Competitive Landscape
Nippon Paint Defends Its Lead, Although Share Fragmentation Accelerates
Home improvement in Singapore remained fragmented in 2025, with no single company commanding a dominant share. The largest company, Nippon Paint (Singapore) Co Pte Ltd, held a 7% retail value share in 2025, a notable decline from its 11% share in 2020.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Improvement industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Improvement industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Improvement in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Improvement in Singapore?
- Which are the leading brands in Home Improvement in Singapore?
- How are products distributed in Home Improvement in Singapore?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home Improvement?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home Improvement?
- Where is future growth expected to be most dynamic?
Home Improvement in Singapore - Category analysis
Key Data Insights
Home Improvement Summary
Horme Hardware Accelerates Omnichannel Shift to Capture Urban Shoppers
Ikea Enables Value-Led Renovation as Cost Pressure Intensifies
Lamitak Empowers Personalisation as Renovation Customisation Persists
Multifunctional Designs Set to Drive Value-Led Upgrades
Professional Installation Set to Gain Traction as Do-It-For-Me Demand Rises
Sustainability Regulations Anticipated to Reshape Materials and Brand Competitiveness
Nippon Paint Defends Its Lead, Although Share Fragmentation Accelerates
Shopee, Lazada and Qoo10 Drive E-Commerce Surge, Although Offline Stores Defend Dominance
Home and Garden in Singapore - Industry Overview
2025 Developments
Key Data Insights
Ikea Drives Space-Saving Solutions for Compact Urban Homes
Fortytwo Expands Affordable Home Upgrades through Value-Led Online Retail
Sustainability Claims Backed by Certification Win Consumer Trust
Digital Shoppers to Accelerate Omnichannel Growth as E-Commerce Expands
Space-Saving Design and Sustainability Claims Set to Reshape Purchasing Decisions
Compact Gardening Tools and Modular Systems to Boost Urban Self-Sufficiency
Ikano Leverages a Broad Product Range and Space-Saving Design to Sustain Leadership
Signify and Aerospring Gardens Drive Smart, Connected Innovation
Home Products Specialists Maintains Lead by Blending In-Store and Online Experiences
Retail E-Commerce Accelerates as Digital Natives Demand Convenience and Choice
Country Reports Disclaimer
The following categories and subcategories are included:
Home Improvement
- Bathroom and Sanitaryware
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- Carpets
- Floor Tiles
- Wooden Flooring
- Other Floor Covering
- Hand Tools
- Hardware
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- Lacquer and Varnish
- Decorative Paint
- Kitchen Sinks
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- Corded Drills
- Cordless Drills
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- Other Corded Power Tools
- Other Cordless Power Tools
- Power Tool Accessories
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- Wall Tiles
- Wallpaper
- Other Home Improvement
Home Improvement
Includes: products purchased by consumers through retail channels.Excludes: commercial sales to professional builders / tradesmen / contractors etc. Home improvement refers to bathroom and sanitaryware, decorating sundries, floor covering, hand tools, hardware, home paint, kitchen sinks, power tools, wall covering and other home improvement.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Improvement research and analysis database.
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