Executive Summary

Oct 2019
PROSPECTS
Health trend and cost of cigarettes underpin demand, Rx products threaten OTC sales

The NRT smoking cessation aids category saw continued growth in 2019, underpinned by consumers’ growing health awareness, coupled with constrained spending power for many. NRT gum continued to drive the category’s performance, as Turkish consumers increasingly switched from NRT patches and lozenges.

E-cigarettes unlikely to realise presence in foreseeable future

Although there were no legal imports of electronic cigarettes in Turkey in 2019, people who want to give up increasingly started to use these products. The Turkish Government previously allowed e-cigarettes in the country, but strong public reaction resulted in a reversal of its decision in November 2017.

Several factors set to constrain growth potential in coming years

Over the forecast period the tobacco legislative environment in Turkey is expected to become more restrictive as the current government seeks to reduce smoking prevalence. New restrictions are expected in relation to smoking outdoors, while the use of ID to prevent sales to minors will likely become compulsory.

COMPETITIVE LANDSCAPE
Nicotinell’s range of formats underpins its lead

Global multinationals dominate the NRT smoking cessation aids category, with GSK Consumer Healthcare and Johnson & Johnson Sihhi Malzeme San ve Tic AS accounting for the overwhelming proportion of sales. GSK’s Nicotinell brand continued to benefit from being available in a variety of formats, including lozenges, gum and patches.

Johnson & Johnson’s Nicorette offers added-value benefits

Johnson & Johnson Sihhi Malzeme holds second position in NRT smoking cessation through its Nicorette brand, with different nicotine levels. Nicorette patches are offered in 25mg, 15mg and 10mg variants.

Local players and generics unlikely to emerge

There were still no local companies active in the NRT smoking cessation aids category in Turkey in 2019. Neither were there any private label products or major generics.

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Overview

Discover the latest market trends and uncover sources of future market growth for the NRT Smoking Cessation Aids industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the NRT Smoking Cessation Aids industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The NRT Smoking Cessation Aids in Turkey market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of NRT Smoking Cessation Aids in Turkey?
  • What are the major brands in Turkey?
  • How have tobacco bans affected the sales of NRT Smoking Cessation Aids?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

NRT Smoking Cessation Aids in Turkey - Category analysis

HEADLINES

PROSPECTS

Health trend and cost of cigarettes underpin demand, Rx products threaten OTC sales
E-cigarettes unlikely to realise presence in foreseeable future
Several factors set to constrain growth potential in coming years

COMPETITIVE LANDSCAPE

Nicotinell’s range of formats underpins its lead
Johnson & Johnson’s Nicorette offers added-value benefits
Local players and generics unlikely to emerge

CATEGORY DATA

Table 1 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
Table 2 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
Table 4 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
Table 5 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 6 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024

Consumer Health in Turkey - Industry Overview

EXECUTIVE SUMMARY

Economic, environmental and lifestyle factors all contribute to market’s performance
Use of technology and stress influence demand
Consumers increasingly seek out peer reviews online
Chemists/pharmacies lead distribution, sales through grocery stores and online prohibited
Economic recovery and growing number of women in formal employment set to contribute to future demand growth

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Distribution of Consumer Health by Format: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format and Category: % Value 2019
Table 15 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources