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Country Report

NRT Smoking Cessation Aids in

NRT Smoking Cessation Aids in the US

21 pages, Feb 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The declining smoking population limits the consumer base

Smoking culture is on the decline in the US, with only 14% of the adult population reporting habitual smoking in 2017, down from 19% in 2012. Tobacco products are highly regulated in the US, and smoking restrictions continue to expand, as smoking bans have reached public housing, cars carrying children, university campuses and public outdoor spaces such as parks, trails and beaches.

Vapour products compete with NRT smoking cessation aids

Even though the number of active smokers in the US is declining, the number of vapers continues to grow, particularly amongst younger consumers and millennials. For many consumers who are reluctant or unable to quit smoking, electronic cigarettes (also known as e-cigarettes – hand-held devices that vaporise liquid containing nicotine and sometimes flavouring) appeal since they mimic the behavioural components of smoking.

Competition from prescription products

Looking ahead, prescription alternatives such as Pfizer’s Chantix or GlaxoSmithKline’s Zyban may pose a threat to the demand for NRT smoking cessation aids. These drugs suffered from reports of increased violent behaviour and suicidal behaviour amongst users, which negatively affected sales.

COMPETITIVE LANDSCAPE

Nicorette from GSK Consumer Healthcare continues to lead

GSK Consumer Healthcare and private label brands dominate NRT smoking cessation aids in the US. GSK Consumer Healthcare is the only major producer of branded NRT products, through its Nicorette brand in gum and Nicoderm CQ brand in patches.

Support for smoking cessation campaigns

GSK Consumer Healthcare has strongly pushed smoking cessation programmes, teaming up with CVS in 2016 and 2017 for the Stand Up to Cancer campaign, during which GlaxoSmithKline donated USD1 (up to USD100,000) from every box of Nicorette or Nicoderm CQ sold at CVS to Stand Up to Cancer. This and similar campaigns with other retailers, such as Walgreens, leverage in-store and online behavioural support in combination with personalised NRT product recommendations, such as those provided by the CVS MinuteClinic, which present effective platforms for GlaxoSmithKline to promote its brands.

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NRT Smoking Cessation Aids Sample Report NRT Smoking Cessation Aids Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the NRT Smoking Cessation Aids industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the NRT Smoking Cessation Aids industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The NRT Smoking Cessation Aids in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of NRT Smoking Cessation Aids in USA?
What are the major brands in USA?
How have tobacco bans affected the sales of NRT Smoking Cessation Aids?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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NRT Smoking Cessation Aids in the US - Category analysis

HEADLINES

PROSPECTS

The declining smoking population limits the consumer base

Vapour products compete with NRT smoking cessation aids

Competition from prescription products

COMPETITIVE LANDSCAPE

Nicorette from GSK Consumer Healthcare continues to lead

Support for smoking cessation campaigns

CATEGORY INDICATORS

Table 1 Number of Smokers by Gender 2013-2018

CATEGORY DATA

Table 2 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018
Table 3 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018
Table 4 Sales of NRT Gum by Flavour: % Value 2013-2018
Table 5 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018
Table 6 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018
Table 7 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 8 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023

Consumer Health in the US - Industry Overview

EXECUTIVE SUMMARY

Players innovate to follow consumers’ changing lifestyles

Positive growth in 2018, although at a slower pace

A fragmented competitive environment

The move towards internet retailing

Continued growth for consumer health, despite maturity and concern about changes

MARKET INDICATORS

Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 10 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 11 Sales of Consumer Health by Category: Value 2013-2018
Table 12 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 14 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 16 Distribution of Consumer Health by Format: % Value 2013-2018
Table 17 Distribution of Consumer Health by Format and Category: % Value 2018
Table 18 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Megatrends

Country Report

NRT Smoking Cessation Aids in the US

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Executive Summary

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PROSPECTS

The declining smoking population limits the consumer base

Vapour products compete with NRT smoking cessation aids

Competition from prescription products

COMPETITIVE LANDSCAPE

Nicorette from GSK Consumer Healthcare continues to lead

Support for smoking cessation campaigns

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

NRT Smoking Cessation Aids in the US - Category analysis

HEADLINES

PROSPECTS

The declining smoking population limits the consumer base

Vapour products compete with NRT smoking cessation aids

Competition from prescription products

COMPETITIVE LANDSCAPE

Nicorette from GSK Consumer Healthcare continues to lead

Support for smoking cessation campaigns

CATEGORY INDICATORS

CATEGORY DATA

Consumer Health in the US - Industry Overview

EXECUTIVE SUMMARY

Players innovate to follow consumers’ changing lifestyles

Positive growth in 2018, although at a slower pace

A fragmented competitive environment

The move towards internet retailing

Continued growth for consumer health, despite maturity and concern about changes

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements (VDS) registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

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