Executive Summary

Feb 2019
PROSPECTS
Vapour products perceived as an alternative to NRT smoking cessation aids

Vapour products are growing in popularity among South Africans, with some using them as an alternative to cigarettes to eventually quit smoking. The logic behind this is the fact that vapers can control the amount of nicotine going into e-juices, meaning they can gradually reduce the nicotine dosage until they are finally ready to quit smoking altogether.

NRT smoking cessation aids remains a niche

NRT smoking cessation aids remains a very small category in 2018, accounting for only a tiny share of overall consumer health value sales. There are several factors behind the lack of innovation and product development in the category, with the category having been more dynamic at the start of the review period.

Drop in smoking prevalence

Another key factor behind the slower growth being seen in NRT cessation aids is the drop in smoking prevalence in South Africa, with this being particularly pronounced among adult women. The percentage of adults smoking is expected to drop even more over the forecast period thereby further reducing the consumer base for these products.

COMPETITIVE LANDSCAPE
Category totally dominated by Johnson & Johnson

Johnson & Johnson continues to totally dominate NRT smoking cessation aids in 2018 with its Nicorette brand. Previously, Aspen Pharmacare accounted for a small share of sales through its Quit brand.

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NRT Smoking Cessation Aids in South Africa

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Overview

Discover the latest market trends and uncover sources of future market growth for the NRT Smoking Cessation Aids industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the NRT Smoking Cessation Aids industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The NRT Smoking Cessation Aids in South Africa market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of NRT Smoking Cessation Aids in South Africa?
  • What are the major brands in South Africa?
  • How have tobacco bans affected the sales of NRT Smoking Cessation Aids?

Why buy this report?

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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

NRT Smoking Cessation Aids in South Africa - Category analysis

HEADLINES

PROSPECTS

Vapour products perceived as an alternative to NRT smoking cessation aids
NRT smoking cessation aids remains a niche
Drop in smoking prevalence

COMPETITIVE LANDSCAPE

Category totally dominated by Johnson & Johnson

CATEGORY INDICATORS

Table 1 Number of Smokers by Gender 2013-2018

CATEGORY DATA

Table 2 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018
Table 3 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018
Table 4 Sales of NRT Gum by Flavour: % Value 2013-2018
Table 5 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018
Table 6 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018
Table 7 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 8 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023

Consumer Health in South Africa - Industry Overview

EXECUTIVE SUMMARY

Self-medication and challenging economic climate impact growth
Uncertainty persists surrounding amendments to the Complementary and Alternative Medicines (CAMs) Act
Adcock Ingram maintains its leading position while private label is on the rise
Chemists/pharmacies remains the leading distribution channel
Health and wellness and self-medication trends open up new opportunities for consumer health players

MARKET INDICATORS

Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 10 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 11 Sales of Consumer Health by Category: Value 2013-2018
Table 12 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 14 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 16 Distribution of Consumer Health by Format: % Value 2013-2018
Table 17 Distribution of Consumer Health by Format and Category: % Value 2018
Table 18 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

SOURCES

Summary 1 Research Sources