The growth of NRT smoking cessation aids will likely continue to be curbed by the growing competition from smoking alternatives, such as e-cigarettes and especially by heated tobacco products, which are showing the most dynamic growth in Italy and are gaining more popularity. This is due to the perception among many Italians that these products are less harmful than traditional tobacco products.
One obstacle to the growth of NRT smoking cessation aids has been the category’s slightly old-fashioned image along with a lack of significant new product development beyond the launch of NRT sprays. However, NRT smoking cessation aids sales could be boosted by the arrival of new product launches into the market.
The Italian government will continue investing in offering support services to those who decide to quit smoking with it looking to reduce the smoking prevalence rate in Italy. This is seen as important considering that tobacco smoke is "the first preventable cause of disease and death in current society" as defined by the World Health Organisation.
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Understand the latest market trends and future growth opportunities for the NRT Smoking Cessation Aids industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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NRT Smoking Cessation Aids
Nicotine-based products such as gum, lozenges, patches, and inhalators used to aid smoking cessation. Exclude electronic cigarettes (e-cigarettes).
See All of Our DefinitionsThis report originates from Passport, our NRT Smoking Cessation Aids research and analysis database.
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