Executive Summary

Oct 2019
PROSPECTS
Declining smoking prevalence amongst adults as government places further restrictions on smokers to support 2025 goal to be smoke-free

As part of the government’s goal to have Sweden be smoke-free by 2025, further restrictions are being placed on smokers towards the end of the review period with certain outside public areas such as train platforms, bus stops, sports grounds and outdoor seating including outdoor cafés, now banning the smoking of both cigarettes and e-vapour products. This is leading to the gradual declining prevalence amongst the adult population in Sweden with a higher proportion of males compared to females quitting in 2019, while comparing 2018 with the previous year, the number of adult smokers that ceased smoking stagnated.

NRT gum reaching maturity but other NRT continues to offer dynamic growth

While certain types of traditional NRT smoking cessation aids are maturing including the largest category of NRT gum, the smaller NRT lozenges continued to experience stable demand due to offering convenience but a different variant to those who may not like the act of chewing gum. However, other NRT continued to be the most dynamic performer in 2019, and is predicted to experience even stronger volume growth over the forecast period.

E-vapour products unlikely to pose serious threat to NRT as they are increasingly treated as cigarettes in public places

Although smokers in many European countries turn to e-vapour products as an alternative method of weaning themselves off smoking cigarettes, Sweden has increasingly introduced tough legislation on the use of these products, meaning that e-vapour products and vaping are unlikely to pose too much of a threat to NRT smoking cessation aids. Furthermore, Swedes tend to take note of studies published in the media and a study conducted by Länsstyrelsen indicates that e-cigarettes are ineffective as a smoking cessation aid.

COMPETITIVE LANDSCAPE
McNeil retains leadership overall as leader of largest category of NRT gum

McNeil Sweden retained its overall leadership of NRT smoking cessation aids in 2019, due to its dominance of the largest category of NRT gum with its brand Nicorette, which is also present across NRT inhalators, NRT patches, NRT lozenges and other NRT. The player recorded stronger value growth in the latter in line with the category’s more positive performance, while second-ranked company GSK Consumer Healthcare continued to gain ground in NRT gum to offer the leader its strongest competition.

Sprays increasing in popularity as alternative format

The increasing popularity of NRT mouth sprays (under other NRT) amongst Swedish consumers such as Zonnic Munnspray and Nicorette Pepparmint Spray is due to its convenient format and release of product into the body’s system, offering consumers rapid relief and an alternative to snus or mouth pouches such as Zonnic Munnpulver. Nicotine nasal sprays such as those offered by Nicorette are also gaining in popularity with larger studies involving 24,000 smokers treated with NRT smoking cessation aids showing that 24% of consumers who have tried using nasal sprays remained smoke-free after 12 months.

Internet retailing continues to record dynamic growth offering affordability

While chemists/pharmacies retained its dominance of distributing NRT smoking cessation aids, it continued to lose some value to modern grocery retailers and in particular internet retailing. The latter recorded another year of double-digit value growth, with the channel able to attract consumers searching for more affordable prices.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

NRT Smoking Cessation Aids in Sweden

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the NRT Smoking Cessation Aids industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the NRT Smoking Cessation Aids industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The NRT Smoking Cessation Aids in Sweden market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of NRT Smoking Cessation Aids in Sweden?
  • What are the major brands in Sweden?
  • How have tobacco bans affected the sales of NRT Smoking Cessation Aids?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

NRT Smoking Cessation Aids in Sweden - Category analysis

HEADLINES

PROSPECTS

Declining smoking prevalence amongst adults as government places further restrictions on smokers to support 2025 goal to be smoke-free
NRT gum reaching maturity but other NRT continues to offer dynamic growth
E-vapour products unlikely to pose serious threat to NRT as they are increasingly treated as cigarettes in public places

COMPETITIVE LANDSCAPE

McNeil retains leadership overall as leader of largest category of NRT gum
Sprays increasing in popularity as alternative format
Internet retailing continues to record dynamic growth offering affordability

CATEGORY DATA

Table 1 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
Table 2 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
Table 4 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
Table 5 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 6 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024

Consumer Health in Sweden - Industry Overview

EXECUTIVE SUMMARY

Stable performance by consumer health supported by health and wellness trends
Vegans offer growing niche as important consumer group
Highly fragmented competitive landscape of consumer health allows smaller brands to gain Swedes’ attention
Internet retailing continues to gain ground supported by online pharmacies
Sports nutrition will continue to move into mainstream acceptance over forecast period

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources