Executive Summary

Oct 2019
PROSPECTS
Government’s aim for Ireland to be smoke free by 2025 likely to miss target

While NRT smoking cessation aids continued to record stable demand in 2019, the volume growth rate slowed somewhat compared to 2018, although smokers could be turning to other methods such as going “cold turkey” since the number of smokers in Ireland continues to decline. With a ban on smoking in enclosed public spaces, restaurants, bars and the general workplace, a decline in the habit amongst social smokers has been particularly noticeable.

Increasing popularity of vaping could pose threat to NRT smoking cessation aids

One increasingly popular alternative method used by Irish consumers in an attempt to quit smoking is through vaping, encouraging several new launches by vaping companies in 2019. Although vaping has not been endorsed by the HSE, many people are turning to this method in the belief that it will help them to slowly lose their dependency on cigarettes, despite the long-term effects of vaping being uncertain; with the distinct possibility that Ireland will fail to reach its smoke free target by 2025, the endorsement of vaping as a way to help quit smoking could emerge in the future and pose a more significant threat to NRT smoking cessation aids, particularly as it has emerged in the press that a significant proportion of adults who managed to quit smoking in Ireland in 2018, did so through the use of e-cigarettes.

Strongest performance for other NRT driven by rising demand for spray format

While NRT gum remained the most popular form of smoking cessation aids in Ireland in 2019, positing stable growth, the smaller category of other NRT continued to record the strongest performance in both retail volume and current value growth terms. This is due to the increasing popularity of the spray format, which offers consumers greater convenience and a unit price on a par with NRT gum.

COMPETITIVE LANDSCAPE
McNeil Healthcare retains dominance of category with wide product portfolio

McNeil Healthcare retained its dominance of NRT smoking cessation aids in 2019, offering a wide product portfolio. For local consumers, the Nicorette brand is synonymous with NRT smoking cessation aids and is offered in formats of gum, inhalators, patches and other NRT.

Several strong advertising opportunities for players

Advertising of NRT smoking cessation aids remains prominent at the beginning of the year when consumers have good intentions of quitting smoking as part of their New Year’s resolutions. Although some Irish consumers no longer follow a religious faith, the Catholic tradition of Lent in the lead up to Easter also remains an opportunity for some people to attempt to quit smoking.

Wider distribution needed to make NRT smoking cessation aids readily available

One challenge to accessing NRT smoking cessation aids is their availability and distribution, which is mostly limited to chemists/pharmacies and drugstores/parapharmacies. Marginal value share is held by supermarkets and hypermarkets, although these channels would offer consumers greater convenience if they could purchase NRT smoking cessation aids when they are doing their weekly shop.

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Overview

Discover the latest market trends and uncover sources of future market growth for the NRT Smoking Cessation Aids industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the NRT Smoking Cessation Aids industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The NRT Smoking Cessation Aids in Ireland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of NRT Smoking Cessation Aids in Ireland?
  • What are the major brands in Ireland?
  • How have tobacco bans affected the sales of NRT Smoking Cessation Aids?

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  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

NRT Smoking Cessation Aids in Ireland - Category analysis

HEADLINES

PROSPECTS

Government’s aim for Ireland to be smoke free by 2025 likely to miss target
Increasing popularity of vaping could pose threat to NRT smoking cessation aids
Strongest performance for other NRT driven by rising demand for spray format

COMPETITIVE LANDSCAPE

McNeil Healthcare retains dominance of category with wide product portfolio
Several strong advertising opportunities for players
Wider distribution needed to make NRT smoking cessation aids readily available

CATEGORY DATA

Table 1 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
Table 2 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
Table 4 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
Table 5 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 6 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024

Consumer Health in Ireland - Industry Overview

EXECUTIVE SUMMARY

Ongoing stable demand for consumer health in Ireland supported by polarised consumer groups
Growing interest in vegetarian and vegan lifestyles supports demand for alternative sources of protein
Global players continue to lead consumer health
Internet retailing continues to gain ground as distribution channel
Positive performance for consumer health predicted although several negative factors could impact demand for certain products

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2018-2019

DEFINITIONS

SOURCES

Summary 2 Research Sources