Home improvement witnessed a strong recovery in current value terms in 2021 following 2020’s decline. A surge in sales was driven by a rebound in redecoration activities, revitalising offline channels, as well as manufacturers’ new product launches.
Consumers’ health awareness is rapidly improving with a high degree of concern for their own health and safety since the pandemic, which has gradually encouraged manufacturers to launch new products. Local consumers’ fixation with antibacterial properties as a result of COVID-19 has already led to launches of antibacterial floor tiles by leading home improvement brands including Dongpeng, Nabel and Champion.
Local consumers have become increasingly focused on time-saving and convenient experiences due to disrupted routines since the pandemic. Holistic solutions provide opportunities for them to focus customisation ideas on one brand and receive an entire set of home improvement products of curated styles and appearances, removing the inconvenience of comparing products across brands and reducing the time selection process.
An increasing number of consumers are willing to pay for eco-friendliness and enhanced safety due to rising health consciousness. In response, brands are launching new products using “green” ingredients with the aim of stimulating purchases in the post-pandemic era.
Despite robust growth of home improvement sales through e-commerce, bricks-and-mortar stores such as home improvement and gardening stores will remain dominant in this category, indicating consumers’ inclination towards in-person shopping experiences when purchasing such products. Consumers will flock back to offline stores in the post-pandemic era, and leading manufacturers and retailers are gearing up to be well-prepared in terms of transforming their stores into experiential hubs that exhibit real-life scenarios, remote digital services and hybrid models that bring online traffic to store-based outlets for in-person consultations and experience, eventually generating actual sales.
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Understand the latest market trends and future growth opportunities for the Home Improvement industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Improvement industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes: products purchased by consumers through retail channels.Excludes: commercial sales to professional builders / tradesmen / contractors etc. Home improvement refers to bathroom and sanitaryware, decorating sundries, floor covering, hand tools, hardware, home paint, kitchen sinks, power tools, wall covering and other home improvement.See All of Our Definitions
This report originates from Passport, our Home Improvement research and analysis database.
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