Home and Garden by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Home Improvement research and analysis database.

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