Compared to Western counterparts, Singapore continues to have a weak Do-It-Yourself (DIY) culture. Locals still prefer to engage external help in getting their homes repaired as they lack the expertise, tools and time themselves.
Home improvement is one of the most challenging sections to shop for as these products are not instinctive and often highly technical. Shopping in bricks-and-mortar stores eases these challenges as consumers can check with store staff for expert advice and inspect products up-close to assess the fit and function.
With its focus on decorative paint, Nippon Paint (Singapore) Co Pte Ltd continued to lead home improvement in 2018. Its early entry and active marketing have put it in a good position to capture and retain sales share.
With proven track records and strong brand equity, international brands in power tools like Stanley, Bosch and Makita continue to be popular with Singaporeans. These international brands are supported by extensive resources for research, development and innovation, which local brands lack.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Home Improvement industry in Singapore with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
The Home Improvement in Singapore market research report includes:
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