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Country Report

Home Improvement in

Home Improvement in Taiwan

14 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Strict housing policies and labour laws negatively impact performance

Home improvement recorded the greatest value decline within home and garden overall, mainly due to the poor performance of top players in home paint and floor and wall tiles. Leader in both home improvement and home paint Yung Chi Paint & Varnish MFG Co, wall and floor covering leader Champion Building Materials Co and bathroom and sanitaryware leader Ho Cheng Group, all declined further in retail value in 2017 due to the sluggish economy and stagnant housing market.

Floor and wall tiles maintain fastest declines in 2017

Being the second biggest sales category in home improvement, floor covering recorded a further rapid decline due to the downward trajectory of floor tiles. The same applied to wall covering and wall tiles.

Home paint, bathroom and sanitaryware, and power tools decline

Home paint remained the largest sales category in home improvement, but was adversely affected by the economy and underperformance by key players. Bathroom and sanitaryware also saw continuous declines.

COMPETITIVE LANDSCAPE

Yung Chi Paint & Varnish MFG Co retains lead despite 2017 decline

The leading player in both home improvement and home paint, Yung Chi Paint & Varnish MFG Co retained its position in 2017, mainly due to its product variety, lower prices compared to other top brands and extensive distribution network through hundreds of independent hardware stores in Taiwan. The company also saw the biggest decrease in actual value sales due to negative effects caused by the depression and its much larger value compared to other competitors.

Domestic players account for the majority of overall value sales

Domestic players remained dominant within home improvement, as leaders in home paint, floor and wall coverings, bathroom and sanitaryware are all local companies. Long-standing brand reputation, closer links with local independent retailers, familiarity with local consumption culture, alongside extensive distribution networks, all render it hard for international players to penetrate.

TV advertising campaigns remain a major marketing method

Although home improvement was damaged significantly in 2016 and 2017, key players tried hard to utilise various marketing methods, especially TV advertising campaigns, to sustain brand exposure. For instance, Taiwan Toto Co Ltd started expanding its consumer ages for Toto product lines outside the original 15-60.

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Samples

Home Improvement Report Sample Home Improvement Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview: Discover the latest market trends and uncover sources of future market growth for the Home Improvement industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Home Improvement in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our market research database.

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Home Improvement in Taiwan - Category analysis

HEADLINES

PROSPECTS

Strict housing policies and labour laws negatively impact performance

Floor and wall tiles maintain fastest declines in 2017

Home paint, bathroom and sanitaryware, and power tools decline

COMPETITIVE LANDSCAPE

Yung Chi Paint & Varnish MFG Co retains lead despite 2017 decline

Domestic players account for the majority of overall value sales

TV advertising campaigns remain a major marketing method

CATEGORY DATA

Table 1 Sales of Home Improvement by Category: Value 2012-2017
Table 2 Sales of Home Improvement by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Home Improvement: % Value 2013-2017
Table 4 LBN Brand Shares of Home Improvement: % Value 2014-2017
Table 5 Distribution of Home Improvement by Format: % Value 2012-2017
Table 6 Forecast Sales of Home Improvement by Category: Value 2017-2022
Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2017-2022

Home and Garden in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Home and garden posts slower decline in overall value terms in 2017

Depressed economic outlook, stagnant housing market and revisions in labour laws negatively impact overall performance

The industry remains split between domestic and international players

Homewares and home furnishing stores maintains lead in distribution

Home and garden is expected to see a slow recovery

MARKET DATA

Table 8 Sales of Home and Garden by Category: Value 2012-2017
Table 9 Sales of Home and Garden by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home and Garden: % Value 2013-2017
Table 11 LBN Brand Shares of Home and Garden: % Value 2014-2017
Table 12 Distribution of Home and Garden by Format: % Value 2012-2017
Table 13 Forecast Sales of Home and Garden by Category: Value 2017-2022
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022

Megatrends

Country Report

Home Improvement in Taiwan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Strict housing policies and labour laws negatively impact performance

Floor and wall tiles maintain fastest declines in 2017

Home paint, bathroom and sanitaryware, and power tools decline

COMPETITIVE LANDSCAPE

Yung Chi Paint & Varnish MFG Co retains lead despite 2017 decline

Domestic players account for the majority of overall value sales

TV advertising campaigns remain a major marketing method

Samples

Overview

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Samples: (FAQs about samples):

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Table of Contents

Home Improvement in Taiwan - Category analysis

HEADLINES

PROSPECTS

Strict housing policies and labour laws negatively impact performance

Floor and wall tiles maintain fastest declines in 2017

Home paint, bathroom and sanitaryware, and power tools decline

COMPETITIVE LANDSCAPE

Yung Chi Paint & Varnish MFG Co retains lead despite 2017 decline

Domestic players account for the majority of overall value sales

TV advertising campaigns remain a major marketing method

CATEGORY DATA

Home and Garden in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Home and garden posts slower decline in overall value terms in 2017

Depressed economic outlook, stagnant housing market and revisions in labour laws negatively impact overall performance

The industry remains split between domestic and international players

Homewares and home furnishing stores maintains lead in distribution

Home and garden is expected to see a slow recovery

MARKET DATA

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