Vapour products are growing in popularity among South Africans, with some using them as an alternative to cigarettes to eventually quit smoking. The logic behind this is the fact that vapers can control the amount of nicotine going into e-juices, meaning they can gradually reduce the nicotine dosage until they are finally ready to quit smoking altogether.
NRT smoking cessation aids remains a very small category in 2018, accounting for only a tiny share of overall consumer health value sales. There are several factors behind the lack of innovation and product development in the category, with the category having been more dynamic at the start of the review period.
Another key factor behind the slower growth being seen in NRT cessation aids is the drop in smoking prevalence in South Africa, with this being particularly pronounced among adult women. The percentage of adults smoking is expected to drop even more over the forecast period thereby further reducing the consumer base for these products.
Johnson & Johnson continues to totally dominate NRT smoking cessation aids in 2018 with its Nicorette brand. Previously, Aspen Pharmacare accounted for a small share of sales through its Quit brand.
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This industry report originates from Passport, our Consumer Health market research database.