The Malaysian government has continued its antismoking campaigns and redoubled its efforts to raise awareness, especially among the younger generation, of the harm of smoking. Greater health awareness levels have encouraged more consumers to take steps to quit smoking with the support of NRT smoking cessation aids.
In Malaysia, the government continues to provide strong incentives to encourage smokers to quit. The free MQuit programme is an ongoing initiative between the Ministry of Health, private agencies and non-governmental organisations to reduce the number of smokers in the country by providing advice and customised plans to quit smoking, enabling direct contact with dedicated healthcare professionals, and offering nicotine replacement therapy.
NRT gum and lozenges are the most popular formats of NRT smoking cessation aids. They are widely available from Nicorette, Nicotinell and NiQüitin through pharmacies as well as overseas online stores.
NRT smoking cessation aids remains highly dynamic with just a few players dominating sales. Brand reputation is key in the purchase decision, evidenced by consumers continuing to opt for familiar brands instead of trying out new ones.
Most brands of NRT smoking cessation aids continue to advertise highly through institutions such as hospitals and clinics. It is evident that patients are more willing to take up nicotine replacement therapy, and therefore use NRT smoking cessation aids, if advised by healthcare practitioners.
Offline retail channels continue to dominate the distribution of NRT smoking cessation aids in Malaysia, with chemists/pharmacies still taking the vast majority of value sales. Outlets such as Caring and Big Pharmacy market a wide range of NRT smoking cessation aids under the Nicorette, Nicotinell and NiQüitin brands.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the NRT Smoking Cessation Aids industry in Malaysia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the NRT Smoking Cessation Aids industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.
The NRT Smoking Cessation Aids in Malaysia market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Consumer Health market research database.