Home paint will witness significant growth as homebuyers are likely to gravitate towards renting houses against macroeconomic uncertainty. This is especially true for young consumers residing in urban areas, who are often at the start of their careers.
Smart lighting is currently a niche in the Malaysian market that is limited to tech-savvy younger consumers. The popularity of smart lighting continues to be hampered by high prices and limited availability (mostly restricted to the e-commerce platform Lazada).
The local company White Horse retained the lead in home improvement in 2022. The company produces a range of porcelain and ceramic tiles at its manufacturing plants in Malaysia and Vietnam and thus holds a strong position in floor covering.
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Understand the latest market trends and future growth opportunities for the Home Improvement industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Improvement industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Improvement
Includes: products purchased by consumers through retail channels.Excludes: commercial sales to professional builders / tradesmen / contractors etc. Home improvement refers to bathroom and sanitaryware, decorating sundries, floor covering, hand tools, hardware, home paint, kitchen sinks, power tools, wall covering and other home improvement.
See All of Our DefinitionsThis report originates from Passport, our Home Improvement research and analysis database.
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