Serbia was among the leaders in the world when it came to smoking prevalence in 2017. Many consumers are smokers and it is noteworthy that smoking prevalence among female consumers is very high as well.
It is certain that fewer people will smoke in Serbia as time progresses. This means that many current smokers will try to quit over the forecast period due to health concerns about the negative effects of smoking.
As of 2017, sales of NRT smoking cessation aids consisted entirely of NRT gum products. There were some NRT patches products, but these remained poorly distributed with low consumer awareness and so their sales were negligible in 2017.
Johnson & Johnson was the only player present in NRT smoking cessation aids in 2017 with its Nicorette brand. It is expected that other manufacturers will attempt to penetrate NRT smoking cessation aids in Serbia over the forecast period.
Being the only player within NRT smoking cessation aids in 2017, Johnson & Johnson was not under any pressure to invest in advertising its products. The producer instead relied on point-of-sale advertisements and word-of-mouth marketing to educate consumers about the availability of its products.
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This industry report originates from Passport, our Consumer Health market research database.