Executive Summary

Oct 2019
PROSPECTS
Health-consciousness and government policy encouraging consumers to quit smoking

The consumer drive to quit smoking is being bolstered by the general rise in health-consciousness and the trend towards healthier lifestyles. According to GATS 2 (Global Adult Tobacco Survey), tobacco consumption amongst adults aged 15 years-old and above fell from 34.

ENDS ban could boost category

The availability of electronic nicotine delivery systems (ENDS), such as e-cigarettes and vaping devices, has the potential to undermine demand for NRT smoking cessation aids. In recent years, more consumers have started transitioning towards vaping devices to quit cigarettes, as they are perceived to be less harmful than cigarettes but provide a similar experience, which is not the case with NRT smoking cessation aids.

Diversifying offer, but taxation could present an obstacle to development

NRT gum remained the most popular format in NRT smoking cessation aids, and the only one to register significant sales, at the end of the review period. The popularity of the format is founded on its relatively widespread distribution and affordable pricing.

COMPETITIVE LANDSCAPE
Cipla focuses on consumer education

Cipla remains the leading player in NRT smoking cessation aids thanks to its Nicotex gums’ high levels of consumer recognition and widespread distribution. The company is also looking to diversify its offer through the introduction of products in the newer patch and lozenge formats.

New players entering the category

Growing numbers of companies are entering the lucrative NRT smoking cessation aids category. Amongst these, Glenmark Pharmaceuticals Ltd announced the launch of its NRT gum, Kwitx, in November 2017, while Bengaluru-based, Strides Consumer Pvt Ltd, announced the launch of new NRT brand, NIXIT, in February 2019.

Indian Government launches NRT gum

As well as the growing number of private players entering the category, the Indian Government is also making an effort to develop a presence in NRT smoking cessation aids as part of its efforts to curb tobacco use in the country. Tobacco use is seen as a major impediment to economic development amongst low-income communities in India, leading to disease, lower productivity and heavy healthcare costs which drive families into debt and bankruptcy.

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Overview

Discover the latest market trends and uncover sources of future market growth for the NRT Smoking Cessation Aids industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the NRT Smoking Cessation Aids industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The NRT Smoking Cessation Aids in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of NRT Smoking Cessation Aids in India?
  • What are the major brands in India?
  • How have tobacco bans affected the sales of NRT Smoking Cessation Aids?

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This industry report originates from Passport, our Consumer Health market research database.

NRT Smoking Cessation Aids in India - Category analysis

HEADLINES

PROSPECTS

Health-consciousness and government policy encouraging consumers to quit smoking
ENDS ban could boost category
Diversifying offer, but taxation could present an obstacle to development

COMPETITIVE LANDSCAPE

Cipla focuses on consumer education
New players entering the category
Indian Government launches NRT gum

CATEGORY DATA

Table 1 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
Table 2 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
Table 4 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
Table 5 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 6 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024

Consumer Health in India - Industry Overview

EXECUTIVE SUMMARY

Modern lifestyles and more holistic approach influencing demand
OTC players target consumer demand for convenience and rapid results
Manufacturers responding to demand for natural and Ayurvedic products
Chemists/pharmacies remain key, while future of e-commerce remains unclear
Regulatory changes likely to present opportunities

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Distribution of Consumer Health by Format: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format and Category: % Value 2019
Table 15 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventative medicine

DEFINITIONS

SOURCES

Summary 1 Research Sources