The NRT smoking cessation aids category saw continued growth in 2019, underpinned by consumers’ growing health awareness, coupled with constrained spending power for many. NRT gum continued to drive the category’s performance, as Turkish consumers increasingly switched from NRT patches and lozenges.
Although there were no legal imports of electronic cigarettes in Turkey in 2019, people who want to give up increasingly started to use these products. The Turkish Government previously allowed e-cigarettes in the country, but strong public reaction resulted in a reversal of its decision in November 2017.
Over the forecast period the tobacco legislative environment in Turkey is expected to become more restrictive as the current government seeks to reduce smoking prevalence. New restrictions are expected in relation to smoking outdoors, while the use of ID to prevent sales to minors will likely become compulsory.
Global multinationals dominate the NRT smoking cessation aids category, with GSK Consumer Healthcare and Johnson & Johnson Sihhi Malzeme San ve Tic AS accounting for the overwhelming proportion of sales. GSK’s Nicotinell brand continued to benefit from being available in a variety of formats, including lozenges, gum and patches.
Johnson & Johnson Sihhi Malzeme holds second position in NRT smoking cessation through its Nicorette brand, with different nicotine levels. Nicorette patches are offered in 25mg, 15mg and 10mg variants.
There were still no local companies active in the NRT smoking cessation aids category in Turkey in 2019. Neither were there any private label products or major generics.
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This industry report originates from Passport, our Consumer Health market research database.