Executive Summary

Oct 2019
PROSPECTS
NRT gum dominates category movements and trends in NRT smoking cessation aids

NRT smoking cessation aids continued to be driven by imported products, with overall growth down to the performance of NRT gums, which benefits from its lower average price than other NRT smoking cessation aid products, making it more affordable to local consumers, particularly in a time of economic crisis.

New players and innovation to enter NRT smoking cessation aids?

With the general anti-smoking pressure being applied by the authorities in Argentina, it is possible that new multinational companies could enter NRT smoking cessation aids over the forecast period. However, domestic companies will likely find it difficult to compete with well-established multinationals with large advertising budgets.

Falling purchasing power and smaller smoking population could affect sales

Increased free government support programmes could harm sales in the future due to an ever shrinking smoking population. Although it should be stressed that NRT smoking cessation aids can complement the efforts of people who still smoke to kick the habit.

COMPETITIVE LANDSCAPE
NRT smoking cessation aids a highly concentrated competitive landscape

GSK Consumer Healthcare continued to dominate sales of NRT smoking cessation aids in 2019. The strong presence of Nicotinell, which is supported by moderate advertising campaigns, is responsible for GSK Consumer Healthcare’s strong position.

New multinationals to enter NRT smoking cessation aids?

New multinational could enter NRT smoking cessation aids over the forecast period. However, domestic companies will likely find it difficult to compete with well-established multinationals with large advertising budgets.

New entrants could increase innovation activity in NRT smoking cessation aids

With the entry of new international players, NRT smoking cessation aids could see a notable increase in innovation. There is also the possibility of the development of NRT lozenges and NRT inhalators, which currently have negligible sales volumes in Argentina.

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NRT Smoking Cessation Aids in Argentina

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Overview

Discover the latest market trends and uncover sources of future market growth for the NRT Smoking Cessation Aids industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the NRT Smoking Cessation Aids industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The NRT Smoking Cessation Aids in Argentina market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of NRT Smoking Cessation Aids in Argentina?
  • What are the major brands in Argentina?
  • How have tobacco bans affected the sales of NRT Smoking Cessation Aids?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

NRT Smoking Cessation Aids in Argentina - Category analysis

HEADLINES

PROSPECTS

NRT gum dominates category movements and trends in NRT smoking cessation aids
New players and innovation to enter NRT smoking cessation aids?
Falling purchasing power and smaller smoking population could affect sales

COMPETITIVE LANDSCAPE

NRT smoking cessation aids a highly concentrated competitive landscape
New multinationals to enter NRT smoking cessation aids?
New entrants could increase innovation activity in NRT smoking cessation aids

CATEGORY DATA

Table 1 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
Table 2 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
Table 4 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
Table 5 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 6 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024

Consumer Health in Argentina - Industry Overview

EXECUTIVE SUMMARY

Consumer health still growing, but at slower rates in 2019
Consumer health expenditure continues increasing
No change at the top, as Bayer, Arcor and Abbott continue to lead
Direct selling performing well against the backdrop of high inflation rates
Further growth expected in consumer health over the forecast period

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Distribution of Consumer Health by Format: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format and Category: % Value 2019
Table 15 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources