Executive Summary

Oct 2019
PROSPECTS
Limited growth potential as tobacco smokers look to other means to quit the habit

Despite the steady fall in the number of adult smokers, smoking prevalence continues to see a gradual increase in 2019. This has limited the potential for NRT smoking cessation aids.

E-vapour products continues to provide strong competition

The rising popularity of e-vapour products provides fierce competition to NRT smoking cessation aids. According to Imperial Tobacco Group, the leader in e-vapour products in tobacconists after the launch of the myblu brand in 2018, there was a strong increase in the number of vapers in 2019, with many others considering a move to e-vapour products.

“Other” NRT offers convenience to emerge as a strong growth driver

Many smokers do look to NRT smoking cessation aids to quit or reduce their consumption of traditional tobacco products. While all other types of NRT smoking cessation aids are seeing retail volume sales declines, due to strong competition from e-vapour products and/or maturity, “other” NRT, which includes sprays, is registering strong volume and current value sales growth.

COMPETITIVE LANDSCAPE
Nicorette Quick adds dynamism to Johnson & Johnson’s offer

Johnson & Johnson dominates NRT smoking cessation aids in Italy. The player offers the Nicorette umbrella brand, which is present across the category.

Perrigo consolidates following integration of Chefaro Pharma Italia

The competitive landscape of NRT smoking cessation aids saw significant change towards the end of the review period. Firstly, GSK Consumer Healthcare withdrew Nicotinell from the market.

Innovation remains the key to development for players

This category is mainly impacted by innovation, although no innovation was observed in 2018 or 2019. The latest innovation came from Johnson & Johnson’s Nicorette Quick, which created “other” NRT in Italy.

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NRT Smoking Cessation Aids in Italy

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Overview

Discover the latest market trends and uncover sources of future market growth for the NRT Smoking Cessation Aids industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the NRT Smoking Cessation Aids industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The NRT Smoking Cessation Aids in Italy market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of NRT Smoking Cessation Aids in Italy?
  • What are the major brands in Italy?
  • How have tobacco bans affected the sales of NRT Smoking Cessation Aids?

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This industry report originates from Passport, our Consumer Health market research database.

NRT Smoking Cessation Aids in Italy - Category analysis

HEADLINES

PROSPECTS

Limited growth potential as tobacco smokers look to other means to quit the habit
E-vapour products continues to provide strong competition
“Other” NRT offers convenience to emerge as a strong growth driver

COMPETITIVE LANDSCAPE

Nicorette Quick adds dynamism to Johnson & Johnson’s offer
Perrigo consolidates following integration of Chefaro Pharma Italia
Innovation remains the key to development for players

CATEGORY DATA

Table 1 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
Table 2 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
Table 4 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
Table 5 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 6 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024

Consumer Health in Italy - Industry Overview

EXECUTIVE SUMMARY

Healthier, more proactive approach stimulates value growth in consumer health
Lifestyle, demographic and self-medication shifts inform demand trends
Joint venture helps GSK Consumer Healthcare gain the leading position in 2019
Liberalisation fosters growing presence of “pharmacy corners”
Positive outlook due to focus on self-medication, segmentation and long-term wellbeing

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources