Competitive Landscape
Asian Paints Leverages Innovation to Retain Its Leadership
Home improvement in India remained fairly fragmented, with the largest company, Asian Paints, holding a 21% value share in 2025. Berger Paints India and Kansai Nerolac Paints followed, with 6% and 4% share respectively.
Premiumisation, Digital Services and Sustainability Drive Differentiation in Home Improvement
Opportunities for businesses stem from evolving consumer expectations around premiumisation, digital engagement and sustainability. In late 2025 and into 2026, the most notable product and service launches focused on extending premium and super-luxury paint ranges, such as Asian Paints and its Nilaya Arc and Lotus-Effect All Protek ranges, and design-led collaborations like Sabyasachi for Nilaya.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Home Improvement industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Improvement industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Improvement in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Improvement in India?
- Which are the leading brands in Home Improvement in India?
- How are products distributed in Home Improvement in India?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home Improvement?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home Improvement?
- Where is future growth expected to be most dynamic?
Home Improvement in India - Category analysis
Key Data Insights
Home Improvement Summary
Asian Paints Accelerates Premiumisation to Capture Urban Aspirations
Berger Paints Transforms the Digital Experience for Home Renovators
Cera and Kajaria Lead the Charge Towards Greener Renovations
Home Paint to Steer Urban Trading-Up as Design Aspirations Rise
Digital-First Journeys Set to to Boost Brand Engagement
Brands Can Gain Trust by Investing in Compliant, Eco-Efficient Solutions
Asian Paints Leverages Innovation to Retain Its Leadership
Premiumisation, Digital Services and Sustainability Drive Differentiation in Home Improvement
Specialist Stores Reinforce Dominance through Omnichannel Integration and Tier-2 and Tier-3 Expansion
E-Commerce Accelerates Growth through Digital Convenience and Self-Installation Trend
Home and Garden in India - Industry Overview
2025 Developments
Key Data Insights
Omnichannel Retail and Digital Engagement Drive Strong Value Growth in Home and Garden
Home Furnishings Leads by Value as Home Improvement Drives the Most Dynamic Growth
Sustainability Moves From Niche to Mainstream across Home and Garden
Players to Expand Omnichannel Reach as Digital Drives Demand
Further Push to Win Trust with Eco-Credentials and Provenance
Value Growth to Be Increasingly Shaped by Design-Led Premiumisation
Asian Paints Extends Lead as Private Label Gains in Value Segments
Specialist Stores Retain Dominance through Trusted In-Person Experience and Premium Ranges
E-Commerce Accelerates Growth through Digital Convenience and Augmented Reality Innovation
Country Reports Disclaimer
The following categories and subcategories are included:
Home Improvement
- Bathroom and Sanitaryware
-
- Carpets
- Floor Tiles
- Wooden Flooring
- Other Floor Covering
- Hand Tools
- Hardware
-
- Lacquer and Varnish
- Decorative Paint
- Kitchen Sinks
-
-
- Corded Drills
- Cordless Drills
-
- Other Corded Power Tools
- Other Cordless Power Tools
- Power Tool Accessories
-
-
- Wall Tiles
- Wallpaper
- Other Home Improvement
Home Improvement
Includes: products purchased by consumers through retail channels.Excludes: commercial sales to professional builders / tradesmen / contractors etc. Home improvement refers to bathroom and sanitaryware, decorating sundries, floor covering, hand tools, hardware, home paint, kitchen sinks, power tools, wall covering and other home improvement.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Improvement research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!