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Country Report

Home Improvement in

Home Improvement in Japan

12 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Bathroom and sanitaryware continues to see positive growth in 2017

Japanese consumers tend to leave many areas of home improvement to professionals, and the trend is expected to continue in the forecast period. Bathroom and sanitaryware sales increased in 2017, reflecting the increase in the unit price of the multifunctional toilet set, including seat heater, water and air jet, and water-saving functions.

Floor covering declining

Floor covering saw a decline in 2017 and is expected to decline further in the forecast period. Floor covering is another product that consumers prefer to ask a professional to install, considering their busy lifestyles and lack of DIY experience.

Power tools remain popular in 2017

Power tools enjoys attention not only from professionals but also from non-professionals thanks to increasing interest in DIY in Japan. Makers are keen on introducing power tools for a wide range of consumers from young females, who are interested in purchasing entry-level products for their crafts and DIY, to professionals seeking heavy-duty tools.

COMPETITIVE LANDSCAPE

Power tools industry sees active mergers and acquisitions

Makita performed well in 2017 thanks to rising interest in power tools among both professionals and non-professionals. Stanley Black & Decker Inc has launched an online store within Amazon to introduce four power tools for professionals.

Bathroom and sanitaryware becomes more functional

Toto continued to dominate bathroom and sanitaryware throughout the review period. It has introduced the system toilet GC and GC800 equipped with “kirei jokinsui” technology, ie electrolysed water capable of suppressing microorganism growth in water, to alleviate consumers’ concern regarding cleanliness.

Home improvement and gardening stores remains the primary channel

Major stores in Japan such as DCM Holdings and Cainz keenly attract professional consumers, who used to purchase products through specialist retailers, by introducing power tools for professionals or adjusting opening hours for professionals’ convenience. Female consumers, who used not to shop at such stores, have started to shop at home improvement stores due to their rising interest in DIY in addition to the wider variety of products such as stationery, packaged food and pet products.

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Samples

Home Improvement Report Sample Home Improvement Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview: Discover the latest market trends and uncover sources of future market growth for the Home Improvement industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Home Improvement in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our market research database.

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Home Improvement in Japan - Category analysis

HEADLINES

PROSPECTS

Bathroom and sanitaryware continues to see positive growth in 2017

Floor covering declining

Power tools remain popular in 2017

COMPETITIVE LANDSCAPE

Power tools industry sees active mergers and acquisitions

Bathroom and sanitaryware becomes more functional

Home improvement and gardening stores remains the primary channel

CATEGORY DATA

Table 1 Sales of Home Improvement by Category: Value 2012-2017
Table 2 Sales of Home Improvement by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Home Improvement: % Value 2013-2017
Table 4 LBN Brand Shares of Home Improvement: % Value 2014-2017
Table 5 Distribution of Home Improvement by Format: % Value 2012-2017
Table 6 Forecast Sales of Home Improvement by Category: Value 2017-2022
Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2017-2022

Home and Garden in Japan - Industry Overview

EXECUTIVE SUMMARY

Home and garden gains attention from a new group of consumers enjoying DIY

Power tools continues to receive attention from both beginners and professionals

Nitori continues to lead home and garden

Internet retailing increases its share in 2017

Growth of home and garden will remain marginal in the forecast period

MARKET DATA

Table 8 Sales of Home and Garden by Category: Value 2012-2017
Table 9 Sales of Home and Garden by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home and Garden: % Value 2013-2017
Table 11 LBN Brand Shares of Home and Garden: % Value 2014-2017
Table 12 Distribution of Home and Garden by Format: % Value 2012-2017
Table 13 Forecast Sales of Home and Garden by Category: Value 2017-2022
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022

Megatrends

Country Report

Home Improvement in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Bathroom and sanitaryware continues to see positive growth in 2017

Floor covering declining

Power tools remain popular in 2017

COMPETITIVE LANDSCAPE

Power tools industry sees active mergers and acquisitions

Bathroom and sanitaryware becomes more functional

Home improvement and gardening stores remains the primary channel

Samples

Overview

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Samples: (FAQs about samples):

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Table of Contents

Home Improvement in Japan - Category analysis

HEADLINES

PROSPECTS

Bathroom and sanitaryware continues to see positive growth in 2017

Floor covering declining

Power tools remain popular in 2017

COMPETITIVE LANDSCAPE

Power tools industry sees active mergers and acquisitions

Bathroom and sanitaryware becomes more functional

Home improvement and gardening stores remains the primary channel

CATEGORY DATA

Home and Garden in Japan - Industry Overview

EXECUTIVE SUMMARY

Home and garden gains attention from a new group of consumers enjoying DIY

Power tools continues to receive attention from both beginners and professionals

Nitori continues to lead home and garden

Internet retailing increases its share in 2017

Growth of home and garden will remain marginal in the forecast period

MARKET DATA

SOURCES

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