Executive Summary

Apr 2019
PROSPECTS
Shift in focus to services due to a lack of DIY culture in Singapore

Compared to Western counterparts, Singapore continues to have a weak Do-It-Yourself (DIY) culture. Locals still prefer to engage external help in getting their homes repaired as they lack the expertise, tools and time themselves.

More companies are entering the internet retailing space

Home improvement is one of the most challenging sections to shop for as these products are not instinctive and often highly technical. Shopping in bricks-and-mortar stores eases these challenges as consumers can check with store staff for expert advice and inspect products up-close to assess the fit and function.

COMPETITIVE LANDSCAPE
Nippon Paint continues to lead in home improvement

With its focus on decorative paint, Nippon Paint (Singapore) Co Pte Ltd continued to lead home improvement in 2018. Its early entry and active marketing have put it in a good position to capture and retain sales share.

International brands remain popular with Singaporeans

With proven track records and strong brand equity, international brands in power tools like Stanley, Bosch and Makita continue to be popular with Singaporeans. These international brands are supported by extensive resources for research, development and innovation, which local brands lack.

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Home Improvement in Singapore

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Overview: Discover the latest market trends and uncover sources of future market growth for the Home Improvement industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Home Improvement in Singapore market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our market research database.

Home Improvement in Singapore - Category analysis

HEADLINES

PROSPECTS

Shift in focus to services due to a lack of DIY culture in Singapore
More companies are entering the internet retailing space

COMPETITIVE LANDSCAPE

Nippon Paint continues to lead in home improvement
International brands remain popular with Singaporeans

CATEGORY DATA

Table 1 Sales of Home Improvement by Category: Value 2013-2018
Table 2 Sales of Home Improvement by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Home Improvement: % Value 2014-2018
Table 4 LBN Brand Shares of Home Improvement: % Value 2015-2018
Table 5 Distribution of Home Improvement by Format: % Value 2013-2018
Table 6 Forecast Sales of Home Improvement by Category: Value 2018-2023
Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2018-2023

Home and Garden in Singapore - Industry Overview

EXECUTIVE SUMMARY

Changing demographics continue to shape home and garden demand
Homes are designed to reflect personal lifestyles
Small companies compete in a highly fragmented industry
Both online and offline channel strategies are prominent among home and garden players
Value growth is expected to be relatively slow in what is a mature market

MARKET DATA

Table 8 Sales of Home and Garden by Category: Value 2013-2018
Table 9 Sales of Home and Garden by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home and Garden: % Value 2014-2018
Table 11 LBN Brand Shares of Home and Garden: % Value 2015-2018
Table 12 Distribution of Home and Garden by Format: % Value 2013-2018
Table 13 Distribution of Home and Garden by Format and Category: % Value 2018
Table 14 Forecast Sales of Home and Garden by Category: Value 2018-2023
Table 15 Forecast Sales of Home and Garden by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources