Executive Summary

Oct 2019
PROSPECTS
Electronic cigarettes take sales away from NRT smoking cessation aids in 2019

Electronic cigarettes continued to take sales away from NRT smoking cessation aids in 2019 as electronic cigarettes are used as a way to make the transition from smoking tobacco to stopping smoking altogether. E-cigarettes are becoming increasing popular amongst Saudi youth as they are attracted to the wide variety of brands, models and flavours.

Champix continues to dent sales of NRT Smoking Cessation Aids

NRT smoking cessation aids were also under threat from Champix in 2019. Champix is a prescription medication that helps the user to stop smoking.

Introduction of VAT on tobacco in 2017 continues to curb smokers’ ardour

The introduction of 100% VAT on tobacco in 2017 continues to play its part in dampening sales of NRT smoking cessation aids as many people stopped smoking as they could not afford the cost of cigarettes. The additional “shock” felt by consumers as VAT was introduced across the board in 2018 meant that increasing amounts of smokers stopped smoking without using NRT smoking cessation aids in order to save money.

COMPETITIVE LANDSCAPE
GSK Consumer Healthcare only significant player

GSK Consumer Healthcare became the new leader in NRT smoking cessation aids in 2019, with this player created by GlaxoSmithKline’s global merger with Pfizer and representing GlaxoSmithKline’s previous brands in Saudi Arabia. This player’s Nicotinell is the most prominent brand available in the country thanks to its famous patches.

Limited range hinders sales and competition

Nicotinell sees a degree of promotion in Saudi Arabia, offering a brand website and proactively promoting via Facebook. However, overall promotion for NRT smoking cessation aids is low, with this linked to the limited range of brands and products offered in this area.

Chemists/pharmacies continue to take the lion’s share of distribution

Chemists/pharmacies continued to take the major portion of distribution in 2019 with drugstores/parapharmacies in second place. Consumers usually purchase these products from chemists/pharmacies, especially due to the ongoing increase in the number of these outlets, which offer a wide variety of products, continual promotional campaigns, insurance-covered medication, loyalty programmes and online ordering.

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NRT Smoking Cessation Aids in Saudi Arabia

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Overview

Discover the latest market trends and uncover sources of future market growth for the NRT Smoking Cessation Aids industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the NRT Smoking Cessation Aids industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The NRT Smoking Cessation Aids in Saudi Arabia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of NRT Smoking Cessation Aids in Saudi Arabia?
  • What are the major brands in Saudi Arabia?
  • How have tobacco bans affected the sales of NRT Smoking Cessation Aids?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

NRT Smoking Cessation Aids in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Electronic cigarettes take sales away from NRT smoking cessation aids in 2019
Champix continues to dent sales of NRT Smoking Cessation Aids
Introduction of VAT on tobacco in 2017 continues to curb smokers’ ardour

COMPETITIVE LANDSCAPE

GSK Consumer Healthcare only significant player
Limited range hinders sales and competition
Chemists/pharmacies continue to take the lion’s share of distribution

CATEGORY DATA

Table 1 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
Table 2 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
Table 4 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
Table 5 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 6 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024

Consumer Health in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Higher prices continue to hinder value growth in 2019
Increasing regulation dampens present and future growth
GSK Consumer Healthcare leads thanks to well-known brands and Saudi investment
New players enter internet retailing in 2019 adding new dynamism to the market
Value sales to pick up despite higher prices and expatriates leaving the country

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Distribution of Consumer Health by Format: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format and Category: % Value 2019
Table 15 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources