Competitive Landscape
Kaleseramik, Betek Boya and Eczacibasi Defend Share with Breadth and Compliance
Home improvement in Türkiye remains highly fragmented, with no single player commanding a dominant position. In 2025, Kaleseramik Canakkale Kalebodur Seramik San AS led with a retail value share of 7%, followed by Betek Boya ve Kimya San AS at 4% and Eczacibasi Yapi Gerecleri AS also at 4%.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Home Improvement industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Improvement industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Improvement in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Improvement in Turkey?
- Which are the leading brands in Home Improvement in Turkey?
- How are products distributed in Home Improvement in Turkey?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home Improvement?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home Improvement?
- Where is future growth expected to be most dynamic?
Home Improvement in Türkiye - Category analysis
Key Data Insights
Home Improvement Summary
Dynamic Retail Value Growth Driven by Inflation and a Shift Towards Diy Solutions
Vitra and Artema Accelerate Eco-Driven Upgrades Amid Tightening Rules
Discounters Set to Expand Affordable Ranges as Inflation Drives Polarisation
Bathroom Suppliers Strengthen Premium and Sustainable Offers to Retain Share
Urban-Focused Innovation in Ready-To-Install to Drive Growth
Kaleseramik, Betek Boya and Eczacibasi Defend Share with Breadth and Compliance
Home Improvement and Gardening Stores Maintains Leadership through Expert-Led In-Store Experiences
Major Chains Drive Digital Integration and Modular Diy Innovation
Hepsiburada and Trendyol Boost Online Sales of Tools and Kits with Bundled Offerings
Home and Garden in Türkiye - Industry Overview
2025 Developments
Key Data Insights
Koçtas and Ikea Adapt to Urban Small-Space Demand with City-Focused Solutions
Shoppers Polarise between Entry-Tier Products and Premium Upgrades
Vitra’S Certified Eco Innovations Win Trust as Health and Sustainability Concerns Rise
Digital-First Brands to Win Loyalty by Uniting Online and In-Store Journeys
Home Furnishings Expected to See Expansion of Small-Space Innovation
Diy and Difm Service Strategies to Reshape Consumer Project Behaviour
Ikea and Local Leaders Defend Share as Design Innovation Shifts Focus to Homewares
Home Products Specialists Drives In-Store Leadership While E-Commerce Accelerates
Koçtas Fix and Ikea Preowned Shape New Hybrid Shopping Models
Country Reports Disclaimer
The following categories and subcategories are included:
Home Improvement
- Bathroom and Sanitaryware
-
- Carpets
- Floor Tiles
- Wooden Flooring
- Other Floor Covering
- Hand Tools
- Hardware
-
- Lacquer and Varnish
- Decorative Paint
- Kitchen Sinks
-
-
- Corded Drills
- Cordless Drills
-
- Other Corded Power Tools
- Other Cordless Power Tools
- Power Tool Accessories
-
-
- Wall Tiles
- Wallpaper
- Other Home Improvement
Home Improvement
Includes: products purchased by consumers through retail channels.Excludes: commercial sales to professional builders / tradesmen / contractors etc. Home improvement refers to bathroom and sanitaryware, decorating sundries, floor covering, hand tools, hardware, home paint, kitchen sinks, power tools, wall covering and other home improvement.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Improvement research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!