Executive Summary

Oct 2019
PROSPECTS
Declining number of smokers curbs demand for NRT smoking cessation aids

In keeping with the mixed results witnessed over 2018-2019, NRT smoking cessation aids is expected to record a slight decline in volume sales over the forecast period, while current value sales growth is projected to be relatively modest. The category’s prospects will continue to be limited by the declining trend in Canada’s smoking population.

State policies create near-term opportunities and long-term challenges

Canadians attempting to quit smoking can avail of a range of supports from the federal and provincial government departments. For instance, the BC Smoking Cessation Programme subsidises some of the cost of Rx and OTC NRT products for British Columbia residents seeking to kick the habit.

Growing popularity of vaping hampers potential for further expansion

Another trend that could pose a significant challenge for NRT smoking cessation aids over the forecast period and beyond is the growing popularity of vaping in Canada. Smokers are increasingly turning to vaping devices as a means of quitting tobacco, and manufacturers are actively positioning these products as smoking cessation aids.

COMPETITIVE LANDSCAPE
McNeil maintains its dominant position

McNeil Consumer Healthcare continued to dominate NRT smoking cessation aids in value terms in 2019. The company’s broad portfolio covers all product categories and offers the well-established and widely distributed brands Nicorette, Nicoderm and Quick Mist.

Limited potential for private label despite competitive pricing strategies

Though penetration remained relatively low, private label products continued to perform well in NRT smoking cessation aids in 2019. Available in gum, lozenges and patches formats, private label lines such as Life by Shoppers Drug Mart, Personelle by Jean Coutu and Exact by Loblaw Cos More are prominently displayed alongside leading brands on shelves, but have a more competitive price positioning.

Leading brands offer online supports for smokers seeking to quit

Brands such as Nicorette and Thrive (GSK Consumer Healthcare) offer smoking cessation support via their official websites. For example, in addition to advice and tips on how to quit, the Nicorette website provides specific details and contact information for product reimbursement schemes that are available from provincial health authorities.

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Overview

Discover the latest market trends and uncover sources of future market growth for the NRT Smoking Cessation Aids industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the NRT Smoking Cessation Aids industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The NRT Smoking Cessation Aids in Canada market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of NRT Smoking Cessation Aids in Canada?
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  • How have tobacco bans affected the sales of NRT Smoking Cessation Aids?

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This industry report originates from Passport, our Consumer Health market research database.

NRT Smoking Cessation Aids in Canada - Category analysis

HEADLINES

PROSPECTS

Declining number of smokers curbs demand for NRT smoking cessation aids
State policies create near-term opportunities and long-term challenges
Growing popularity of vaping hampers potential for further expansion

COMPETITIVE LANDSCAPE

McNeil maintains its dominant position
Limited potential for private label despite competitive pricing strategies
Leading brands offer online supports for smokers seeking to quit

CATEGORY DATA

Table 1 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
Table 2 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
Table 4 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
Table 5 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 6 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024

Consumer Health in Canada - Industry Overview

EXECUTIVE SUMMARY

Ageing but increasingly health-conscious population drives market expansion
Categories tapping into multiple trends post the best results
GSK Consumer Healthcare becomes overall market leader in 2019
Drugstores/parapharmacies remains the dominant distribution channel
Demographic and lifestyle trends will continue to fuel expansion of consumer health

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources