Executive Summary

Oct 2019
PROSPECTS
Government and society push anti-smoking actions further

The negative image of smoking and its impact on health continued to spread among the public in Taiwan. To boost public health, Taiwan’s government started imposing a tax on tobacco and increased the tax rates in 2006, 2009, 2016 and 2017 driving up the price of cigarettes.

Subsidises on prescribed smoking-quitting aids jeopardise OTC NRT smoking cessation aids

Due to the enforcement of the Tobacco Hazards Prevention Act, it has become more expensive and inconvenient to smoke in Taiwan. The smoking population continued to drop thus slowing the demand for NRT smoking cessation aids over the review period.

COMPETITIVE LANDSCAPE
Johnson & Johnson Taiwan leads sales despite losing share

Johnson & Johnson Taiwan remains the leading company in NRT smoking cessation aids in Taiwan. However, the company is losing share as its main competitor GSK Consumer Healthcare continues investing in marketing and communicating with consumers.

Nicotinell offers extra value to consumers

Despite the fact that value sales of NRT smoking cessation aids have been on a downward trajectory since 2014, Nicotinell increases its share by offering value-added services to consumers. For example, it educates consumers on smoking-quitting tips and knowledge on its website, where consumers can also find detailed instructions on product usage in its videos.

Decreasing demand for OTC NRT smoking cessation aids likely to discourage new entrants

As smoking prevalence continues to decline in Taiwan, there are fewer potential consumers for NRT smoking cessation aids every passing year. In addition, smokers who try to quit smoking are likely to choose subsidised NRT smoking cessation aids along with the doctor’s consultation provided by the National Health Insurance scheme.

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Overview

Discover the latest market trends and uncover sources of future market growth for the NRT Smoking Cessation Aids industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

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The NRT Smoking Cessation Aids in Taiwan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of NRT Smoking Cessation Aids in Taiwan?
  • What are the major brands in Taiwan?
  • How have tobacco bans affected the sales of NRT Smoking Cessation Aids?

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This industry report originates from Passport, our Consumer Health market research database.

NRT Smoking Cessation Aids in Taiwan - Category analysis

HEADLINES

PROSPECTS

Government and society push anti-smoking actions further
Subsidises on prescribed smoking-quitting aids jeopardise OTC NRT smoking cessation aids

COMPETITIVE LANDSCAPE

Johnson & Johnson Taiwan leads sales despite losing share
Nicotinell offers extra value to consumers
Decreasing demand for OTC NRT smoking cessation aids likely to discourage new entrants

CATEGORY DATA

Table 1 Number of Smokers by Gender 2014-2019
Table 2 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
Table 3 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
Table 4 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
Table 5 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
Table 6 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 7 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024

Consumer Health in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Tightened drug subsidies support growth of OTC products in retail market
Rising drug unit price reflects increasing cost due to Good Distribution Practice
Consumers lost trust in local brands as several items found unqualified and recalled
Chemists/Pharmacies underwent strategic partnerships to expand share
Rising health awareness and reduced subsidies for OTC drugs support growth

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format: % Value 2014-2019
Table 16 Distribution of Consumer Health by Format and Category: % Value 2019
Table 17 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventative medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources