NRT smoking cessation aids saw a current value decline in 2020, and this is set to continue in 2021. However, the category has seen little impact from COVID-19, as it was already seeing falling sales before the pandemic, regardless of the government’s efforts to reduce smoking prevalence.
Public campaigns to encourage smokers to quit smoking are common in South Korea. Helping non-smokers to avoid second-hand smoke is one of the main public health initiatives and an ongoing issue in the country.
Johnson & Johnson Korea is expected to continue to dominate NRT smoking cessation aids in value terms in 2021, thanks to its Nicorette brand, which enjoys high recognition and nationwide coverage. Domestic manufacturers include Samyang Corp, which holds a strong second position with its Nicostop brand.
NRT smoking cessation aids is expected to decline further in the forecast period in current value terms. The government is trying to reduce the smoking population by limiting the areas in which people can smoke and implementing further taxation on cigarettes.
As pills are not easy to carry and take on-the-go, film-type NRT products which can be taken without water have been seeing development, and the first product was launched in April 2021. Although NRT smoking cessation aids has not been performing well, other product developments are also expected in the category in the forecast period, thanks to continuous support from the government, which is keen to reduce smoking prevalence.
With the government’s efforts to discourage smoking in public places, some smokers will be willing to try quitting over the coming years. However, many are expected to turn to alternatives to quit smoking, rather than reaching for OTC NRT smoking cessation aids, which will hamper growth.
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Understand the latest market trends and future growth opportunities for the NRT Smoking Cessation Aids industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our NRT Smoking Cessation Aids research and analysis database.
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