Executive Summary

Oct 2019
PROSPECTS
Greater health awareness and the restaurant smoking ban are expected to support continued strong growth in NRT smoking cessation aids

The Malaysian government has continued its antismoking campaigns and redoubled its efforts to raise awareness, especially among the younger generation, of the harm of smoking. Greater health awareness levels have encouraged more consumers to take steps to quit smoking with the support of NRT smoking cessation aids.

Government MQuit initiative is linked to rising sales of NRT smoking cessation aids

In Malaysia, the government continues to provide strong incentives to encourage smokers to quit. The free MQuit programme is an ongoing initiative between the Ministry of Health, private agencies and non-governmental organisations to reduce the number of smokers in the country by providing advice and customised plans to quit smoking, enabling direct contact with dedicated healthcare professionals, and offering nicotine replacement therapy.

NRT gum and lozenges remain the most popular formats

NRT gum and lozenges are the most popular formats of NRT smoking cessation aids. They are widely available from Nicorette, Nicotinell and NiQüitin through pharmacies as well as overseas online stores.

COMPETITIVE LANDSCAPE
Nicorette continues to dominate a highly concentrated field

NRT smoking cessation aids remains highly dynamic with just a few players dominating sales. Brand reputation is key in the purchase decision, evidenced by consumers continuing to opt for familiar brands instead of trying out new ones.

Advertising in hospitals and clinics benefits brands

Most brands of NRT smoking cessation aids continue to advertise highly through institutions such as hospitals and clinics. It is evident that patients are more willing to take up nicotine replacement therapy, and therefore use NRT smoking cessation aids, if advised by healthcare practitioners.

Store-based retailing continues to dominate sales of NRT smoking cessation aids

Offline retail channels continue to dominate the distribution of NRT smoking cessation aids in Malaysia, with chemists/pharmacies still taking the vast majority of value sales. Outlets such as Caring and Big Pharmacy market a wide range of NRT smoking cessation aids under the Nicorette, Nicotinell and NiQüitin brands.

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NRT Smoking Cessation Aids in Malaysia

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Overview

Discover the latest market trends and uncover sources of future market growth for the NRT Smoking Cessation Aids industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the NRT Smoking Cessation Aids industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The NRT Smoking Cessation Aids in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of NRT Smoking Cessation Aids in Malaysia?
  • What are the major brands in Malaysia?
  • How have tobacco bans affected the sales of NRT Smoking Cessation Aids?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

NRT Smoking Cessation Aids in Malaysia - Category analysis

HEADLINES

PROSPECTS

Greater health awareness and the restaurant smoking ban are expected to support continued strong growth in NRT smoking cessation aids
Government MQuit initiative is linked to rising sales of NRT smoking cessation aids
NRT gum and lozenges remain the most popular formats

COMPETITIVE LANDSCAPE

Nicorette continues to dominate a highly concentrated field
Advertising in hospitals and clinics benefits brands
Store-based retailing continues to dominate sales of NRT smoking cessation aids

CATEGORY DATA

Table 1 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
Table 2 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
Table 4 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
Table 5 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 6 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024

Consumer Health in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Consumers increasingly taking their health into their own hands driving more positive growth in consumer health
Consumer health categories face challenges that limit growth
New product launches remain vital for players to stay visible and gain share
Distribution of consumer health remains predominantly offline
Bright outlook for consumer health with the promise of innovative products

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Distribution of Consumer Health by Format: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format and Category: % Value 2019
Table 15 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources