NRT smoking cessation aids continued to be driven by imported products, with overall growth down to the performance of NRT gums, which benefits from its lower average price than other NRT smoking cessation aid products, making it more affordable to local consumers, particularly in a time of economic crisis.
With the general anti-smoking pressure being applied by the authorities in Argentina, it is possible that new multinational companies could enter NRT smoking cessation aids over the forecast period. However, domestic companies will likely find it difficult to compete with well-established multinationals with large advertising budgets.
Increased free government support programmes could harm sales in the future due to an ever shrinking smoking population. Although it should be stressed that NRT smoking cessation aids can complement the efforts of people who still smoke to kick the habit.
GSK Consumer Healthcare continued to dominate sales of NRT smoking cessation aids in 2019. The strong presence of Nicotinell, which is supported by moderate advertising campaigns, is responsible for GSK Consumer Healthcare’s strong position.
New multinational could enter NRT smoking cessation aids over the forecast period. However, domestic companies will likely find it difficult to compete with well-established multinationals with large advertising budgets.
With the entry of new international players, NRT smoking cessation aids could see a notable increase in innovation. There is also the possibility of the development of NRT lozenges and NRT inhalators, which currently have negligible sales volumes in Argentina.
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This industry report originates from Passport, our Consumer Health market research database.