Bathroom and sanitaryware is expected to return to growth in both current value terms and in value terms at constant 2022 prices over the forecast period, owing to Japan’s ageing population, which is likely to aid the demand for products such as grab bars and walk-in bathtubs, which are easier to use and are more accessible. In addition, home remodelling and refurbishment are becoming more popular in Japan, especially amongst younger people.
Over the past decade, fewer Japanese people purchased homes, and an increasing number of consumers preferred to rent. This indicates that fewer homeowners are likely to consider making modifications to their homes.
E-commerce is anticipated to play a more significant role in the retailing of home improvement products in Japan in the future. Consumers are increasingly using online shopping for their home improvement needs, as a result of the advent of digitalisation and the increased use of smartphones and tablets.
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Understand the latest market trends and future growth opportunities for the Home Improvement industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Improvement industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Improvement
Includes: products purchased by consumers through retail channels.Excludes: commercial sales to professional builders / tradesmen / contractors etc. Home improvement refers to bathroom and sanitaryware, decorating sundries, floor covering, hand tools, hardware, home paint, kitchen sinks, power tools, wall covering and other home improvement.
See All of Our DefinitionsThis report originates from Passport, our Home Improvement research and analysis database.
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