Executive Summary

Oct 2017
PROSPECTS
Increasing health concerns lead to decline in smoking prevalence

Serbia was among the leaders in the world when it came to smoking prevalence in 2017. Many consumers are smokers and it is noteworthy that smoking prevalence among female consumers is very high as well.

With the number of smokers set to drop NRT smoking cessation aids is set to grow

It is certain that fewer people will smoke in Serbia as time progresses. This means that many current smokers will try to quit over the forecast period due to health concerns about the negative effects of smoking.

Only NRT gum products available in 2017

As of 2017, sales of NRT smoking cessation aids consisted entirely of NRT gum products. There were some NRT patches products, but these remained poorly distributed with low consumer awareness and so their sales were negligible in 2017.

COMPETITIVE LANDSCAPE
Johnson & Johnson remains the only player in 2017

Johnson & Johnson was the only player present in NRT smoking cessation aids in 2017 with its Nicorette brand. It is expected that other manufacturers will attempt to penetrate NRT smoking cessation aids in Serbia over the forecast period.

No strong marketing support present in NRT smoking cessation aids

Being the only player within NRT smoking cessation aids in 2017, Johnson & Johnson was not under any pressure to invest in advertising its products. The producer instead relied on point-of-sale advertisements and word-of-mouth marketing to educate consumers about the availability of its products.

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NRT Smoking Cessation Aids in Serbia

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Overview

Discover the latest market trends and uncover sources of future market growth for the NRT Smoking Cessation Aids industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the NRT Smoking Cessation Aids industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The NRT Smoking Cessation Aids in Serbia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of NRT Smoking Cessation Aids in Serbia?
  • What are the major brands in Serbia?
  • How have tobacco bans affected the sales of NRT Smoking Cessation Aids?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.