Executive Summary

Oct 2019
PROSPECTS
Divergent smoking trends bode well for NRT smoking cessation aids

The rate of smoking prevalence among Mexico’s adult population looks set to continue declining gradually over the forecast period. Further declines will be supported by restrictive tobacco control legislation, tax hikes and other activities by state agencies and NGOs aimed at reducing tobacco consumption.

Growing use of e-vapour products continues to temper demand

The sale of e-vapour products is officially prohibited in Mexico under Article 16 of the General Tobacco Control Law. This legislation bans the marketing, sale, distribution, exhibition, promotion and production of any object that is not a tobacco product, but has branding or design elements that identify it as such.

NRT smoking cessation aids set to remain a niche category

Despite the broadly positive outlook, NRT smoking cessation aids is expected to remain something of a niche category in Mexico over the forecast period. Aside from the threat posed by e-vapour products, the category will continue to face indirect competition from an increasingly wide array of alternative product types and services that claim to help people stop smoking.

COMPETITIVE LANDSCAPE
NiQüitin brand continues to dominate NRT smoking cessation aids

Perrigo de México continued to dominate NRT smoking cessation aids in value terms in 2019, with its NiQüitin remaining the only brand widely available via formal distribution channels. Imported products such as Habitrol and Equate patches were sold by online retailers, but their share of total current value sales remained negligible.

Potential for new entries remains low

NiQüitin NRT patches release nicotine into the bloodstream over a 24-hour period. They are available in three strengths: 21mg, 14mg and 7mg.

Internet retailing likely to make further gains in distribution

Chemists/pharmacies remained the most important distribution channel for NRT smoking cessation aids in Mexico in value terms in 2019, followed by hypermarkets and drugstores/parapharmacies. While the value share held by internet retailing was negligible, this channel posted strong growth in current value sales towards the end of the review period, and should continue to gain ground over the forecast period thanks to growing consumer appreciation for the convenience and wider array of choices afforded by online shopping.

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NRT Smoking Cessation Aids in Mexico

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Overview

Discover the latest market trends and uncover sources of future market growth for the NRT Smoking Cessation Aids industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the NRT Smoking Cessation Aids industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The NRT Smoking Cessation Aids in Mexico market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of NRT Smoking Cessation Aids in Mexico?
  • What are the major brands in Mexico?
  • How have tobacco bans affected the sales of NRT Smoking Cessation Aids?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

NRT Smoking Cessation Aids in Mexico - Category analysis

HEADLINES

PROSPECTS

Divergent smoking trends bode well for NRT smoking cessation aids
Growing use of e-vapour products continues to temper demand
NRT smoking cessation aids set to remain a niche category

COMPETITIVE LANDSCAPE

NiQüitin brand continues to dominate NRT smoking cessation aids
Potential for new entries remains low
Internet retailing likely to make further gains in distribution

CATEGORY DATA

Table 1 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
Table 2 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
Table 4 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
Table 5 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 6 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024

Consumer Health in Mexico - Industry Overview

EXECUTIVE SUMMARY

Population growth and rising health-consciousness underpin market expansion
Demographic and lifestyle trends drive demand in key categories
Segmentation remains a key strategy as competition intensifies
Direct selling remains the leading consumer health distribution channel
Steady expansion of consumer health set to continue

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Distribution of Consumer Health by Format: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format and Category: % Value 2019
Table 15 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources