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Country Report

Home Improvement in

Home Improvement in Japan

14 pages, Apr 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Natural disasters influence the market in 2018

Natural disasters exerted a significant influence on demand in home improvement in Japan in 2018. Amongst the several extreme natural events seen in the year were an earthquake in Hokkaido that led to a large-scale blackout, heavy rain in the west of the country that flooded rivers and caused landslides, and a typhoon that damaged Kansai International Airport.

Continued growth in power tools

Power tools saw ongoing growth in 2018 and is expected to continue to see sales rise over the forecast period. Demand is rising amongst non-professionals as DIY becomes increasingly popular in the market.

Contrasting outlooks across categories

Home improvement is expected to see contrasting performances across categories over the forecast period. While categories such as carpet, floor tiles and hand tools are set to register decline between 2018 and 2023, others, including cordless drills, decorative paint and wallpaper, are expected to see ongoing growth.

COMPETITIVE LANDSCAPE

Toto and LIXIL remain the top players in bathroom and sanitaryware

Toto Ltd and LIXIL Group Corp remained the two largest players in bathroom and sanitaryware in 2018. These companies have built strong brands with high levels of consumer recognition and trust.

Shift in competitive landscape in power tools

Having left Hitachi Group, Hitachi Koki Co Ltd changed its company name to Koki Holdings Co Ltd and its brand name to HiKOKI in 2018. Letting go of its power tools business forms part of Hitachi’s strategy of focusing on a narrower range of core businesses.

Further merger and acquisition in home improvement and gardening retailers

Home improvement and gardening retailers, Daiyu LIC Holdings Co Ltd and Valor Holdings, have merged their home centre businesses. The aim of these players, which have outlets in different areas of Japan, is to increase buying power, bolster product development resources and enhance the efficiency of operations in areas such as warehouse management and logistics.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview: Discover the latest market trends and uncover sources of future market growth for the Home Improvement industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Home Improvement in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our market research database.

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Home Improvement in Japan - Category analysis

HEADLINES

PROSPECTS

Natural disasters influence the market in 2018

Continued growth in power tools

Contrasting outlooks across categories

COMPETITIVE LANDSCAPE

Toto and LIXIL remain the top players in bathroom and sanitaryware

Shift in competitive landscape in power tools

Further merger and acquisition in home improvement and gardening retailers

CATEGORY DATA

Table 1 Sales of Home Improvement by Category: Value 2013-2018
Table 2 Sales of Home Improvement by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Home Improvement: % Value 2014-2018
Table 4 LBN Brand Shares of Home Improvement: % Value 2015-2018
Table 5 Distribution of Home Improvement by Format: % Value 2013-2018
Table 6 Forecast Sales of Home Improvement by Category: Value 2018-2023
Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2018-2023

Home and Garden in Japan - Industry Overview

EXECUTIVE SUMMARY

Changing environment throws up challenges

Targeting younger consumers

Success for players seen to combine quality and affordability

Growing role for internet retailing

Increasing polarisation

MARKET DATA

Table 8 Sales of Home and Garden by Category: Value 2013-2018
Table 9 Sales of Home and Garden by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home and Garden: % Value 2014-2018
Table 11 LBN Brand Shares of Home and Garden: % Value 2015-2018
Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2013-2018
Table 13 Distribution of Home and Garden by Format: % Value 2013-2018
Table 14 Distribution of Home and Garden by Format and Category: % Value 2018
Table 15 Forecast Sales of Home and Garden by Category: Value 2018-2023
Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2018-2023

Megatrends

Country Report

Home Improvement in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Natural disasters influence the market in 2018

Continued growth in power tools

Contrasting outlooks across categories

COMPETITIVE LANDSCAPE

Toto and LIXIL remain the top players in bathroom and sanitaryware

Shift in competitive landscape in power tools

Further merger and acquisition in home improvement and gardening retailers

Overview

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Samples: (FAQs about samples):

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Table of Contents

Home Improvement in Japan - Category analysis

HEADLINES

PROSPECTS

Natural disasters influence the market in 2018

Continued growth in power tools

Contrasting outlooks across categories

COMPETITIVE LANDSCAPE

Toto and LIXIL remain the top players in bathroom and sanitaryware

Shift in competitive landscape in power tools

Further merger and acquisition in home improvement and gardening retailers

CATEGORY DATA

Home and Garden in Japan - Industry Overview

EXECUTIVE SUMMARY

Changing environment throws up challenges

Targeting younger consumers

Success for players seen to combine quality and affordability

Growing role for internet retailing

Increasing polarisation

MARKET DATA

DEFINITIONS

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